Advertising your product with a good story can dramatically boost up sales
So you have a great idea for a service or product—an idea that you’re positive will be your ticket to success. With your investment of finances, time, and perseverance, you have managed to turn that idea into an up-and-running business. Your products are just waiting for the taking and your business website is as efficient as it can be. But why are you not getting enough customers? Perhaps it’s not something you’re doing wrong – it may be something you’re not doing. Ask yourself if you have produced an effective press release. If you haven’t, then there’s your problem.
Why write a press release? Not creating a press release for your business can be like throwing a party without sending out invitations. A press release is your way of announcing that you are in the market and your product or service is now available. You address the press release to journalists, editors, reporters or to the consumers themselves.
Tone it down. A press release is not your typical bias-free news article, but under no circumstances should it resemble a sales pitch, either. For a beginner, writing an efficient press release can be difficult. Achieving the right balance can be tricky.
Many business owners and advertisers make the mistake of confusing a press release with a marketing statement. Although a press release is essentially an advertisement, it should never sound like one. As much as possible, you have to tone down your statements and refrain from using information that is obviously biased towards your product or service. Even if you think that your company is really praise-worthy, the reporter you are giving the press release to does not care – and if the reporter does not care to publish your press release, then your target consumers are likely not to even hear about your company.
Grab attention and interest. The only way to come up with a great press release is to temporarily look at your business from the outside in. This may be hard to do when you’re spending each and every day living and breathing your service or product. However, to achieve the proper objective voice, you must look at your company as an outsider. What’s so special about your service? What makes your product different from the thousands of other similar products? Put yourself in the shoes of the reporter or, more importantly, the consumer. What will grab your interest as a consumer? Don’t rely on shock and controversy to grab the reader’s attention. For instance, instead of talking about farm animals forming a jazz quartet, talk about something that is relevant and helpful to the reader. If you are in fact selling jazz records and CDs, you can talk about what experts say about the social and mental skills of people who listen to jazz, compared to people who listen to other music genres.
Turn to PRFriend.Com if you want to see effective press releases that convert readers into customers. Browse through the many pres releases available and be inspired to write your own. When you are ready, submit your press release (for free) and watch your website traffic – and consequently your sales – go up.
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