Posts about Public Relations

Don’t Drop the Ball on Tech Protection, Safeguard with OtterBox

January 14th, 2010

Fort Collins, COLO. – The ball has dropped in Times Square but that doesn’t mean you should drop the ball on protecting your tech devices from bumps, shock and dust. No matter the level of protection you seek, OtterBox has just what you need to keep your device secure. Whether you carry an Apple®, BlackBerry®, HP, Nokia®, HTC, Samsung or LG device, you are free to look back on Auld Lang Syne knowing your phone won’t reflect times gone by!

The OtterBox Impact™ Series is a case that will encourage motivation for those who want to get fit in 2010.This series will keep tech devices sleek and stylish, mirroring the newly fit physique of users. It also shields from everyday stress and unexpected drops with a shock-absorbing silicone layer. Best of all, OtterBox Impact Series cases do not add bulk so tech devices fit perfectly into pockets and purses.*

For those interested in organization this year, the OtterBox Commuter™ Series is an ideal starting point. This series streamlines the security of the OtterBox Defender™ Series with the sleek usability of the Impact Series to provide great protection and a sleek silhouette. With their devices covered, users don’t have to worry about tech investments.**

The OtterBox Defender Series is a must-have for those who wish to spend more time with friends and family in 2010. Our most comprehensive protection, the Defender Series ensures the safety of tech devices in the most rugged situations. Whether traveling the globe or just to a relative’s house, the Defender safeguards tech devices no matter what 2010 may hold. Users can feel confident they will never miss a call from Aunt Edna or lose their valuable devices when toddler-sized relatives toy with them.***

Read our ideas for getting organized, maintaining your financial well-being and getting fit in 2010 on our blog, www.otterbox.blogs.com. Each week, we’ll be updating with ideas and suggestions for the New Year.

Released exclusively at the International Consumer Electronics Show last week, OtterBox announces the Tandem™ Series. This custom series will feature a polycarbonate shell with silicone overmolding, an innovative two-in-one design. Coming soon for the Palm® Pre™, the new Tandem series is perfect for those who want to try new things in the New Year.****

Check out the new Tandem Series and other protection options at www.otterbox.com.

About OtterBox:

Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors.

Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle.

OtterBox was founded in 1996 and is headquartered in Fort Collins, Colo.

For more information, visit www.otterbox.com or call                888-69…       . OtterBox — We’ve got technology covered.

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Notes:

*Impact Series cases do NOT protect against water. Will provide some added protection against bump and shock.

**Commuter and Commuter TL Series cases do NOT protect against water. Will provide some added protection against bump and shock.

***Defender Series cases do NOT protect against water. Will provide some added protection against drop, bump and dust.

****Tandem Series case does NOT protect against water. Will provide some added protection against bump and shock.

Come To Rock History

January 11th, 2010

When it comes to rock music, the first picture that comes to mind to most people is a top-of-the-shelf electric guitar – either being a slave to the dexterous hands of the lead guitarist or being crushed into two pieces in the hands of the same guitarist after he’s drowned in drugs and alcohol. Both ways, it’s the audience who wins, right? But we tend to ignore the presence of gigantic stage shows that these rockers put out for us – the screaming fans. Talking about stage shows, how can we ignore the important role played by the organizers of these events and the role of the venue itself? So here’s a look at few rock music trivia related to some of the biggest stadiums in the country.

The finest moments in rock history are generally associated with the finest of artists, so I’ll mainly concentrate on the big names. Speaking of big names, Candlestick Park in San Francisco, CA comes to mind. Why? Because it’s here that arguably one of the best bands in the world, The Beatles, performed together in 1966 for the last time. The show was captured by 15 year old Tony Barrow, who later released the footage as a bootleg, although the last song had to be truncated because they ran out of tape. Even the Lincoln Financial Field in Philadelphia, Pennsylvania has had a glorious past. Bruce Springsteen, who among other hits also sang “Streets of Philadelphia”, has had three sold out shows over here. Not only that, the famous Irish band U2 is also scheduled to perform there in July 2010 as a part of their U2 360 tour. Arrowhead Stadium in Kansas City, Missouri has seen awesome days in the past when it comes to sold out concerts – the young Michael Jackson led Jackson 5 in 1984, Paul McCartney in 2003, U2 in 1997, the list goes on.

