Billings, Montana, March 2, 2010 — Pedal past fields of brilliantly colored tulips this spring on Austin-Lehman Adventures’ “Highlights of Holland” trip (http://www.austinlehman.com/trips/holland___highlights_of_holland_biking_adventure/72.php).  The five-day, four-night excursion — capped at a maximum of only 12 travelers per group — winds along coastal dunes, passes over bridge-covered canals and fields bursting with color, and concludes at the world’s largest tulip auction.

Austin-Lehman Adventures (http://www.austinlehman.com/) travelers will savor a biking vacation crafted by native-Dutchman and ALA partner Ron van Dijk, who has shown the best of Europe by pedal and foot for over 30 years.  From Amsterdam to The Hague, be awed by the beauty of the springtime blooms while discovering what makes Holland such an intriguing destination.

Cycle to the world-famous Keukenhof gardens and flower fields – only open to the public for a short two-month period each Spring; explore the expansive park with seven million blooms, as famous for its stunning tulips and inspirational displays of color as its horticultural precision.  Travelers then continue to the picturesque neighborhoods of Haarlem, the seaside resort of Zandvoort, and the bulb-growing region of Lisse with its blooms, water-rich landscape of canals, lakes and windmills.   The next journey is via ferry to the quaint village of Kaag, and then on to explore Rembrandt’s birthplace of Leiden, which is also home to the world’s largest tulip painting.   Completed in 2009 by Dutch landscape artist Leo van den Ende, this panorama of one million tulips is the compilation of an 11-year effort.  The final stop is spent at Aalsmeer, the largest tulip auction in the world.

Designed for 12 adult bikers at a relaxed pace of 21 to 44 miles per day, the springtime “Highlights of Holland” trip is offered April 11-15, April 18-22 and April 25-25, 2010.   The trip is also offered four times in the summer season.   Priced at $1998 per person, double occupancy with a single supplement rate of an additional $380.   For further information on Austin-Lehman Adventures’ “Highlights of Holland”, contact Austin-Lehman Adventures at 1-800-575-1540 or visit http://www.austinlehman.com/.

“Just as our US roots are aligned with spectacular destinations such as Yellowstone and emblematic of our national park heritage, Austin-Lehman has an equally strong European legacy founded in Holland,” said Dan Austin, director of ALA. “Thanks to Ron van Dijk, born in The Netherlands and based in Holland, his beautiful country has remained a natural stronghold for our tours – stunning natural scenery, combined with Ron’s unparalleled experience in seeing authentic Europe at its botanical best.”

About Austin-Lehman Adventures

Ranked number one as the “World’s Best Tour Operator” in 2009 by readers of Travel + Leisure Magazine, Austin-Lehman Adventures, with a 35-year legacy, provides adventure vacations on four continents.  ALA has built an international reputation for small group active travel to destinations in North, Central and South America, Europe and southern Africa. The company specializes in adult and family multi-sport, hiking, biking vacations that emphasize history, culture, and geography’s natural beauty.  Trips are limited to 12 guests (18 on family departures) and feature excellent regional dining, distinctive accommodations and all-inclusive rates and services.  Founders Dan Austin and Paul Lehman believe the best way to enjoy a destination is to experience it as a local; close-up, at one’s own pace far off the usual tourist track. In addition to its scheduled group departures, ALA also offers customized trip planning for families, solo travelers and adults. To back up its strong commitment to the highest levels of guest service, ALA offers all its travelers a money back guarantee, a rarity among adventure travel companies

EDITOR’S NOTE:

Interviews with Dan Austin or Ron van Dijk, as well as additional photography of Holland, available upon request.

Contact: Rebecca Werner  312.440.3075                    Dan Austin, 800-575-1540

Werner Public Relations, Inc.                         [email protected]

[email protected]

Billings, MT, December 7, 2009 – Ciclismo Classico (http://www.ciclismoclassico.com/), an active bicycle vacations company, recently lent its year-long expertise in using Facebook as a marketing tool to a colleague, Austin-Lehman Adventures (http://www.austinlehman.com/) who was brand-new to the concept. Facebook is all the latest buzz in this heavily personal and experiential sector of the travel industry and more than Twitter, blogs and other social media tools, it is being leveraged successfully to gain expanded brand awareness, a fan following, sizzle and excitement, compelling story telling and what everyone’s looking for… trip bookings.

