Texas & Oklahoma Land Brokerage Company, Southern Plains Land Co. strictly avoids what they call “false search terms” on their web-site where they advertise Farms & Ranches for sale, primarily in Texas and Oklahoma. Some companies use many search terms that are only vaguely related to what they actually have to market, that they become very misleading and in many cases, may be classified as false advertising. Southern Plains Land Company refrains from such a practice.

“If we capture a search term such as ‘irrigated farms for sale’, then we will have them for sale on our web-site, and they won’t be quarter acre lots with yard sprinklers, either”, says co-owner of Southern Plains Land Co., Kalin Flournoy. “We wouldn’t use terms such as ‘Cattle Ranches for sale’, if we only had a few small lots for sale on our web-site. We see companies capture a whole slug of search terms in nearly every possible facet, such as Northwest Texas Ranches for sale’, ‘West Texas Ranches for sale’, etc., when they don’t have a single Texas Ranch for sale”, said Flournoy.

“If a company is advertising a product, they ought to have the courtesy to make sure that searchers will find what they searched for if they use a particular search phrase. If Southern Plains Land Company no longer has a Livestock Auction for sale, then we will remove the search term from our page descriptions, so as not to waste folks’ time and be dishonest about what we are marketing”, said Flournoy.

“We’ve seen companies put up several dozen and even several hundred false pages and links within their web-site to allow for many search terms and not have a fraction of the products for sale that their search terms indicate. All pages and links keep leading you through a maze and back to the same place, where they have not what they advertise. It’s just a gimmick to get traffic to their site. It is a practice that is against the rules and regulations of most search engines; however, we’ve seen the same companies do it for years, yet rarely are they disciplined for such violations. There’s no regard for what is right or wrong to some folks, but what they can get away with”, said Flournoy.

Kalin Flournoy
Company Name: Southern Plains Land Company, LLC
Contact Person: Kalin Flournoy
Designation: Co-own
[email protected]
1-940-723-5500
http://www.SouthernPlainsLand.com

Texas & Oklahoma Land Brokerage Company, Southern Plains Land has noticed a return back to Agribusiness interest from buyers on Ranches & Farms for Sale. For a few years there, buyers only seemed to care about how pretty ranches for sale were. That seems to have cooled down some and now serious land buyers nearly always ask “what will it return”. The mentality of Agribusiness seems to be prevailing over the mentality of “Honey, it’s so beautiful”.

“Today, we are nearly always asked if a ranch or farm for sale will ‘make any money’ in today’s market of cautious buyers”, says Rancher, Farmer and co-owner of Southern Plains Land Co., Kalin Flournoy. “The recreational view of ranches for sale has simmered down considerably since about December of 2007. Today’s Ranch buyers are returning more toward the views they had prior to 2003 – 2004 as the practice of land flipping has nearly ended and the ideal of sitting on the porch of a magnificent home overlooking a beautiful hollow occupied by pecan trees and cattle, with money just appearing from thin air has waned”, said Flournoy.

Though ranching and farming is considered to be a life style by many, like investors, even owner-operators are focusing more on the Agribusiness side than just the sheer beauty of ranches for sale. Most of our buyers are from out of state and depend heavily on a Land Broker’s working knowledge for the investment return of a ranch or farm for sale. In the last few years, every Real Estate Agent wanted to be a Land Broker, whether they had any real knowledge of ranching or farming or not and some of the calculations on the stocking capacity of many ranches for sale have been disappointing for buyers and in some cases utterly disastrous, according to Flournoy.

“Few land owners today, have ever had to draw their entire living from a farm or ranch and like most Land Brokers, they tend to exaggerate its potential net return on investment, especially on a cattle ranch. In many cases buyers expect a Land Broker to calculate a realistic return on a ranch or farm for sale. Very few Land Brokers have the working experience and knowledge to calculate the realistic net return of a ranch or farm”, said Flournoy.

Visit: http://www.southernplainsland.com