Children bring out the strongest emotions in parents. Whether it’s the need to protect and nurture or to take joy in their achievements and accomplishments, we as parents, want to do the best by them.

Sometimes they become pawns in the petty battles of their parents.

One such battle is played out in our courts daily, and involves the fundamental question, “Who are the biological parents of this child”. There is generally little doubt on who the mother is, but the identity of the father is often challenged. If you ever find yourself in a situation where you need to confirm the biological parents of a child, science can help you find out with accuracy at 99.9999%.

DNA based paternity testing often shortened simply to paternity test, is a scientific technique accepted by the courts in order to confirm the biological parents of a child. The reasons for needing to do this range from custody questions, to the payment of child-support. When you really need to know, without a shadow of a doubt, there is only one reliable way, and that’s to obtain a DNA test.

What should you consider before embarking on a Paternity test?

1. Can you emotionally deal with the results?
2. Do you need to take the test results to court?
3. What actions do you need to take following the release of the results?
4. Are you working with an accredited, reliable company?

Don’t commission a DNA test until you’ve been through and answered the four simple questions above. Once you’re emotionally ready to embark on this path, you need to be clear the use to which the results will be put. If you need a result that is ‘court worthy’ there are additional costs involved, which will provide the continuity of the chain of evidence required by the courts. If however you only need a result for your own ‘peace of mind’ you can get the same level of accuracy, without incurring the additional costs.

When you have answered the first three questions and are seeking a solution to the 4^th question, you may want to consider the multi-national DNA paternity testing company EasyDNA. They have offices in over 15 countries and have processed over 250,000 tests worldwide. With huge experience and accredited testing facilities, you’re samples will be in safe-hands, and your results will be easy to understand and most importantly, accurate. If results are required for court proceedings, that’s not a problem; a slightly modified procedure is required to obtain the samples.

Whatever you decide to do, please don’t underestimate the emotional impact of finding out a child that you’ve cared and nurtured for is not yours. Be prepared; think through how you might react before you do the DNA testing.

easyDNA, a leading provider of DNA testing services, has reported a significant
increase in orders from Africa, and as a result has decided to continue its expansion within the continent.

SYDNEY, AUSTRALIA 01/09/2009 – easyDNA, the prominent DNA testing company, has reported experiencing increasing numbers of orders from various parts of Africa, thus providing justification for their recent expansion into the Congo and Nigeria.

The firm already had an administrative office located in South Africa, and the decision to expand further into the continent was made after receiving a rapid rise in inquiries from other parts of Africa. Such inquiries ranged from the popular paternity DNA testing to advanced Forensic DNA testing, and many of the latter involved inquiries involving local authorities.

After operating from its initial African office in South Africa, the firm has opened administrative offices in Kenya, Nigeria, Congo, Botswana and Tanzania, and easyDNA now has plans to open more offices elsewhere in Africa within the next year or so, and so expand even further into the continent.

Said the company’s Sales and Marketing Director Andrew Alexander, “Up until fairly recently, clients all over Africa had to be serviced from our administrative office in Johannesburg, but because of an upsurge in inquiries we decided to add Congo and Nigeria to that.”

easyDNA now have 6 African offices and intend to increase that “. . . currently discussing opening more offices across Africa to offer the continent the same level of service currently provided to most other areas of the world.”

easyDNA offers DNA testing to the highest accuracy, including DNA Forensic Testing, DNA Relationship Testing and DNA Paternity Testing offered from sixteen administrative offices around the world. Our results are highly accurate, reliable and completely confidential and our laboratories have been accredited to the standards of ISO 17025 and AABB. Our equipment is of the highest quality and accuracy offering genetic identification to a standard expected by the accreditation bodies.

My DNA Fragrance™ introduces First Exclusive and Revolutionary Fragrance Formulation Process using DNA blueprints to create Personalized Perfume
Beverly Hills, CA DNA identity test are becoming the new norm in determining exclusivity and many manufacturers are using it to authenticate everything from art and cosmetics to wine, making DNA testing a more and more common practice in the creation of exclusive authentic products. So why not fragrance?”

For consumers desiring exclusive personalized products, My DNA Fragrance™ introduces the first one-of-a-kind revolutionary fragrance that is uniquely formulated using each customer’s DNA profile as the blueprint to create a biologically seductive liquid treasure that caresses the secret desires of the mind. Unlike the 30,000 mass produced and celebrity endorsed fragrances on the market today, the fragrance offers you the opportunity to leave a memory of you in every room.

While US sales lag slightly behind the products phenomenal international success the Company is ahead of the wave in DNA based product launches introduced in the US and stands to gain quickly from its revolutionary DNA fragrance formulation process as it has no fragrance competitors.

When asked what he sees as the biggest challenge in bringing DNA based products to the US market; Zack Gaskin, President of GFI Laboratory stated, “One of the biggest challenges is giving consumers the confidence that their private information will remain private and that no further testing will be performed without their approval.”

Still it is interesting to note that we are literally leaving our DNA everywhere we go, whether it is in the gym, a restaurant, a public restroom, the subway, etc… We leave it in the form of sweat, tears, saliva, hair or dead skin cells leaving a trail of DNA that can be traced right back to us everyday. So why the fear?

US consumers are bombarded daily with entertainment keen on using DNA based forensics to capture criminals or fantasies about DNA cloning on television making them more cautious about waving a DNA swab freely for testing even though generally more and more consumers are participating in DNA based studies and purchasing DNA tests for paternity, genealogy, and forensics every day. International consumers have fewer reservations when submitting their DNA for testing than Americans as DNA testing has been embraced as a norm for individual identity purposes abroad and even the bus drivers in the UK carry DNA collection kits as part of their routine requirement.

Per Gaskin, “DNA holds a colossal amount of information, most of which scientists have yet to learn how to read, but getting all the information that your genetic code holds is not an easy task and much more expensive to produce than the price one pays for testing. DNA tests have to be focused on the genetic markers that have been determined to provide specific information. In the past 5-10 years, DNA testing has become a common household phrase and the blueprint of life is trusted by millions of people each year to help solve issues and provide information about ourselves that was not possible in the past.

My DNA Fragrance™ has tapped into a process that combines the fields of genomics and chemistry to produce a fragrance that is specific to your genetic code. We all have a unique set of building blocks that make up our genetic code. The pattern of the building blocks determines many things about how our bodies will function and react. In the field of personalized medicine, researchers around the globe are trying to determine from your DNA how you will react to medications and your susceptibility to disease based on your genetic code. The goal being that in the future you will go to your doctor and have a DNA screening that will provide you with specific information about you that will, in turn, provide a specific treatment that is best for you. My DNA Fragrance™ has unlocked the potential of our DNA and allowed us a premier to the future of a personalized lifestyle.”