Dan Austin, co-founder and director of Austin-Lehman Adventures, reports that within a week on Facebook their fan following grew by over 300 percent.

Following is a Q& A with Dan Austin and Lauren Hefferon, founder and director of Ciclismo Classico. (As of this writing, ALA was just three weeks into using Facebook and Ciclismo Classico had been using it for a year).  Both companies welcome queries from the media who are pursuing stories on Facebook and social marketing for small businesses. To contact Dan Austin please email him at [email protected]; to contact Ciclismo’s Lauren Hefferon please email her at [email protected]

Q: How are you applying and using Facebook?

Austin: Daily we’re posting pictures from old, new and groundbreaking exploratory trips.  Guides are posting pictures and asking “who knows where this is?” We are sharing breaking news, like our new fleet of bikes. Our growing community is sharing trip experiences, asking questions and telling their own unique stories.

Hefferon: When I was a tour guide I was always with guests, getting to know them and directly experiencing them as individuals. But that ended when I became bound more to my office. The people magic was gone for me and I missed it. With the advent of Facebook I am now seeing pictures of their families, getting to know their interests, seeing their ups and downs. I am getting to know them as people, rather than just as database “prospects” or “alumni”.  I am also getting direct feedback from them. If I post something about an adventure I just had, one of my alumni might chime in and share in that experience. The sharing is real, authentic and live. On our Facebook Fan Page I try to post items that not only have to do with Ciclismo but have to do with our customers’ general love for travel, bicycling, culture and personal development. I am developing a keener understanding to what our guests like and don’t like by how they respond to my posts. I am letting them guide me to experiences that turn them on!

Q: What results have you gotten?

Austin: In just the first week of our Facebook campaign we tripled our fan base therefore boosting our brand awareness. We are seeing five to six percent growth in followers each day and close to 300 percent in the last week alone.

Facebook allows us one more way to listen to and interact with our guests. It’s not so much a marketing tool as it is a communication tool.  I keep coming back to the fact that conventional websites are one-dimensional; with Facebook it’s all three-dimensional.  The point is to build a community of guides, guests and staff who are all talking up the experience and opportunities.  We see the exchanges and excitement growing along with the number of fans we now have. It’s really viral and quite impressive.

Hefferon: We have seen spikes in our website visits due to spikes in our fan count. We know that there are multiple drivers in inspiring people to book a trip. At Ciclismo we believe in the high touch approach and Facebook fits perfectly into this strategy. We know it takes time and effort on our part but if you want to succeed in today’s marketplace you have to spend time to get to know your customers better!

My attachment and interest in Facebook reminds me of how I started my business. While I love Italy and cycling, it is the sharing with people that gets me excited!  In the early days I not only knew my customer’s “face” (because I had been on a tour with them) I also got to know what made them tick through personal visits, talking on the phone and sharing pictures. Facebook feels very much like that experience.  It is simple, basic and the direct feedback allows me to shift and build my relationship with each customer in a very customized way.  With direct mail campaigns and ads, the owner looses touch with the customer experience which is paramount to growing a service business that is all about that experience.

Q:  How are you building followers/fans?

Austin: The fastest way we have been able to gain new fans is via our trip leaders and guide community. They are reaching out and sharing personal stories on Facebook and then inviting past, current and prospective guests to share their own experiences, photos, questions and suggestions with them. Guests love being able to vicariously travel and go adventuring through the posts from our guides, and then share (or brag) about their own personal exploits.

Hefferon: The best way to build fans and followers is to invite people one by one to share our Facebook fan page with their friends. I think this is the most authentic, caring way to do this.

Q: Can you provide any case studies or examples of people who have benefited one way or another from exchanges and info seen on your Facebook pages?

Austin: We are seeing fans creating exchanges between one another and a guide. It’s amazing to now see complete strangers planning future trips together for next season.

