Cairo, Egypt – January 20, 2010 – In 2009, Egypt Yellow Pages Ltd, the Local Search Company, achieved a number significant milestones. The company surpassed the 100,000-mark for the number of listings featured on Yellow.com.eg in mid-2009. However, arguably, the greater achievement was the addition of some 25,000 listings to Yellow.com.eg in the second half of 2009, raising the total to 125,000-plus listings accessible by Yellow.com.eg users by the end of year.

Of the current 125,000-plus listings, approximately 60%, or 75,000, are geocoded, meaning the listings include accurate maps of the related business location. The geocoding process is performed internally by the Egypt Yellow Pages Ltd Local Search Team.

“We remain the most trusted data provider and local search in Egypt,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. He added, “The team, through a program of continual improvements in internal operations and the methodologies we employ, envisions 2010 to be another year of great success.”

Egypt Yellow Pages Ltd achieved this breakthrough by expanding its Local Search Team to more than 40 professionals, who perform data compilation, verification, review, and geocoding on daily basis to ensure the accuracy and raise the quantity of data offered on Yellow.com.eg.

Unlike Egypt Yellow Pages Ltd‘s print directories, which are published once a year, the impact of data updates to Yellow.com.eg are seen on a daily basis, and reflected across the company’s various electronic platforms – web, mobile, and iPhone.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – January 3, 2010 – Egypt Yellow Pages Ltd, the Local Search Company, has enhanced its search engine, yet again offering Yellow.com.eg users a more rewarding online experience and allowing them to more easily locate businesses.

Yellow.com.eg now features a WHAT box, which clearly defines “what are you looking for,” along with a WHERE box, which clearly defines “in what area.” Areas are grouped together, meaning by region, city, area, and district.

“Why the enhancement?,” posed Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “Because the user already knows what they are looking for and how far they are willing to go to get it. For example, if I’m in Zamalek looking for an Italian restaurant, clearly I would like that restaurant to be as close as possible, preferably in Zamalek. However, if I’m looking for a car, I will gladly go anywhere across Cairo to buy it.”

As well, the WHERE box is now preemptive, meaning it recommends areas as you type. This enhancement makes it easier for the user and also often eliminates misspellings of Arabic area names when typed in English. Considering the demographics of the Yellow.com.eg user base and the difficulties with transliterating Arabic into English, this new refinement is particularly important. For example, Yellow.com.eg uses “Mohandeseen,” one of commonly accepted English transliterations of this Arabic place name. The many common misspellings – Mohendeseen, Mohandesin, and Mohandesine – are now avoided.

The new refinements to browsing by category on Yellow.com.eg will go live on January 4, 2009.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellow.com.eg/

Contact: Lars Mourey

+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – December 15, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, announced today the launch of its new service for booking event tickets on Yellow.com.eg. This new service is the result of the recent Egypt Yellow Pages Ltd strategic partnership with Ticket Marche.

Currently featured are the full December schedule of events at the El Sawy Culture Wheel, including their New Year’s Eve Celebration and Dinner with live Arabic music by Nassir Shamma and a night of Christmas Carols by Osiris Singers on December 28. Also available for booking is “Seduction Night II,” a live house/dance music event, featuring Andy Moor, Marco V, and the Gabriel Bros at the City Stars City Centre.

“Our goal is to make Yellow.com.eg a ‘one-stop shop,’ providing users the ability to book events, reserve hotel stays, map the location of restaurants, shops, and businesses … when combined with our full slate of services, online event-booking gives users a first of a kind experience in Egypt.” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd, the Local Search Company.

Egypt Yellow Pages Ltd has made the process of booking an event ticket online as easy as possible. Simply click on Book an Event Now under the “Really Cool Stuff” menu to find the full listing of available events in Cairo. Alternatively, you can book events by searching keywords like concert, party, or New Year’s Eve party, and the same event listing by clicking on Ticket Marche.

