PR Friend Press Releases

Gloucester, UK, July 2, 2009 – A UK SEO Company has announced the online publication of an industry glossary to assist people interested learning more about SEO (Search Engine Optimisation). More than a dictionary, it explains the meanings of terms such as back links, clickthrough rate, outbound links, keyword and Web2.0. The comprehensive SEO glossary provides over 280 definitions.

“We wanted this glossary to be useful to both the novice users and experienced SEO professionals,” said Steven Cossins, Director of Business Development. “In the field of SEO there is always more to learn. As an SEO market leader we feel it is vital to keep updating our glossary as this dynamic industry is constantly evolving. It is a good starting point for people to strengthen their knowledge and learn more about us as an SEO company and our SEO services .”

A few interesting entries from the glossary are:

Black Hat SEO: Is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don’t improve the user’s experience of the site. In other words, Black Hat SEO is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index. For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.

PageRank (PR): Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob’s personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, to see which web pages are considered important by Google and which aren’t. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage’s PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that’s linking to you, the more your site’s PageRank will benefit. The better your PageRank, the better you’ll do in Google, all else being equal.

Tracking: Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you’re not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you’ll need to build tracking mechanisms into your website.

To read the full glossary, please go to: http://www.seo-vantage.co.uk/glos

About Us

Based in Gloucester, UK we are an SEO market leader with over 30 years of combined industry experience. With an excellent mix of technical expertise and marketing skills, we are a proven SEO company geared to build your business through targeted web traffic ensuring high conversion rates with our cutting edge SEO services. For more information about the company, please visit http://www.seo-vantage.co.uk

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Sophie Taylor – Media Contact
SEO Vantage
3 Tuffley Park
Lower Tuffley Lane
Gloucester
GL2 5DP
UK

Tel: + (44) 1452 347989
Fax: + (44) 1452 357996
Email:  sophie@seo-vantage.co.uk

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