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Big White Wall, the new online emotional health network, provides a place where people can address their debt issues, share spending secrets and build an emotionally healthy relationship with money.

Consumers with large debts not only have to find a practical solution to get out of debt, but also need to establish an emotionally healthy relationship with money. Rather like substance addiction, having an unhealthy relationship with money i.e. being addicted to spending and debt, is a major threat to emotional health and can lead to low self-esteem, relationship breakdown and increased stress.

To many addicts it often appears easier in the short term to stay addicted to something than to go through the long process of withdrawal, and so it is with those in debt, it is easier to carry on spending and increasing debt than it is to agree to a repayment plan.

So, in order to successfully overcome a debt problem, the addict must prefer the long-term good over short term pleasure, which requires ‘willpower’. In order to summon willpower, it is critical that emotional issues around the spending and debt are addressed alongside the practical, otherwise there is every chance that the addictive behaviour will return and the spiral into debt starts again.

Big White Wall, the new emotional health network, provides a place where people can address their debt issues, share their spending secrets and build an emotionally healthy relationship with money.

Big White Wall Founder, Jenny Hyatt said: “People in debt are often very secretive – they may hide their problem from their friends and family. Sharing your situation with others is the first step to doing something about it and it is often more comfortable to do that anonymously with ‘a stranger’.”

Big White Wall sits alongside debt agencies and charities that specialise in practical debt reduction strategies, and offers a place to address and resolve the emotional issues that caused or contributed to being in debt.

Note to editors

Big White Wall is the place for emotional health online (www.bigwhitewall.com). It is a support network where people can be open, honest and anonymous and express their everyday worries, deeper concerns and hidden secrets. Users can also learn more about how to be emotionally healthy.

At the heart of Big White Wall is The Wall where users can improve their emotional health by expressing their worries, concerns or secrets by ranting or venting on a brick and adding it to The Wall. The bricks are a form of digital graffiti and create an infinite and permanent wall of human emotion.

Big White Wall also includes Talkabout, a dynamic community in which users can talk about their thoughts, feelings and anything that is on their mind.

Big White Wall is a ‘social network’ but the critical difference between Big White Wall and other networks, such as Facebook and MySpace, is that all users on Big White Wall are anonymous and users are known to each other only by username. This encourages everyone on the site to be open and be honest by being anonymous.

Big White Wall was launched in October 2007 and is currently in beta.

Contacts:

Jenny Hyatt, Founder and Director: jenny@bigwhitewall.com

Charlotte Vere, Director: charlotte@bigwhitewall.com

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