But when it comes to rock history, for me one stadium emerges as the winner – Oakland Coliseum in Oakland, CA. Credence Clearwater Revival’s famous DVD ‘The Concert’ was actually shot here. And that was back in January 1970. 1974 saw the legendary Grateful Dead perform here for the first time. I say first time because this would later be the band that has performed the most number of times at the Coliseum – a total of 65 concerts. Country rockers Lynyrd Skynyrd performed here in 1977 over the Independence Day weekend. The 90’s too, saw big names like Madonna, U2, Depeche Mode; Rolling Stones rock the stage here.

R&J Public Relations Promotes Jason Ledder to Vice President Media Relations

October 31st, 2009

BRIDGEWATER, N.J. (October 26, 2009) – R&J Public Relations, a leading brand building public relations firm based in Bridgewater, N.J., is pleased to announce the promotion of Jason Ledder to the position of Vice President – Media Relations.  Ledder has been with R&J Public Relations for approximately ten years.  He has held a number of media relations-focused positions during his tenure with the firm, most recently serving as Media Relations Director.

“Jason has been a valued member of the R&J team for several years and he has been an integral part of the growth and success of both the agency and its clients,” said John Lonsdorf, President of R&J Public Relations.  “Jason is an excellent ambassador for R&J, our clients and the public relations profession in general.  We are extremely pleased to announce his promotion to Vice President and look forward to his continued contributions to our success, as well as the success of all the organizations we represent.”

As Vice President – Media Relations, Ledder will be responsible for the development and oversight of strategic media relations initiatives designed to achieve specific, measurable objectives for all of R&J’s clients.  Ledder will continue to establish and maintain meaningful relationships with influential members of the media on behalf of the agency and its clients, while working with R&J’s account staff on framing the content and context of all media outreach conducted on clients’ behalf.

Ledder graduated from Monmouth University in May 2001 with a Bachelor’s degree in Marketing and Management.  In addition to being a long time member of PRSA, Ledder is actively involved with a number of charitable organizations, including The Special Olympics, the Ridge Oak retirement community in Basking Ridge, NJ and the Baobab Home, an orphanage in Tanzania, Africa. He has also participated in charity work camps in Ecuador and Maine.

About R&J Public Relations

R&J Public Relations LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position.  Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of effective communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.  For more information on R&J Public Relations, visit www.RandJpr.com.

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R&J Public Relations Takes Home Four 2009 JASPER Awards

October 31st, 2009

Bridgewater, N.J. (October 26, 2009) – R&J Public Relations earned four awards for excellence in communications at the 35th annual JASPER Awards presented by the Jersey Shore Public Relations & Advertising Association (JSPRAA). R&J took home one gold and three silver awards at the October 9 ceremony, which recognized programs and individual works of creativity and excellence by companies throughout New Jersey in the communication and advertising industries.

“We are very proud of the work that was recognized by JSPRAA at this year’s awards ceremony,” said Scott Marioni, Executive Vice President of R&J Public Relations.  “We’re particularly proud to be associated with the organizations for which we produced that work.  It is always nice to be recognized for excellence by your peers.  It’s particularly gratifying to do award winning work that truly makes a difference.”

R&J received the gold JASPER award for:

• New Jersey Fire Sprinkler Advisory Board – Excellence in Writing/Web Copy

R&J’s outstanding work was also recognized with three silver JASPER awards for:

• New Jersey Fire Sprinkler Advisory Board – Radio PSA

• Integrity House “Marijuana Mess”: Scholastics Choices Magazine – Media Relations/Print Placement

• Integrity House “Oprah donates $500,000 to Integrity House” -Media Relations/TV Placement

The Jersey Shore Public Relations & Advertising Association is the area’s largest communications association, representing the advertising, graphic design, marketing and public relations professions. Through the JASPER Awards, this association recognizes the height of excellence in communications among New-Jersey based companies.

