Hampshire, United Kingdom (January 29, 2010) – Born Gifted, a leading UK supplier of baby gifts and toys in the UK, have launched a section on their website based around the popular, award-winning book ‘The Very Hungry Caterpillar’ which contains baby gifts centred around Eric Carle’s classic story.

First released in 1969, the book has gone on to sell an astonishing 29 million copies and has received worldwide critical acclaim and cult status for its unique artistic style and ability to entertain children of all ages. A vintage tale, the team at Born Gifted have created a section on their website centralised around the story and are now selling products and baby toys in celebration of its success.

Baby presents, toys and gifts included in the section incorporate items such as activity toys to hang from cots or prams, butterfly hand puppets and butterfly toys and, of course, the book itself. Additions soon to be added to the section will include wooden dominoes, pull along toys, puzzles and a range of other soft activity toys.

“The Very Hungry Caterpillar is instantly recognisable wherever you go. Even people in their late forties will pick it up from the shelves whenever they see it in a store and fondly recall such a classic story from their youth,” commented Jim Wilson of Born Gifted. “It isn’t just the effects of nostalgia at work. New generations always discover The Very Hungry Caterpillar and get captivated by its charm. We’re therefore delighted to be able to offer our own signature tribute to the book by dedicating a section for it on our website, and hope that the baby gifts on offer will enamour a new generation to the pull of The Very Hungry Caterpillar.”

For more information and to see the complete ‘The Very Hungry Caterpillar’ range available at Born Gifted as well as their wide selection of other products, visit www.borngifted.co.uk or call on 0132 984 8222.

Established in 2002, Born Gifted are one of the UK’s largest online retailers of baby gifts and toys. They specialise in traditional and contemporary christening gifts, personalised baby gifts, baby toys, first birthday gift ideas, baby Christmas gifts and godparent gifts as well as gift ideas for children aged between 0-4.

Hampshire, UK, October 15 2009 – Born Gifted, a leading UK supplier of baby toys and gifts in the UK, have added a number of new exciting products to their range of Christmas gifts.

Christmas is a special time and to make the occasion even more wonderful, Born Gifted have added new products to their Christmas range for 2009. In addition to the company’s extensive variety of toys that make ideal presents for children throughout the year, the new Christmas collection offers a wide choice of seasonal gifts from some of the world’s leading toymakers that will thrill both children and adults alike. Notable new products include the popular ‘Me to You Tatty Teddy’ range, new Christmas products from American soft toy company Gund, as well as a wonderful new crocheted reindeer from Dutch toy designer Anne-Claire Petit.

“We have musical Christmas snow globes coming in from America from a company called Reed Barton and these are always really popular and sell out fast,” commented Jim Wilson of Born Gifted. “Our personalised Christmas tree baubles are always a massive seller and we have new designs for 2009.”

For more information about Born Gifted or their products, visit http://www.borngifted.co.uk or call on 0132 984 8222.