Generate free online traffic by grabbing reader interest through press releases
Business industries regularly spend a substantial amount of money on promotional efforts that will attract more visitors to their websites. Pay per click advertising and search engine optimization are just two of the more popular methods of Internet marketing. Companies pay SEO experts to optimize their websites, while some go on bidding wars to launch the best pay per click campaign. But what many companies tend to overlook is the opportunity to promote their websites in a completely no-cost method – through press releases.
Getting more than traffic. The concept of a press release is pretty simple. You write a story that is relevant to your company (albeit a subtle relevance) and submit the piece to a journalist or editor. If your press release has the desired quality, then it will immediately get published in the editor’s website. The editor will have more content, and you will gain free advertising. Everybody wins.
Gentle encouragement. The primary objective of your press release should not be to sell, but to persuade readers that your website is worth a visit. How do you do this? Start by infusing your press release with human interest. For example, you can write about the real-life experience of one of your customers. You can choose to emphasize how using your product or service has greatly improved his or her life.
Persuading a client is different from aggressively pushing him to buy your product or service. Don’t turn your press release into a strong sales pitch stating that your company is the best there is and all the usual hype. If you do, the editor will refuse to publish your article, anyway. Instead, write something that is newsworthy. If your web site is promoting a certain type of exercise equipment, for example, you can write an interesting piece about the recent studies your company has conducted regarding the new equipment. Include statistics of those who saw physical improvements after using the equipment, or expert advice on health and fitness. This information will wet the appetite of readers without making them feel forced to buy your product.
The pros of press releases. Getting your press release published online can do your business wonders. If your press release is very interesting, reporters may even choose to develop your topic and write more stories about your company, thereby multiplying the effect of your publicity efforts. You can also expect fast results. After submitting, your press release can get published as soon as the next day.
PRFriend.Com publishes press releases from business owners like you. You also can see good examples of effective press releases here, and even download materials that can help you become a better press release writer. Be a member now and take advantage of the publicity that good writing can give your website.
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