The UK’s fastest growing independent celebrity fashion website is coming to Cheltenham on Thursday 29th April in a bid to track down the most stylish locals.

Leading celebrity fashion website www.MyCelebrityFashion.co.uk is soon to hit the streets of Cheltenham to find the most fashionable members of the public, as part of their search to find the most stylish places in the UK.

The team will be based outside House of Fraser on the Promenade at 12 o’clock next Thursday and will be filming the fashion savvy public to find out where they got their outfit and which celebrities inspire their wardrobe.

MyCelebrityFashion.co.uk will be recording vox-pops of the best dressed people in Cheltenham to discover more about their dress sense. The videos will then feature on the website and offer the Cheltenham fashionistas the chance to five minutes of fame.

At 1 o’clock, the team will move to the high street and will be found outside Topshop. This aims to get a collection of different styles and will compare the fashion on the Promenade, where shops such as Karen Millen offer designer wear, to the high street style on offer at stores such as New Look and Next.

After already visiting Gloucester, Cheltenham will be the next stop for the MyCelebrityFashion.co.uk crew, after which they will be hitting the streets of Bristol, Birmingham, Swindon and Bath to gage the style in various locations.

Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said;

“As a website that helps people steal the celebrity fashion of their favourite stars, we were keen to get out on the streets and speak to people about their fashion and to hear about which stars influence people’s dress sense the most.

“We started our journey in Gloucester, but are really excited about hitting the streets of Cheltenham to see just how different the style is there. We want people to come and see us and give us their thoughts on the fashion of today, as it’s great to hear opinions directly from our target audience.”

LINK http://www.mycelebrityfashion.co.uk

ENDS

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site.

New research by one of the UK’s leading experience day websites has found that 54% of 16 year olds only want to be famous when they are older, rather than opting for a more traditional career.

A new study by leading experience day website www.intotheblue.co.uk of 1,032 sixteen year olds has found that more than half of the respondents want to be famous when they are older, instead of branching into other professions. The research came after the site noticed an increase in the number of people searching for and buying the Superstar Singer experience days and Dance Lessons.

When asked ‘what would you like to be when you are older?’ over half said famous, compared to just 9% of the young people who wanted a legal career. 13% wanted a job in the media and 15% said they would like a career in medicine, such as nursing or becoming a GP.

Despite a large proportion of the young people wanting a lifestyle to match the rich and famous, 68% said they wouldn’t know how to go about becoming a celebrity. 21% said they would try to become nationally recognised through a reality TV show such as X Factor or Britain’s Got Talent, which is due to start on ITV soon.

Of the 54% who wanted to be a celebrity in the future, only 19% felt they had enough talent to make them worthy of fame.

Intotheblue.co.uk wanted to look into which celebrities acted as role models to the 54% who said they wanted to be famous. The stars that most respondents aspired to be like were;

1. Kate Moss
2. Wayne Rooney
3. Lady Gaga
4. Nicola T
5. Richard Branson
6. Davina McCall
7. Simon Cowell
8. Paris Hilton
9. Hugh Grant
10. Alex Reid

Rob Holmes, e-commerce and Marketing Manager at Intotheblue.co.uk, said;

“Our Superstar Singer experience days allow people to have some valuable studio time in which they can record their own track and a large increase in the popularity of such days prompted us to look into young people’s attitudes towards fame. We were quite surprised by the percentage of respondents who wanted to be famous rather than have a regular career and more so at some of the role models who came up.

He continued, “The fact that many of the young people don’t know how to go about becoming famous is a bit worrying and, although reality shows are sometimes a doorway to fame, another way is to develop talents through singing and dance lessons such as this. The Superstar Singer experience could be a good way for young people to start out.”

For more information about the Superstar Singer Experience and dance lesson experiences, visit Intotheblue.co.uk.

ENDS

For any more information on www.intotheblue.co.uk contact Charlotte Horsfall of 10 Yetis PR Agency on 01452 348211 or email on [email protected]

Editors Notes:

The website was launched in 1996 as only an Air Activity Gift Voucher site

www.intotheblue.co.uk offers over 600 experiences, including skydiving, tank driving, beauty spa experiences, water sports experiences and many more. This is a simple to use internet based business that prides itself on its customer friendly approach.

New research by the UK’s fastest growing affiliate fashion website has found the top things men hate about women’s fashion trends include UGG boots, Jeggings and tattoos.

In a revealing new study of 1,564 men aged between 18 and 30, www.MyCelebrityFashion.co.uk found that certain things women find fashionable is a turn-off for some men, including too much makeup and tattoos.

Just over half of the men disliked the fashion phenomenon of Jeggings.  Just 21% liked the look, while a third didn’t even know what they were. UGG boots were the most hated item of clothing with 57% of men saying so. A third said they liked them, making Uggs the most well known on the list. 38% of men disliked the Harem style trousers and leg warmers were hated by 30%.

It was not only style, but colour that proved to make a massive impact on men. A massive 73% hated the recent trend in neon fashions; this was closely followed by pink. Darker colours were considered much more popular with 3 in 5 men saying they found dark coloured clothing sexy.

44% of men didn’t like the idea of tattoos on women, the main reason for this being poor designs whilst 1 in 5 thought they looked tacky. One third of the men liked tattoos and 23% said they didn’t mind them.

The subject of makeup provided a mix of answers, 68% of men said they disliked too much slap, however 20% of these said some make up was better than none at all.

Alexandra Burke, Alexa Chung and Cheryl Cole were deemed the most stylish women in showbiz, claiming 83% of all answers. From the men, Rhianna failed to score many points and 3 in 5 men labelled her the worst dressed celebrity of 2009.

In contrast, when questioned on which female fashion trends they liked the most, the top answer with 37% was the maxi-dress. The one shoulder dress was second with 25%, and other contenders included A-Line skirts and skinny jeans.

However when asked what styles that men hated on other men, skinny jeans were rated top hated taking 57% of the answers.

Speaking about these latest findings, Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said;

“It’s really interesting to see that some of last year’s fashions have been so unappealing, particularly when they have sold so successfully. It’s a fascinating look at how men and women think so differently.”

He continued;

“Even though this is what the men think, I doubt it will change what women like and how they dress. It’s all a matter of personal opinion and feeling comfortable in your own skin.”

LINK http://www.mycelebrityfashion.co.uk

END

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Q:  What is the difference between Jeggings and Treggings?

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site