PR Friend Press Releases

Stuttgart, Germany and Manila, Philippines — According to one of InfoCom’s latest studies on the mobile market, the management of software updates for mobile phones not only bring value to the user, providing faster and improved software on its mobile phone, but may reveal as an additional revenue stream for the mobile carrier as well as produce positive effects on brand loyalty. Yet, this also applies to phone vendors, especially those targeting professional consumers (prosumers) and multimedia-oriented users. Especially Apple’s iPhone smartphone has set the benchmark on the marketing of updates.

“Carriers report some conflicts with phone manufacturers, related to the development of software upgrades or as regards the contact to end users”, an InfoCom’s Analyst located in Manila pointed out. InfoCom’s research shows that traditional end-device manufacturers have been reluctant, generally speaking, to promote firmware upgrade, as they prefer investing in the development of new phone models rather then devote resources in the further development of existing ones. But they are now increasingly using updates to get closer to their users.

The market is indeed changing: customers tend to keep their mobile phones longer and therefore, are more willing to run updates in order, for instance, to benefit from the latest innovation. “In Japan, mobile operators are quite advanced as regards software update management and use it effectively to generate new revenue streams”, the Analyst, who closely follows the Asian mobile markets since years, commented.

“In fact, in the next couple of years, vendors and carriers will compete more directly on customer loyalty. Many carriers and vendors have launched, or about to, mobile application stores. The next logical step is the update management”, the Analyst continued. “They have just started to understand the potential of efficient update management and they discover that the opportunities go far beyond simply fixing a security hole. Update management is soon to become a very exciting topic.”

InfoCom’s research investigates how market players use software updates to gain proximity to the end-user and helps to decipher how mobile carriers and vendors manage to create value with software update management.

About this research: This research investigates best and bad practices in the field of software update management and identifies how software update management can increase revenues and/or brand loyalty. InfoCom identifies the best software update management practices, how carriers benefit from them and how end-users react. InfoCom’s research activities go far beyond what is traditionally intended by telecom consultancy, covering also new telecom services and applications. If you wish to know more about it, do not hesitate to contact us.

About InfoCom: InfoCom is a market research and consultancy company with over 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. InfoCom GmbH’s independent and fact-based analyses highlight trends and opportunities, supporting decision makers to understand market dynamics in order to improve their competitive advantage.

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Fort Collins, COLO. — Once the Thanksgiving turkey is devoured and the dishes are done, the real celebrating begins. “Black Friday,” or as OtterBox calls it, “BlackBerry® Friday,” the Friday after Thanksgiving, is the busiest shopping day of the year. This year, OtterBox will be joining the festivities by offering special deals for customers.

Luckily for you there is no line to wait in, no cold weather to bear and no hectic stores to shove through; visit the OtterBox website Friday, November 27 through Monday, November 30. Buy a Commuter™ or Defender™ Series case for one of these BlackBerry® models and save 50 percent off an Impact™ Series* case for the same device:

* BlackBerry® Storm2™
* BlackBerry® Curve™ 8500
* BlackBerry® Tour™
* BlackBerry® Curve™ 8900

Plus, OtterBox is offering free shipping on all orders!

Whether you’re looking for the sleek, stylish design of the Commuter Series** or a more rugged case like the Defender,*** OtterBox has something for everyone. And now with 50 percent off the slim, skin-like Impact Series cases for BlackBerry, stocking stuffers have never been so easy.

For all you Apple® iPhone™ lovers out there don’t think we forgot about you, OtterBox always celebrates “Cyber Monday” or as we refer to it, “Apple Cyber Monday.” OtterBox is offering 10 percent off all iPhone cases plus free shipping; visit www.otterbox.com/black-friday-cyber-monday for details.

Don’t give the gift of technology without a case; see www.otterbox.com for more information on BlackBerry Friday and Apple Cyber Monday offers.

About OtterBox:

Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carries and distributors.

Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle.

OtterBox was founded in 1996 and is headquartered in Fort Collins, Colo.

For more information, visit www.otterbox.com or call 888-695-8820. OtterBox — We’ve got technology covered.

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Notes:

*Impact Series cases do NOT protect against water. Will provide some added protection against bump and shock.

**Commuter and Commuter TL Series cases do NOT protect against water. Will provide some added protection against bump and shock.

***Defender Series cases do NOT protect against water. Will provide some added protection against drop, bump and dust. NOT intended for protection against water intrusion.

Fort Collins, COLO. — Looking to personalize your iPhone™ with stylish and rugged protection? Available only at AT&T, OtterBox announces two custom color options for the Defender™ Series for iPhone 3G and iPhone 3GS, a black shell with white silicone or pink shell with black silicone—ready to take on all the bumps, drops and scratches of life!

With 99 percent coverage to keep your iPhone 3G or iPhone 3GS looking new, the OtterBox Defender Series offers three layers.* First, a thin, clear membrane covers the touchscreen to keep it safe from scratches. Second, a tough polycarbonate shell fortifies the iPhone against drops and impact and finally, a silicone skin absorbs shock and keeps dust and dirt out of ports and plugs.

“The OtterBox Defender Series provides iPhone users with the ultimate protection against expensive repairs and replacements,” said Curt Richardson, OtterBox CEO. “It has been our most popular model to date and now customers can find customizable colors through AT&T.”