About R&J Public Relations

R&J Public Relations LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position. Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.  For more information on R&J Public Relations, visit www.RandJpr.com.

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Affordable Press Release Submission Service From KJ Public Relations

October 25th, 2009

KJ Public Relations offers Press Release distribution service for a minimal charge.There are many Distribution Packages and Bulk Press Releases offer to suit the needs of clients

October 24, 2009 — .KJ Public Relations is a public relations agency specializing in press release writing and distribution.KJ Public Relations offers distribution service for a minimal charge

KJ Public Relations is the global leader in news and information distribution services for professional communicators.

Having to submit your website or a Press Release to each and every applicable directory is time consuming. When you could be working on improving your site or your business, you’re stuck filling out forms and hoping you did it correctly so your site gets listed in the right category. But by handing over your web site submission tasks to us, you can rest assured your ranking will improve and you won’t have to spend your precious time on submissions. We take care of it all for you!

And for those meticulous webmasters out there, we provide you with a screenshot of each and every web site submission so you can keep track of when and where your info was submitted. This way, you know your site has been submitted and is getting the rankings boost it needs.

Our New Website With a Lot Of Affordable Distribution Packages has been Published. Also there are many Distribution Packages and Bulk Press Releases offer to suit the needs of clients

Updates With Client Friendly Payment Methods.For Enquiries Pls mail Us to info@kjprnews.com

About KJ Public Relations
KJ Public Relations is committed to providing only the best in quality news. We will not publish news articles or stories that we feel is unfit for publication through our service. Such stories include promotion of violence, hatred, racism, pornography/sexually explicit information, advertisements or releases that are written for the purpose of bringing harm or damage to a third party.

Contact:
Webmaster
KJ Public Relations
webmaster@kjprnews.com

http://www.kjprnews.com

Exceptionalise your service, a call from Acclaimed Motivational Speaker Kevin Kelly

October 11th, 2009

Exceptionalise your service, that’s the call from Internationally Acclaimed Motivational Speaker and Best Selling Author Kevin Kelly.

Citing research from Columbia University which highlighted the fact that 88% of break through companies were the result of “exceptional execution of an ordinary idea” Kelly claimed it is now time for companies to exceptionalise their service.

“The facts are that in general, service levels have dipped in the past few years. Considering the current challenges in the marketplace, these standards are simply unacceptable,” Kelly said.

“Furthermore, we are operating in an attention deficit society, people are being inundated with different stimuli. One study by Yankleovich said the average city dweller is being hit with 3000 – 5000 messages a day. One study done by the University of California claim people are interrupted every three minutes five seconds. All in all it is very difficult to get your message across. To do so organisations need to think and do different – certainly one way is to exceptionalise their service,” he added.

So how does one do this?

“By breaking down your service into all the contact points with the customers, setting standards for each interaction and then actively working at exceeding these standards at all times. Companies need to create a compelling buying experience, this will start converting customers into friends. Remember customers leave, friends don’t. A new mindset is definitely required, how many organisations have thought of how they can get business for their customers for example. This is the new way of building real relationships with their clients.” added Kelly.

Kelly is due to launch his new book “Basics before Buzz – managing in challenging times” before Christmas. The book is a follow on to his best selling publications “How? When you don’t know how” and “Life- a trip towards Trust.” Over the past two decades, he has been recruited as a motivational keynote speaker for events in the Far and Middle East, Europe and The US. Next year he is keynoting at the prestigious Million Dollar Round Table where he will address over 5000 delegates in Korea. This event will be followed by trips to Hong Kong, China and the Middle East.

