UK market research agency DJS Research Ltd has recently completed another wave of research for the Jeanette Crizzle Trust, which is due to be presented to Number 10 Downing Street in September 2009.

For the last two years DJS Research has been evaluating a Government education programme called “Give and Let Live”.

An initial national survey was conducted by DJS Research in 2007, with the general public to ascertain awareness levels of blood, organ, bone marrow and tissue donation. The survey was considered when the House of Lords made their decision that there was not a convincing case to support the introduction of presumed consent i.e. the Governments plan to make everyone a potential organ donor unless they actively ‘opt-out’.

The education programme was then launched in September 2007 and is aimed at increasing awareness of bone marrow, blood and organ donation amongst 14-16 year old pupils. It is being offered to state and independent secondary schools across the UK and is recommended for use within PSHE, Citizenship, Science and ICT. The resource itself comprises a teacher’s pack and a website, and includes lesson plans, activity sheets, real life stories, debating topics, games, films and other activities.

The 2008 research consisted of a series of telephone interviews with teachers responsible for PSHE. Close to a quarter (23%) of teachers were aware of the Give And Let Live resource but the majority were not (77%). When asked about the likelihood of using Give And Let Live in the future, the vast majority of schools (76%) said that they are likely to use it. The full findings complied by DJS Research were hand delivered to No 10 Downing Street by Kettering MP Philip Hollobone.

Further information and the latest wave of research findings will be made publicly available on: http://www.djsresearch.com during September 2009, after submission of the report to Government.

About DJS Research Ltd

DJS Research Ltd is a UK full service market research agency. The company conducts both qualitative and quantitative research projects within both the consumer and B2B markets.

The agency is led by five senior Research Directors who carry out all elements of the research process from start to finish – project design, implementation, management, analysis and reporting. Research services are broad ranging and include face to face interviewing, online research, desk research, questionnaire or topic guide design, depth interviews, group discussions and telephone interviews.