Consumers look at more mobile handsets than houses before making a purchase
June 10th, 2010After conducting a poll of just over 2,000 people, the UK’s leading mobile phone comparison website has found that, on average, consumers look at more mobile phones and deals than they do cars or houses, prior to making a purchase.
A poll commissioned by the UK’s leading mobile phone comparison site has discovered that consumers view more mobile phones and deals than houses and cars before making a purchase.
The study, by www.rightmobilephone.co.uk, of 2,036 people aged 21-35 found that the respondents would look at an average of 5 houses before renting or buying one, whilst when it came to a vehicle, respondents would look at an average of 3 cars before making a purchase.
When it came to mobile phones however, respondents claimed to look at an average of 7 handsets and 9 tariffs before parting with their cash. The aim of the poll by www.rightmobilephone.co.uk was to look into buying habits of Brits and their research before spending habits.
The respondents were asked to give reasons as to why they looked at a certain number of different products before making a purchase and, when it came to mobile phones, 67% felt there was ‘too much choice’ which is what prompted them to looking into their options before committing to a sale.
In terms of properties, with 5 being the number people view on average before renting or buying, 83% felt they only viewed houses they thought they would move into, which limited the number they looked at.
The same could be said for cars, with 71% claiming they knew what vehicle they wanted before the started looking, hence limiting the number they actually looked at.
Neil McHugh, co-founder of rightmobilephone.co.uk, said;
“I’d agree that there is a huge amount of choice out there when it comes to mobile phones and tariffs, but the purpose of our website is to help people pick the right phone for them in a short space of time. With that said, I was still surprised to see that people actually look at more handsets and tariffs than they do houses and cars before buying.”
He continued, “Usually, the more expensive the item, the more time people take over making a decision to buy, but there are obviously a lot of people who are a bit bewildered by the sheer number of handsets and tariffs available, which is causing them to ponder more over their final decision. Hopefully, sites such as rightmobilephone.co.uk can help reduce the amount of time spent searching for a mobile by consumers.”
LINK http://www.rightmobilephone.co.uk
ENDS
For more information, or to arrange interviews with Neil McHugh, please contact Shannon Haigh of 10 Yetis PR Agency on 01452 348211 or email [email protected]
Editors notes
Rightmobilephone.co.uk was launched in November 2007 to help consumers save time and money by providing a trusted comparison platform for customers to purchase from.
The site has become the UK’s most comprehensive and user friendly mobile phone comparison engine, with 600,000+ mobile phone offers combined with user friendly consumer reviews, ratings and video.
Users can review and compare over 800 handsets with images, specifications and video with unique users reviews, opinions and ratings provided by handset owners and compare over 2000 + pay as you go offers and tariffs from all major networks.
