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There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves. So, this article will be helpful in sharing valuable secret with you all.

To reverse engineer the landing page algorithm of Microsoft Ad Center results are applied to Yahoo! Search Marketing and Google Adwords with their own tool namely “Ad Intelligence add-on for Excel”.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to advertise on their ad network, as many as possible, so MSN will make more $$$. But the tool has also a secret use: reverse engineer and improve your landing pages and help you optimize them for search engines.

Keep in mind that you need to have an Ad Center account in order to use this tool. If you don’t have one, go and create one. Then, install the add-on and start your Excel. If this a new install you will be asked to provide the username and the password of your account.

The new table is telling you that in the provided URL, there is a 0.8536 confidence (or 85% relevancy) that the content on that page (URL) is highly related to the keyword search engine optimization service. The maximum confidence is 1.00 (thou I never saw this in real life). The higher the confidence number is, the more the content is relating to that specific keyword and the lower the minimum CPC will be.

To reverse engineer the confidence factors, all you have to do is to test the page against various SEO factors, like the title tag, h1, h2, body keywords density, etc. Change one element at time, and rerun the Keyword Extraction.

Remember to always keep the original file unaltered and test your ideas on copies. It is suggested that once you identified a winning combination (confidence higher than 0.9) move it to a specific directory for your MSN Ad Center and point your ads to the new page. Eventually, you may want to test the page performance in search engines (rankings) and see the results.

Let’s say you want to see how changing the title tag is affecting the confidence. So, change the title tag from “Vancouver SEO Services | Search Engine Optimization Services Vancouver” to “Search Engine Optimization Services”.

Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc vancouver services, Seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? While designing a new website or a new web page for a multivariate test, proper homework has to be done regarding a nice collection of buttons which are primarily used during the checkout process of e-commerce websites.

Intriguing is not the design of the buttons it self, but the relationship between the buttons on each website. Does the view cart has a strong presence on the pages or it’s obscured by other designs elements and distractions? Or, does add to cart attracts more clicks than a Buy Now button?

Is there any scent trail among these three buttons? Is it the same term used on the view shopping cart button and on add to cart button? (i.e. the word Cart used on both View Cart and Add to Cart buttons).

There is a scent. The word used on the “View” button is used again on the “Add” button on 92 out of more than 100 websites we’ve looked at. On the other hand there is no obvious color consistency for the “Add” and “Checkout” button. 58/102 will not keep the same color for the aforementioned buttons, while the rest, 46 will do. This behavior was expected, for several reasons: different emphasis on different elements, business rules and look and feel issues.

Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer affordable web analytics services to companies of all sizes, from start-ups to corporations.Please contact us at http://www.pitstopmedia.com if you need assistance.