Are you among those who are losing money because of improper landing page design or optimization process? You need not to worry any longer, as with the help of landing page optimization you can improve your profits by almost double folds. Some of the necessary skills to improve your landing page designs are as follows:

* Identify important sections of a page and define the actual economic value
* Segment visitors into groups, based on certain business criteria
* Check the key conversion tasks
* Understand the importance and limitations of the optimization approach
* Design and develop action plan

According to the modern Internet marketer’s approach, landing page optimization is the process of optimizing the appearance of a page with the help of worthy content and persuasive desing. The purpose of landing page optimization (LPO) is to persuade visitors to become customers or, depending on the purpose of the website, to make the leads give the contact details. With a proper optimization plan, a website can gets better, day by day.

Optimizing a way site from the conversion point of view should be a continuous process, aimed at making improvements on a continuous basis. You test, find a winner, then test again and again. It’s called the Kaizen method. The Japanese word “kaizen” means simply “improvement,” with no inherent meaning of either “continuous” or “Japanese philosophy”; the word refers to any improvement, one-time or continuous, large or small, in the same sense as the mundane English word “improvement

The landing page optimization process consists of 3 stages namely: Analysis, Concept and Testing.

Analysis Stage – Understand Business Objectives

The focus on this stage is to understand the business objectives and the website visitors by following various comprehensive questionnaires based on landing page objectives, target market and other relevant information. In short, it provides insights on how visitors reached your website and how they interacted with it. A web analytics tool is installed and configured to analyze the performance of the existing landing pages and identify user patterns.

Concept Stage – Design of Landing Page

In this stage, main focus is to create or design the most persuasive and compelling landing page. The analytics data used to analyze the performance of your existing landing pages, visitors’ behavior and other useful data will guide the designer, the test owner and the copywriter (in most cases you will be all three). A persuasive landing page design is made on the basis of data that has been gathered from the web analytics tool.

3. Testing Stage – Conversion Rate Lift

With the help of Google’s testing analysis tool (Google Website Optimizer), a proper optimization test is carried out. For low traffic landing pages, A/B tests (i.e. two completely redesigned pages) is the safest approach and for medium and high traffic websites some can run either A/B tests or multivariate tests (i.e. multiple variations of page elements).

Sometime is a good idea to star with the help of a consultant, then carry on test on your own. Landing page optimization service by the experts help the clients to overcome the problems of high costs, lack of expertise and wasted time.

Robert Smith is author of Roigeeks.For more information about landing page optimization services, landing page design please visit http://www.roigeeks.com

Importantly, outbound marketing is considered as less effective for promoting the website in the search engine. To attract the people across the world, e-commerce websites are looking forward for new inbound marketing techniques. Therein, landing page optimization or LPO is gaining popularity over other inbound techniques. It gives the first impression when potential customers or respondents click on advertisements, links, emails, affiliate promotions and banners. Furthermore, provides a logical extension to the page content and appearance that makes the page look attractive to the target audiences.

To define landing page, it can be said that it is any page on a particular website, where traffic is sent to enhance certain action or result from outside source such as a Pay per Click or PPC or SEO. The landing page optimization is considered as the best option for optimizing the large website as it covers products on various many topics i.e. small and big. Importantly, a single home page cannot be promoted for increasing the traffic for every topic or sign ups. A customer can consider several steps to ensure maximum optimization of landing page such as implanting tracking measures, using of appropriate copy and design for website and constructing user friendly navigation.

The business can improve their landing pages without spending a large sum of money. This is can be easily achieved by following ways:

* Eliminate a guess work in landing page designing
* Improve a new visitor engagement
* Provide better customer experience

For optimizing the page, the customer uses experimentation-based landing page optimization that is achieved by A/B testing, multivariate LPO, and total-experience testing. A/B testing is inexpensive as existing resources and tools are used. In comparison with other methodology, it is simpler because no complex statistical analysis is essential. In contrast, multivariate LPO is helpful in providing a reliable and scientifically-based approach for understanding potential customers’ preferences. Moreover, this methodology is an easy-to-use approach where IT involvement is not required.

Lastly, the landing page optimization is the process by which given web page is tailored to achieve a specific goal that is not only limited to the sale of a product, lead, or a newsletter sign up.

You can contact ROIgeeks thru their website http://www.roigeeks.com or visit them at the following address:

ROIgeeks.com

202B 8433 130th street

Surrey BC V3W 8J9

Email: [email protected]

Ph. #: 778-218-2664

ROIgeeks is a Vancouver based company specializing in landing page optimization and design services. Recently, the company launched their website, www.roigeeks.com, with the objective of helping businesses of all sizes to improve their website conversion rate and generate better ROI (return on investment). “Our team knows these are difficult times for every company that is trying to sell their services or products online. The economic recession and the increase in online advertising costs are pushing business owners to pay more attention to every dollar they spend. We want to help businesses derive higher returns from their marketing campaigns without having to spend significant amount of money”, said Traian Neacsu, the co-founder of the ROIgeeks.

The company is currently offering landing page optimization services backed by their Money Back Guarantee: if they are not able to achieve at least a 10% increase in their clients’ conversion rate, they will return the money charged for the service back to the clients.

ROIgeeks helps businesses increase their website conversion rate by eliminating the guess work out of landing page design by implementing A/B and/or Multivariate tests to determine the best performing layout and content. ROIgeeks’ team has more than 13 years of experience with website design, usability, Internet marketing, and web analytics. The company has successfully increased the conversion rates for various clients in different industries, ranging from online sales, newsletter sign-up, product download, etc.

You can contact ROIgeeks thru their website http://www.roigeeks.com or visit them at the following address:

ROIgeeks.com

202B 8433 130th street

Surrey BC V3W 8J9

Email: [email protected]

Ph. #: 778-218-2664