Interlinking your web site pages plays an important role from the SEO point of view. Proper linkage of web pages helps search engines understand the “meaning” of the linked pages as well as the whole website theme. Therefore, this SEO technique should be used to assure that it receives desired attention from the various search engines such as Google, MSN and Yahoo. Many webmasters, site owners and SEO professional spend a lot of time in optimizing the internal linking structure.

To optimize a website, webmasters use both on-page and off-page tactics. The factors that are considered in on page optimization are heading tags, title, keyword density, alt tags, meta tags, etc. On the other hand, the off-page factors for optimizing a web page are based on the number and the quality of inbound links from other websites. Apart from the home-page interlinking, the webmasters should spend some time in optimizing the inner web pages as well, like category or subcategory pages. For e-commerce web sites, on the product page you can display links to similar products. There should be a balance between what search engines will consider similar and what visitors will. For example, the anchor text “red iPhones” is similar for both users and search engines bots an the product page of your White iPhone, but the anchor “rechargeable batteries” may not be a good choice for both types of visitors.

There are many techniques to interlink the web pages. Some of the most used are:

* Image or Navigation links – The ALT attribute of the image tag provides web page interlinking through images. This link is considered to be equivalent to anchor or text links. The image or navigation link is used to create the right keyword density by using appropriate text links.

* Breadcrumb links – The breadcrumb links appears on the top of web-page. Under this technique, the visitor first clicks on the main category then on the sub-category and lastly on the link. With the help of this technique, you can put sub-category under a main category. This link provides keywords as headings for each main category and sub-category.

* Individual links –This type of link is very important in terms of interlinking as they are directly linked with the web-pages. Therefore, each web page is linked to other with the help of navigation menus. For instance, “about us”, “contact us” page links are provided on the home page of different websites.

* Subject area link – This link is helpful in the content websites that have information on varied subjects. The subject names can be used as anchor text as it increases link-based SEO relevance.

* Related categories/products/article– useful for e-commerce websites or newspaper websites.

Lastly, interlinking web page helps search engine spiders to navigate on the website and evaluate it in a realistic manner on the basis of keywords and phrases that are used as anchor texts. This improves the page rank of individual web page and decides the overall ranking of the website.

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In the web accessibility, images need an alternative text – called the alt tag – assigned to them. This is because search engines cannot read images, but they can read the “alt” tag that is assigned to them. Internet browsers like Internet Explorer will display the alt tag when the cursor moves over the image.

The alt tag provides a textual description for images, for both humans and search engine spiders. Using the alt tag in conjunction with your keywords will improve your website’s usability and will also help with the rankings in the search engines. Search engine optimizers should not forget to use the alt attribute, if they are trying to optimise the websites for the search engines. The HTML code used to create the alt tag is:
img src=”image.gif” alt=”short description of image is written here”
The image tag allows to display information about images, no matter the format of the image:as .gif, .jpg, .png and more. The alt tag is intended to provide alternative information about an element and is generally required for image and image maps.

Some guidelines before using the alt tag are:

•    if the image contains important information then one must use alt tag to describe the image

•    alt tag should be used when the image is serving as a hyperlink to a particular page

Benefits of alt tag:

•    increases your page keyword density score
•    it improves relevancy for targeted keywords
•    images will be optimized for Google’s or Yahoo’s image search, only if the keywords are placed inside alt tags.
•    helpful for defining images along with local content in the search engine itself.

Importantly, if you want your website to be ranked higher for the targeted keywords use the alt tag, as it will make sure that important sections – images – of your pages are not missed out. Search engine crawlers also use alt tags to decode image description i.e. what an image is or what it is representing. For more information about Internet Marketing Company Vancouver, Vancouver internet search engine optimization visit http://www.pitstopmedia.com/