After you select your event, you’ll be prompted for your Yellow.com.eg username and password in order to complete the booking and payment process. If you haven’t registered with Yellow.com.eg yet, it’s easy, free, and gives you access to a wealth of services that provide a complete online experience.

Once you’ve booked your ticket, you can pay by credit card and either have the ticket delivered to your doorstep or pick it up at one of a number of Ticket Marche retail outlets located throughout Cairo. Outlets include Crepaway in Nasr City, Cilantro in Maadi and Zamalek, Makani in Heliopolis and Mohandeseen, and Link DSL at the Heliopolis Club and at the Gezira Club in Zamalek.

Soon Yellow.com.eg users will also be able to book tickets to the Cairo Opera House, movie theaters, and football matches, among others.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Cairo, Egypt – November 1, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, has re-branded its electronic products, changing to Yellow.com.eg from YellowPages.com.eg, a move in line with what many other Yellow Pages publishers have done or are in the process of doing worldwide.

All television, magazine, newspaper, and billboard ads will bear the new Egypt Yellow Pages Ltd logo (to the right), as will the search company’s brochures, vehicles, business cards, and signs. However, its printed products will continue being branded as Yellow Pages.

“It’s time for change,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “Clearly, our future lies in electronic products in which the word ‘pages’ has little relevance conceptually. Pages are made of paper, and paper is printed by printers … hardly the words or processes that conjure up images of the fresh, new, exciting, dynamic direction of our business.”

A significant portion of the Egypt Yellow Pages Ltd user base is quickly shifting to electronic internet and mobile products, and the change fits the new, dynamic applications that the company is integrating into its electronic products. While print editions continue to be Egypt Yellow Pages Ltd’s biggest revenue generators, its electronic products are growing faster year-over-year than its print products, and will surpass print revenues in the near term. This pattern is well in line with an ever-growing worldwide trend of local search users turning to electronic directive mediums for accurate and up-to-date business listing information.

The Egypt Yellow Pages Ltd print products will continue to develop and progress as long as there is a market for them.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 350 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellow.com.eg/

Contact: Lars Mourey

+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – October 27, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, teamed up with yet another top online player, when it recently announced its partnership with CC (ccegy.com), Egypt’s largest automotive information network.

ccegy.com specializes in providing data on cars in Egypt. It offers comprehensive information on new cars, with all specs and price ranges, as well as on used cars, with all the related details needed to make an educated purchase.

“Why the partnership?,” poses Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “The word car(s) is entered over 40,000 times per year on Yellow.com.eg and Mobile Yellow Pages, and therefore, the traffic warrants availing the richest possible content available for the car buyer consulting our electronic products.”

Navigating between the two sites is simple. Once a Yellow.com.eg or Mobile Yellow Pages user has narrowed their search to a specific brand, such as Toyota, they can then click on models to view all of the models that Toyota sells in Egypt. The user then simply clicks on the model, Prado for example, to find out everything about that particular model directly from www.ccegy.com. Since the initial click on models opened a new window, the user needs only to close the window to continue their Yellow.com.eg or Mobile Yellow Pages browsing session.

Users of ccegy.com will also be able to access Yellow.com.eg and Mobile Yellow Pages through a search brick situated at the bottom of some of its pages. As well, Egypt Yellow Pages Ltd will be cooperating in CC’s soon-to-be-revamped services section.

Teaming up with ccegy.com is just the latest move in a wider Egypt Yellow Pages Ltd strategy through which partnerships with other key online players substantially enrich the experience of the Egypt Yellow Pages Ltd user base. In order to deepen the impact of the partnership between Egypt Yellow Pages Ltd and ccegy.com and ensure that users throughout Egypt are informed, Egypt Yellow Pages Ltd is planning to host an event for reporters specialized in the automotive industry to introduce them to this new service and demonstrate how effective it is.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, in addition to delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellowpages.com.eg

Contact: Lars Mourey

+20122196954

www.yellowpages.com.eg