According to the Small Business Administration, over 50% of all businesses fail within the first five years. Some of the most common reasons why most businesses fail are: not knowing how to market themselves, and not knowing how to make maximum money out of the customers they do have.

Craig Garber, from kingofcopy.com, has devised a little-known yet very practical marketing system, that lets you avoid these common and costly mistakes. The strategies that make up his system are revealed inside his new book, “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use.” In clear and no-nonsense language, the book reveals:

• How to stop exchanging time for money – No matter how much you charge, trading time for money means your income will always be limited. Garber shows you how to leverage your time by using simple marketing systems that do all the selling for you. Numerous examples also show you how to create additional streams of income from your current business, all at very high profit margins.

• How to make maximum money with minimum customers – “Most business-owners spend way too much time chasing down new customers. They neglect the ‘acres of diamonds’ they already have in their own back yard,” says Garber, a publisher and lead generation marketing specialist. He shows you, step-by-step, exactly how he made $578,463.44 in one year, with a very small list of customers and without spending even one thin dime on advertising — and all at 90% profit.

• How to use the Internet to make money – There is so much hype out there on this subject, and the allure of easy money is very compelling. But Garber says, “Making money online isn’t easy, not by a long-shot. However, once you know the right way to use e-mail to communicate with your customers and members of your list, it immediately positions you head and shoulders above your competition. It also lets you charge top-dollar and sell much more.” Garber gives you dozens of examples of the kinds of e-mails that work most effectively, along with strategies that make your website more of a money-magnet for your particular business, inside his new manual.

Unfortunately, people learn the hard way the old adage ‘Do what you like and the money will come,’ simply isn’t true when it comes to running a business. Plenty of enthusiastic entrepreneurs fail because they don’t have the basic marketing skills needed, to attract a steady stream of pre-qualified clients. And, they have no idea how to get their existing customers to buy from them, over and over.

Garber says, “Look, starting and running a business isn’t easy. Especially in today’s climate where even well established companies are feeling the pinch. But when you know precisely how to leverage your time and your business relationships, even a small handful of customers and clients will most definitely support you in a very nice lifestyle.” The information and examples inside Garber’s new book are presented in a very simple and straightforward manner, and they are easy to apply to any kind of business, regardless of where you’re located, and whether you’re doing business online or offline. Thousands of entrepreneurs have already made money using them.

Garber’s Free Special Report called “What Every Entrepreneur MUST Know About Making Money: The 3 Most Costly And Critical Marketing Mistakes Business-Owners Make” is now available at kingofcopy.com/whatyoumustknow.

For immediate release

Author, copywriter, and business lead generation consultant Craig Garber, from MaxMoneySecrets.com, says “Conventional wisdom tells you ‘The money’s in your list.’ But this is simply NOT true. Most entrepreneurs, even those with small lists, are leaving so much money on the table, it’s not even funny — especially nowadays. They have no idea of the untapped potential in their list, if they only knew how to work it right.”

And Garber should know. He’s the author of “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use.” His book reveals how he made almost $600,000 with a small online list of less than 5,000 names, without spending any money on advertising. Here are three of the most critical and costly mistakes entrepreneurs make, which Garber says, prevents them from maximizing their income:

• Too much content – While ‘content is king,’ as every entry-level marketer knows, many people are actually providing too much of it. “Believe it or not, people may come to you for specific information, but they’ll stay with you because of your ability to entertain them. People can only take ‘so much’ information about marketing, puppies, magic tricks or whatever. If you’re not constantly putting a smile across their face and making them think about things above and beyond your core topic, they’re going to unsubscribe pretty quickly, no matter how much good content you offer,” Garber notes.
• Quality over quantity – Most people are obsessed about the size of their list, when they should be far more concerned about the quality of their leads. “You’ll make a lot more money and spend your time a lot more wisely if you’re pre-qualifying your leads and speaking to the right people in the first place.” Time is the most valuable asset you have, and nothing wastes it more than spending it with tire-kickers. “Focus on creating some kind of a funnel that makes your leads self-qualify, right from the very beginning. Otherwise, you wind up with cheapskates who are looking for ‘good deals,’ at your expense. Don’t convince people to buy, instead, attract those who already want to buy.”
• Frequency of contact – Believe it or not, Garber e-mails his list every single day, and has a very low percentage of unsubscribes. “There are only two things that determine the quality of any relationship you have. Those two things are, the intensity of your interactions, and the frequency of them. And your relationship with your list is no different.” says Garber. “If you want to create and maintain meaningful relationships with your prospects, and rapidly convert them into paying customers, then speak to them often, and make sure you’re saying something worthwhile. If you do this, they’ll be thrilled to hear from you, and they’ll buy from you.”

In Garber’s book he reveals how to overcome each of these three mistakes, by showing you how to entertain your list, 5 different ways to “pre-qualify” your prospects ahead of time, and 8 reasons why people unsubscribe from your list. “Having a big list is like owning a big company. Unless you know how to manage it and get the most out of it, you wind up missing loads of opportunities and eventually it winds up giving you far more headaches than it’s worth.”
For more information on Garber’s book, go to MaxMoneySecrets.com