Research by the UK’s fastest growing independent celebrity fashion website has found that a large amount of women would swap their relationship for a celebrity’s wardrobe.
In a new study by http://www.MyCelebrityFashion.co.uk of 1,206 women aged 18-30 it has been revealed that 34% of them would trade in their partner if it meant they could own Cheryl Cole’s wardrobe.
When asked which celebrity’s wardrobe they would swap their guy for, only 0.5% of participants chose Fearne Cotton’s wardrobe, whilst almost 20% opted for Lady Gaga’s style.
MyCelebrityFashion profiles the fashion of many celebrities including Cheryl Cole and has found an increase in interest for her contemporary yet classy style.
When asked why they liked Cheryl Cole’s style, the majority of participants, 52%, commented that they liked her strong Newcastle roots and background.
The top five celebrity wardrobes according to the participants, by the percentage who said they would swap their partner for them:
1. Cheryl Cole – 34%
2. Lady Gaga – 20%
3. Kate Moss – 8%
4. Dannii Minogue – 5%
5. Victoria Beckham – 4%

The bottom five:
1. Fearne Cotton – 0.5%
2. Katy Perry – 0.3%
3. Lindsay Lohan – 0.2%
4. Peaches Geldof – 0.1%
5. Madonna – 0.1%
With the importance of role models ever-important in the fashion industry, this study shows that the public are more likely to favour celebrities they can relate to such as Cheryl Cole, over Victoria Beckham who has recently declined in popularity on the site. However her other half David Beckham still remains a firm fashion icon, although he has less competition from the male fashion scene.
Speaking about these latest findings, Andy Barr, Marketing Director of http://www.MyCelebrityFashion.co.uk said:
“I think these results prove how important the role of celebrities in fashion has become, although I was surprised by the lengths women would go to achieve their dream wardrobe.“
He continued;
“It’s fascinating to see that women would want to wear the more controversial clothing of stars such as Lady Gaga. The fashion industry is going through so many changes, I think the best way to find out about them is from celebrities.”

LINK http://www.MyCelebrityFashion.co.uk

END

10 YETIS JOURNALIST TRIVIA QUIZ:

For a chance to win a prize, be the first to respond with the correct answer to the following question:

Q: What is the name of Cheryl Cole’s husband?

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

After receiving Dj Tiesto and 2ManyDjs, As Cascatas Golf Resort & Spa and Hilton Vilamoura welcome international superstars Bob Sinclar, David Guetta and many others. Meanwhile Monte Santo, IMOCOM Hotels and Resorts Carvoeiro property will also receive performers like Fatboy Slim.

Summer in the Algarve can represent a wide range of experiences for its visitors, recently cultural and sporting events have become predominant aspects of the destination´s lure. Whether it’s an international golf tournament or a summer festival, locals and visitors alike may now enjoy countless national and international performances while holidaying.

Having performed in locations throughout the world, these musicians tend to have extensive lists of demands regarding their accommodations; requesting special attention to every detail. Their elevated standards have been met by a resort in the Algarve: As Cascatas Golf Resort & Spa and the Hilton Vilamoura who will be receiving such names as Nari & Milani, Louis Botella, David Guetta, Bob Sinclar and Dimitri From Paris until the end of this summer. The musicians are scheduled to entertain the nightlife throughout the Algarve followed by a well-deserved retreat to this exclusive resort so they may enjoy the true comfort and luxury it is known for.

Inaugurated on the 1^st of August 2007, As Cascatas Golf Resort & Spa is proud to have received numerous celebrities, along with countless guests from Portugal, the United Kingdom, Germany, and Holland; all of whose positive postings have allowed the resort to be amongst the best rated in the Algarve on multiple websites. “Receiving musicians of this scale within our resorts demonstrates the true standards of quality our brand withholds.  This is also reflected in our guest reviews on various websites where our anonymous visitors continuously rate us amongst the destination´s top 5 resort for nearly 2 years”, stated Marc Sontag, IMOCOM Hotels and Resorts´ Director of Residential Tourism.

Monte Santo – IMOCOM Hotels and Resorts´ other property in the Algarve – recently celebrated a successful first year of operation. The day was commemorated with a delightful dinner amongst friends, co-workers and family. Guests are invited to enjoy a belated yet memorable gift: all previous guests are welcomed to return during the first two weeks of September and enjoy an exclusive concert with the Portuguese rock band Lulla Bye.  After the success of their previous concert, “O Concerto Mais Pequeno do Mundo” organized by one of the leading radio stations in Portugal, Radio Comercial, Lulla Bye will return to Monte Santo on the 12th of September for an unforgettable concert prepared especially for guests.

Further to this concert in September, Monte Santo will also welcome international performers like Fatboy Slim, Roisin Murphey and countless more.

Heart & Soul is responsible for the presence of these artists in the Algarve. Recognized for their management of artists from all around the world, event and concert production, Heat & Soul has been involved or responsible for the majority of the noteworthy electronic music events in Portugal.

For more information please contact:

Jennifer Freire

PR & Communications Assistant

Tel.: 282 321 000, Fax: 282 321 001, e-mail: [email protected]

Site: www.montesantoalgarve.com | www.ascascatasvilamoura.com

Buttas.com is a fun social networking website where users interact, compete and discuss the latest celeb news and social topics with others through picture rating facilities, and a celebrity entertainment blog

The title of the site is derived from the word Buttas, which is UK street terminology for Ugly, and is generally used as an insult.

The quirky site is spearheaded by a fictional host MC Gremlin, who is a hilarious, hideously looking wannabe ladies-man and rapper. The buttas protagonist is joined by fellow comic characters; Dahsheeka, Mary Anne Blanc,Maneetah,Kingsley Cash and Mikee Mix. Each character has their own page with a bio. Some of the characters also front an aspect of the site relevant to their personality and characteristics e.g. Mary Anne’s News Watch is actually the celebrity news blog, where celeb gossip and media content is uploaded daily.

The site will initially target young people based in the UK with an interest in urban music culture. Users are able to purchase Buttas branded merchandise including; EBooks and T-shirts through the online shop facilities.

Buttas.com is the brainchild of David Bellgam, a recording artist/songwriter from South London. David claims the concept of the Buttas site was inspired by the Underground Garage hit record (also titled Buttas) he created along side former Streets Singer Leo’The lion’Ihenacho in 2003. The song was also responsible for the creation of MC Gremlin who was voiced By David on the recording.Gremlin’s facial features were actually developed from a caricature of David’s face(he vehemently claims that his facial features were exaggerated and distorted and the use of hideous fake teeth were employed to achieve the legendary buttas-ness)

View the site at: www.buttas.com