Fusion-io hires Renegade as AOR
February 11th, 2009New York, NY (February 11, 2009) –
Fusion-io, the leader in enterprise solid-state storage technology and high performance I/O solutions, selected New York-based Renegade as their first agency of record. As AOR, Renegade will be responsible for the development of a new brand platform along with the implementation of an aggressive B2B customer acquisition strategy.
“Renegade was a perfect choice for Fusion-io,” noted Rick White, CMO and one of the co-founders of the company. “Their innovative approach to marketing completely aligns with our own,” added White. “As a small, but rapidly growing company, it is paramount that Fusion’s marketing efforts cut through in a way that differentiate us in the category, while being as cost effective as possible. Renegade has a proven track record of balancing both of those objectives.”
“We are thrilled to be working with Fusion-io,” offered Drew Neisser, CEO of Renegade. “They have amazing technology that will herald in a new era in how enterprises store and retrieve information. Developing best-in-class marketing programs is always easier when the product exceeds expectations”, added Neisser.
About Renegade
Long-time guerrilla thinkers, Renegade helps clients get more impact out of limited resources. Ranked amongst the Top 100 event and Top 100 online agencies, Renegade crafts 360° experiences for such clients as Panasonic, Constellation Wines USA, The Receivables Exchange, Ubisoft, Nautica and Gilda’s Club. Based in New York City, newly independent Renegade has been cutting through since 1996.
