TDi, one of the leading Wholesalers of Body Jewellery in the UK, has launched its own direct-to-customer website to run alongside its popular wholesale business.

The move, which sees TDi make its 10,000+ individual items of jewellery available to a wider audience than ever before, allows the company to move forward in an industry which it believes is becoming more and more driven by the Internet.

“Body piercings are as popular today as they’ve ever been, if not more so. With the growth of online stores, and access to create them at relatively low cost by retailers, it was a logical step to develop an online presence of our own, aimed directly at the consumer.” comments David Forrest, Founder and Owner of TDi Body Jewellery.

Forrest has developed the TDi business from a small supplier of local jewellers into one of the leading wholesale suppliers in the UK. With a significant range of jewellery available for all types of body piercing, Forrest decided to expand the business to compete in the online direct-to-consumer market, and initial indications suggest it has been a well received move by that market.

Forrest continues, “Our new consumer website has only recently been launched, but already we’ve seen a gradual growth in visit numbers and orders. We have around 10k individual pieces of jewellery covering all types of body piercing, from nose and ear piercings through to the more extreme lip and skin surface piercings. Our objective was to make the site as easy to navigate as we could, allowing the customer to find their preferred piece of jewellery, from a range of approx 10k pieces, in a matter of a few clicks.”

The new TDi Body Jewellery website allows visitors to browse products through several channels, including browsing by type of jewellery, area of body piercing and material. Additionally, with a slick ordering and payment process, customers can buy body jewellery in minutes.