For more information www.kevinkellyunlimited.com

Kevin Kelly is an Internationally Acclaimed Motivational Speaker and authority on entrepreneurship, leadership, sales, creativity and personal excellence. For more information http://www.kevinkellyunlimited.com

Contact:

Kevin Kelly
city – Galway
village – Furbo
Country – Ireland
Email: kevin@kevinkellyunlimited.com
Phone: +353-91-867969

R&J Public Relations Receives Four Gold Communicator Awards from the International Academy of the Visual Arts

August 26th, 2009

Bridgewater, N.J. (August 26, 2009) – R&J Public Relations recently earned four 2009 Communicator Awards from the International Academy of the Visual Arts (IAVA).  The annual Communicator Awards program, which drew in more than 7,000 entries this year, is the leading international awards program honoring creative excellence for communications professionals.

“At R&J, we always strive to provide our clients with exceptional and creative communications programs that generate significant tangible results,” said John Lonsdorf, President of R&J Public Relations.  “It is always an honor to be recognized by our peers for our achievements.”

R&J was recognized with four Awards of Excellence, IAVA’s highest honor, for its work on behalf of:

  • International Playthings Media Kit – Special Event category
  • Elective Angioplasty Project – Community Awareness Program category
  • “Creating a Buzz” – Feature Article category
  • NFSA Newsletter – Newsletter category

Judged and sanctioned by IAVA, the Communicator Awards have been honoring the best creative work in the communications fields for more than a decade.  IAVA strives to advance progress and develop the nature of traditional and interactive media and consists of an assembly of top-tier professionals from various disciplines of the visual arts.

About R&J Public Relations

R&J Public Relations LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position.  Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.  For more information on R&J Public Relations, visit www.RandJpr.com.

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Angeline Boyer Joins R&J Public Relations as Account Coordinator

August 21st, 2009

BRIDGEWATER, N.J. (August 20, 2009) – R&J Public Relations LLC (R&J), a leading brand-building public relations agency, has announced that Angeline Boyer of Rockaway, N.J., has joined the firm as an Account Coordinator.

At R&J, Boyer will be an important member of the agency’s account management team. Prior to joining the R&J Team, Boyer worked as a Media Relations Intern for Liberty Science Center.  She also has experience as an Event Coordinator for Montclair State University and Bella Sposa Bridal Boutique. Additionally, Boyer worked on a team that created an award-winning public service campaign which she presented at an annual communication honors conference.

“Angeline truly impressed us with her experience, confidence and enthusiasm,” said Scott Marioni, Executive Vice President of R&J.  “Based on her skills and expertise, we believe she will be an important asset to our organization.”

Boyer graduated summa cum laude from Montclair State University in December 2008 with a Bachelor’s degree in Communications with a concentration in Public Relations. She was awarded for having the highest GPA in the Communications Department.

About R&J Public Relations

R&J Public Relations LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position.  Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.  For more information on R&J Public Relations, visit www.RandJpr.com.

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txtNation Widget Launches

June 11th, 2009

txtNation has today officially released their new billing widgets, targeting social networking, gaming and blog type websites, launched on the back of the ever popular micro-billing solution for websites, mENABLE.

Director Michael Whelan quotes: “We’re delighted to release the Widget, a streamlined billing option based on our well established mENABLE software. We encourage webmasters and site owners to start to look at these powerful billing options.

The Widget is a radically different proposition for professional bloggers and multinational corporations alike, combining simple integration, ease-of-use for your customers, and sophisticated customisation. Monetizing your site becomes a joy not a slog.”

With SMS (now available), IVR and credit card billing options in one small interface, the Widget is discrete enough for any site. Customers are guided step-by-step, with no complicated instructions or lengthy registration. Conversions, and customer satisfaction, increase.

txtNation encourage those interested, to contact txtNation to discuss where the Widget can take you, or explore the new dedicated product site, www.txtnation.com/widget/.

This txtNation product is being promoted as the complete billing solution for selling one-off goods, services and recurring subscriptions from a website. The SMS widget is available now and the IVR widget and credit card widget are expected shortly.

