New Delhi, April 9, 2009: Digilogue Communications (www.digilogues.com) has launched India’s first comprehensive, integrated digital brand publishing and communications service. Digilogue services comprise Digital Content Publishing Services, Social Media Marketing, Online Public Relations, Digital CRM, Online Video Broadcasting Services, Mobile Marketing & Outreach, Online Brand Building, Search Marketing and Corporate Internet services. Digilogue uniquely brings together brand communications, creative content and technology providers through alliances and partnerships that would provide clients the strategy, creative content and technology solutions at one service location.
Digilogue Communications is promoted by media and communications professional, Supriyo Gupta. The digital services foray is being funded by e-infochips and Indian Angel’s Network’s Rajan Anandan and Puneet Vatsayan. The Client Digital Publishing and Brand Management Services market is the fastest growing marketing communications sphere.
Says Managing Director Supriyo Gupta, “The issue in brand communications is no longer about how many people see you but how many talk to you. The Digital Spaces on the web and mobile present companies the opportunity for direct conversations with clients, customers and stakeholders without third party inter-mediation or interpretation. Second, people gather directly around the content of the brand. Most importantly, in the years ahead, companies and brands will measure customer engagement by the audiences they gather directly, the manner in which they respond directly to the community and the extent to which they are able to directly arm their customers with first hand information.”
The world’s top 27 digital media firms increased their earnings to $74 billion in 2008, up 20 percent over 2007 totals of $61.5 billion, according to market intelligence firm Strategy Analytics. India is witnessing higher digital engagement than the global average across all web platforms. According to a recent survey, India has a much percentage of netizens blogging, video casting, podcasting and subscribing to RSS feeds, compared to the global average. Social networking in India has increased 51% in last year.
According to a DoT, Nasscom and Telescope survey, Over 78% of the Internet Users are in the age group 18 – 39 years. The capital cities (New Delhi and other state capital) accounts for 79% of Internet Connections of the country. More than 86% of top Corporate Houses have endorsed internet and E-Commerce is an integral part of their corporate strategic framework.
Digilogue Communications is being staffed over the next year with over a hundred software developers, web designers, graphic artists, brand specialists, business strategists, content writers to provide clients the power of a digital media house. Digilogue has also tied up with companies engaged in development of mobile applications, blue tooth, animation, content sourcing and video and audio content.
ABOUT DIGILOGUE COMMUNICATIONS
Digital Dialogues is a Universal Digital Content Publishing & Broadcasting service.
SUPRIYO GUPTA is a leading communications consultant with over a decade of experience in journalism and over a dozen years of public relations consulting to India’s leading companies and a host of Fortune 500 firms. Over the past decade, he has built two leading public relations firm, including Torque Communications.
E-INFOCHIPS is led by Pratul Shroff who brings his formidable definition, vision and architecture skills to each project. E-Infochips is an IP driven Spec-to-Silicon-to-System solutions company, all under the one roof. eInfochips’ Headquarters are Ahmedabad, India while the USA headquarters are at Sunnyvale, CA . He has worked for 9 years at Intel and Daisy Systems. At Intel, he was one of the designers of the 80186 chip, fountainhead of the PC era.
INDIAN ANGEL NETWORK is India’s first & largest Angel network with successful entrepreneurs and high profile CEOs interested in investing in early stage businesses across India, which have potential to create disproportionate value.
PUNEET VATSAYAN is a serial entrepreneur, international business executive, and mentor. Prior to founding Mobera Systems, Puneet co-founded a venture-backed company in Silicon Valley.
RAJAN ANANDAN is an active angel investor in the US and in India. Rajan focuses on early stage investments in education, clean technology, internet, software and healthcare. Rajan, who is investing in his personal capacity, is currently the Managing Director of Microsoft India. Prior to joining Microsoft Rajan was the Vice President and Country General Manager of Dell in India. Prior to joining Dell, Rajan was a Partner with McKinsey & Company in Chicago.
