Press releases that stir up ‘social good’ can drive more traffic to your site
If you are running a website that aims to encourage social action and produce social change, you probably know about the obstacles that can hinder your voice from being heard. Don’t worry – you can make your voice louder and your message clearer by using strategies like social marketing and a web press release. You may not realize it, but distributing a press release that draw attention to your advocacy through social marketing channels can more than double your website traffic, thereby publicizing your cause.
Rallying for change. It goes without saying that our society is not a perfect one. In fact, perhaps it would be easier to point out all the negative aspects of our civilization rather than search for the positive ones. Not many people choose to open their eyes to the atrocious realities around, and even fewer individuals have the will to do something about them. You deserve a hearty dose of congratulations for being one of the few who have the initiative to voice their concern. To help you achieve your goal, use social marketing on the web and increase your website traffic. The more traffic you get, the more people hear your message.
Social marketing involves programs and campaigns that are carried out to encourage action and change in the society. It is similar to commercial marketing because you are also selling a product – in this case, your advocacy, such as stopping child labor, minimizing violence in the media, providing a safer work environment for women, or other social improvement issues.
Getting heard through the Internet. Whatever your product is, the World Wide Web is a good place to start if you want to get publicity and support. Use your web site as a bulletin board, resource, and a home base for your supporters. Supplement other public relations efforts (such as organizing events, holding lectures, or performing surveys) with social marketing and web press releases, and you are sure to drive traffic to your website.
Join the headlines. Submitting a press release that highlights a worthy cause to a journalist or an editor can do wonders for your site traffic. Getting your press release published on the Web or in the newspaper can bridge the gap between you and interested people who did not have a clue about your website. In writing your press release, it’s important not to be subjective and favor your website or movement in an obvious manner. For example, if your advocacy is family planning and you believe in using birth control, do not start criticizing those who are against contraception in your press release. It would be better for you to stick to a subtle human-interest story that delivers your point without resorting to aggressive sales-pitching.
You can find many examples of social marketing press releases in PRfriend.com. Browse through the website to see how effective press releases have brought the spotlight on worthy causes. You can also post your press release in the appropriate category for free.
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