With a simple interface, the customer is guided step-by-step. With no complicated instructions or lengthy registration, customers are less likely to abandon their payment. Conversions, and customer satisfaction, increase.

The small, unassuming “Widget” can be dropped into many different sites. It’s a true billing chameleon: change the size, colour or background image of the application window for true integration with a websites existing flow, and offer billing internationally in a range of languages, geo-targeted to the target market.

Read more about the release of these new website widgets online, at the txtNation Blog (http://blog.txtnation.com). For more information, please visit: http://txtnation.com/contact_call.php.

Worldwide payments, multiple options
mENABLE is built to exceed expectations, leading the field in terms of features, administration and security. The platform offers fast and easy integration, advanced payment tracking, live support to our technical team, fewer overheads than other payment providers, and a truly international reach.

About txtNation
txtNation is an outstanding multi award-winning solutions provider across billing, content and mobile messaging platforms. Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation’s global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation have developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.

Subscribe to the txtNation newsletter: http://txtnation.com/newsletter.php

Press Contacts:
Brooklyn Bhandari, Tel: +44 (0)200 000 7021, b.bhandari@txtnation.com
Ashley Cross, Tel: +44 (0)175 227 3491, a.cross@txtnation.com

Graspr Goes Glam

December 12th, 2008

Instructional Video Leader Joins as Content Provider For Glam TV , Will Provide 700+ Sites in the Glam Media Publisher Network

MOUNTAIN VIEW, CA December 11, 2008 – Today, Graspr (www.graspr.com), the world’s leading instructional video site, announced that it has been selected as a video provider for Glam Media’s GlamTV/BrashTV platform. The GlamTV/BrashTV platform is an innovative video application that allows for the distribution of premium content across Glam Media’s network of 700+ sites with a reach of over 98 million uniques globally.

Graspr videos will now be available to publishers in the Glam Media Publisher Network, pairing high-quality video content for visitors with relevant monetization opportunities for advertisers. Graspr’s content is complementary to that of the Glam Media Publisher Network, with its channels including style, living, family, health and wellness. Graspr’s video content about consumer electronics, sports and recreation, cars, computers and Internet will be featured on BrashTV, part of Glam Media’s newly launched Brash.com, a vertical content network targeting men.

This partnership allows Glam Media publishers access to an increased quantity of quality video content across its network and provides new compelling content opportunities for brand advertisers. For Graspr, the partnership is further proof of its syndication model which provides video creators and producers with additional opportunities to increase the distribution of their content and to monetize it.

“Glam Media publishers are focused on providing the highest-quality content relevant to their readers’ interests and passions,” said Christina Cece, Senior Product Manager for GlamTV “Graspr gives our publishers access to videos that will further engage their audience on an instructional level.”

“This partnership with Glam Media opens the door to exciting new distribution opportunities for our producers who can take advantage of the additional reach. At the same time they can attract premium advertisers for their high-quality video content,” said Teresa Phillips, founder and CEO of Graspr.

About Graspr

With over 25,000 high-quality videos from producers and experts across major lifestyle markets, Graspr is the world’s leading instructional video network. Graspr is the only site where learners, users, and creators of videos can edit, watch, collaborate on, and syndicate to make money from instructional videos.

Graspr is a privately-held company based in Mountain View, California and can be found at: www.graspr.com. Graspr was launched in September 2007 by Teresa Phillips, a former executive at both Yahoo and Time Warner. Teresa founded Graspr to enable people to discover the answers they seek from either experts or from those who have shared a similar experience. Through the broad reach of the Internet, and more specifically the power of video, people all over the world are able to share their wealth of knowledge more freely through Graspr.

Media Inquiries

Andrea Heuer, Consort Partners

graspr@consortpartners.com

Tel: +1(917) 886-5113

The Power of 3 – Ghost Quest Members Ready to Talk!