Hefferon: We always try to ask questions on almost every post. We try to get the readers interacting. One interesting example was a post I did about Truffle Hunting Dog Laura that is on our Piedmont tour. We had about 15 responses from people who loved that dog and wanted to share their own experiences. This post launched a whole discourse about truffles and dogs, a wonderfully interactive bit of storytelling shared with a large fan base bringing the power of the testimonial to new heights. We used the theme in a recent press release. I also discovered that this experience was a magical one for our guests and that it should be highlighted in corresponding promotional materials.

Visit the Facebook Pages for Austin-Lehman Adventures and Ciclismo Classico and join the fun!  And be sure to contact Dan or Lauren for more details on their Facebook experience.

Austin-Lehman Adventures: http://www.facebook.com/AustinLehmanAdventures

Ciclismo Classico: http://www.facebook.com/pages/Ciclismo-Classico/47442513274

Austin-Lehman Adventures, with a 35-year legacy dating back to 1974, provides “over the top” adventure vacations on four continents. ALA has built a stellar reputation on small group active travel, limited to 12 guests (18 on family departures), exceptional dining, distinctive accommodations and all-inclusive rates and services. ALA focuses solely on destinations in North, Central and South America, Europe and southern Africa. Founders Dan Austin and Paul Lehman believe the best way to enjoy the natural beauty, culture and history of a place is to experience it as a local; close-up, at one’s own pace far off the usual tourist track.

In addition to its scheduled group departures, ALA also offers customized trip planning for families, solo travelers and adults-only. To back up its strong commitment to the highest levels of guest service, ALA offers all its travelers a money back guarantee, a rarity among adventure travel companies.

For copies of the new 2010 catalog call toll-free 1.800.575.1540, or e-mail [email protected] To review current trips, schedules and itineraries go to: http://www.austinlehman.com/.

# # #

For more information and photos on Austin-Lehman Adventures or for owner interviews please contact:

Dave Wiggins / 303-554-8821 / [email protected]

Established in 1996 on foot of western Himalaya in Manali, Himalayan Frontiers Culture & Adventure Tours (Pvt) Ltd has come a long way to becoming one of the largest inbound Adventure & Cultural Travel conglomerates of the country providing comprehensive solutions for all the needs of the travelers, Himalayan Frontiers has created a niche for itself in the fiercely competitive travel industry by its dedication, vigor & the desire to provide quality services.

This company with its office in India with a team of highly trained qualified professionals representing some of the best – known names in the Inbound Adventure & Cultural industry. Additionally, Himalayan Frontiers is well known in the Adventure Tourism for representing exclusively in India some of the world’s best brands in the field of Cultural & Adventure Tourism. Himalayan Frontiers is known for its dedication to providing the best possible tourism deals. The Local presence provides greater penetration level for the business partners enabling the company to provide best results. The Inbound division of the company, with its own dedicated and trained staff handles more than five hundred tourists and trekking activities from all over the world every year.

At Himalayan Frontiers our experts would help you to handle this vastness. We have picked the most fascinating places & experience that India has to offer & mapped them into a series of perfectly planned holidays. Our itineraries are flexible- we can accommodate special adventure & cultural destinations that you have in mind. Tell us the time you have, the money you wish to spend & the things you want to do – we’ll make a dream vacation and customized tour in India and Bhutan on request for you.

Our main motto is to provide efficient service to our clients at their doorstep & thus providing an environment, where our travelers can relax & feel at ease.

We trust that the services outlined above meets all your requirements. However, there should be any services that may not have been mentioned above or should you desire any future clarification, please be free to contact us immediately or else visit our website.

Contact Us:

Himalayan Frontiers Cultural and

Adventure Tours (PVT) Ltd

P.O.Box # 60,

The Mall,

Opposite Nehru Park,

Manali-173151,

Distt.Kullu,

Himachal Pradesh, India.

Tel: + 91 – 1902 – 250130

TeleFax: + 91 – 1902 – 250384

Mob: – 9816043615, 9811117942

Email: [email protected]

Website: http://himalayanfrontiers.com/