November 18th, 2008

To most people the noises that go bump in the night are troublesome or dismissed as “the house is settling,” but to members of Ghost Quest these sounds are music to their ears. Ghost Quest is a paranormal research team consisting of 3 researchers. They use a unique blend of science and spiritual research that sets them apart from other paranormal investigators. Each team member utilizes their unique gift to contribute to the research. Raven Duclos is a lead investigator and psychic medium, Beckah Boyd is a lead investigator and psychic medium, and Katie Boyd is a lead investigator and demonologist. Ghost Quest is available for immediate interview. They are available to discuss prior and current investigations, what makes a site a great candidate for an investigation, and other topics pertaining to paranormal activity and research. For more information on Ghost Quest visit them online at www.GhostQuest.org

Ghost Quest has secured Anthony Embry with A.E. Entertainment Public Relations as their chief publicist. They will only release comments, quotes, and grant interviews through their publicist. Please contact Anthony at the contact information listed below or by using this form http://www.aepublicrelations.com/clients.asp#form

Anthony Embry
A.E. Entertainment Public Relations
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C:  865.455.7134
E:  AE@AEPublicRelations.com
W:  www.AEPublicRelations.com
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A.E. Entertainment Public Relations Is A GREEN Company

N.Y.C. Public Relations Update

November 12th, 2008

N.Y.C. Public Relations is under new direction. Originally, the company was titled “SouthPawsPR” and was formed with the help of Peter Arnold, former President of CFDA. After much success, the company transformed into the better known N.Y.C. Public Relations.

Amongst the many changes that have been made are, of course, the company logo, website, and press kit. In addition, the company has increased its range of services to include not only runway productions and events, but brand developing, band promotions, celebrity dressing, personal shopping, etc.

However, although the company has made many modifications, it still adheres to its personal guidelines in that N.Y.C. Public Relations is still a hands-on, full service agency that provides clients with a wide range of resources in the fashion, health, entertainment, nightlife & lifestyle industry. In turn, N.Y.C. Public Relations believes in working closely with each client to create and promote a signature image. Because it holds value in building personal relationships, the company is able to keep its clients’ needs a priority.

Schneider Associates Selected by Inc. Magazine as one of the Fastest Growing Companies in the U.S.

September 18th, 2008

FOR IMMEDIATE RELEASE

CONTACT: Matt Flight

T: 617-536-3300

E: mflight@schneiderpr.com

BOSTON August 26, 2008 – Schneider Associates (SA), a Boston-based public relations and marketing communications agency, has again been honored by Inc. magazine as one of the country’s fastest growing private companies in the publication’s second annual Inc. 5000 awards. SA ranked 3,427 on this year’s list, up 708 spots from last year, achieving 96.8 percent growth since 2004.

“It’s been a really exciting year of growth for the agency. We’ve added Social Media to our lineup of Consumer, Corporate Communications, Public Affairs and Launch PR specialties which has led to our growth,” said Joan Schneider, president and creative director for Schneider Associates. “We’re thrilled to be recognized again alongside some of the country’s top private companies and we wouldn’t be here today without our wonderful clients, who we are privileged to serve.”

Schneider Associates, along with the rest of the honorees, will be recognized in the September 2008 issue of Inc. magazine. Additionally, all companies honored are invited to the Inc. 500 conference, which takes place on September 18-20, 2008 in Washington, D.C.


The 2008 Inc. 5000 is ranked according to percentage revenue growth from 2004 through 2007. To qualify, companies must have been founded and generating revenue by the first week of 2004, and therefore able to show four full calendar years of sales. Additionally, they have to be U.S.-based, privately held, for profit, and independent. Revenue in the initial year must have been at least $200,000 and revenue in the most recent year must have been at least $2 million.



About Schneider Associates

A full-service public relations and marketing agency, Schneider Associates (www.schneiderpr.com) represents a wide range of consumer, corporate, real estate, and public affairs clients. The agency specializes in Launch Public RelationsSM, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. President and Creative Director Joan Schneider has written a book titled, New Product Launch: 10 Proven Strategies, available on Amazon.com. The book provides a roadmap for brand teams to reexamine their launch practices.