All iPhone functions including volume control, sync/charge, home, sleep/wake, camera, touch screen and silent switch remain accessible through the case. Case also includes a holster-style swivel belt clip which converts into a display stand for easy viewing when the device is inserted screen out.

Ready for busy, on-the-go lifestyles, the OtterBox Defender Series for iPhone 3G and iPhone 3GS prevents damage.  Now with two exclusive color options, AT&T customers can choose a case that fits their personal style.

About OtterBox:

Founded in 1996, OtterBox is highly respected in the design and production of rugged and semi-rugged cases to safeguard technology and other valuables.

Built upon fundamentals of hard work, creativity and perseverance, OtterBox is the innovator of premier protective solutions for leading global handheld manufacturers, wireless carriers and distributors.

For more information, visit www.otterbox.com or call 888-695-8820. We’ve got technology covered.

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Notes:

*Defender Series cases do NOT protected against water. Will provide some added protection against drop, bump and dust. NOT intended for protection against water intrusion.

London, UK. October 20 – iHi, the latest launch from Social Network app specialists Alamex, turns the iPhone or iPod touch into an electronic speech bubble. 12 pre-loaded messages allow users to catch people’s eye in places where it’s hard to communicate: bars, clubs, traffic. Visual messaging allows you to say, ‘I love you’ or simply ask: ‘Drink?’ enabling you to break the ice, flirt and get an instant response from friends when regular communication is impossible.

iHi is free and requires the iPhone OS 3.0. The average review on iTunes Store gave this quirky, set-to-be essential app 5 Stars and reviewers’ comments include: ‘cool’, ‘fantastic’, ‘hilarious’, ‘terrific’ and ‘a must-have for clubbers’.

For a full list of the 12 pre-loaded iHi messages visit www.ihiapp.com

Fans of iHi can also upgrade to iHi+. Same great app but the advanced version allows you to enter your own one or two line messages and edit the menu items. With iHi+ the possibilities are endless. It’s the ultimate ice breaker; the latest way to have fun with friends. iHi+ takes visual messaging to the next level.

iHi. Communication Evolved.

Contact:
Neil Stanley, Managing Director
Alamex Ltd
neil@alamex.co.uk

King.com (www.king.com), the world’s largest online skill games company, today announced the release of its first-ever games for the iPhone and Facebook.  Kalorie King and Mars Lives are the first in a series of games for Facebook users and Amazon Survival is the first iPhone game. These launch games mark the first in a series of new games and business models designed exclusively for social networks and the iPhone.

“With more than 350 million games played globally each month, King.com is proud to drive skill games as one of the fastest-growing games sectors. Now, we are excited to bring our games to the fastest-growing consumer audiences – iPhone owners and Facebook users,” said Riccardo Zacconi, CEO, King.com. “King.com’s global skill games platform continues to reach more consumers and engage them with more games than any other skill games company in the world.”

According to mobile analytics company Mobclix, of the 50,000 programs available through Apple’s App Store, games are the largest category, at about 20 percent of all offerings.

King.com already provides more than 150 different skill and social games to over 17.5 million unique users per month. By making its games available through these new distribution channels, King.com will significantly extend its reach and market lead, as well as bring high quality games to these new platforms.

About the new games:

• Amazon Survival is a puzzle game where you save the Amazon forest. In attack mode, you must match as many blocks as you can before the time expires.  In survival mode, you must match as many blocks as you can before spending all your energy. Amazon Survival is available at Apple’s iTunes store.

• Kalorie King helps you and your friends get in shape. The object is to burn as many calories as you can in the time allotted by catching falling vegetables, fruits and vitamins to increase your score. You can challenge friends to a “weight loss” tournament, and find out who can burn the most calories the quickest. Winner can show off their score and write comments to their Facebook newsfeed. Kalorie King is available on Facebook at:  http://apps.facebook.com/kalorie-king/.

• Mars Lives is King.com’s premier MMOG game about the first human settlers on Mars and the challenges and adventures they face. From flying mushroom to robot sports leagues, this episodic game contains all the fun, excitement and tension faced when inhabiting a brave new world. Mars Lives is available for free on Facebook at: http://apps.facebook.com/mars-lives/game3.

About King.com

Launched in 2004, King.com offers more than 150 different skill and social games, with its premier gaming destinations King.com (www.King.com) and MyGame.com (www.mygame.com). The site is available in nine languages and promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL, Sat 1, Endemol, MTV3, Libero, Web.de and other leading media companies. The company is known for extending the brand of popular TV properties such as “Who Wants To Be A Millionaire” and “The Biggest Loser.”

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.

King.com’s digital press kit, including gamer profiles, photos and screenshots, is available at: http://consortpartners.com/clients/king.php.

Kathy Johnson

king@consortpartners.com

On June 26, 2009, Yadahome launched the Organizer To Do List application, a mobile productivity tool designed exclusively for the iPhone. The To Do List app for iPhone offers a three-in-one solution, integrating a grocery list, to do list and calendar. The application is designed as a lightweight, stand-alone productivity tool. “Using this convenient app, our customers can easily access tasks, events and important lists in one location”, said Maurice McKenzie, founder of YadaHome.com. “Our mission is to simplify the lives of our members and consumers. We accomplish this by providing the right productivity tools wherever our members spend their time. Our new suite of mobile applications provides access to important information whether a user is at home, work, the grocery store or on the go”.

The Organizer To Do List application is affordably priced at a one-time introductory cost of $0.99, meant to provide affordable access to as a broad a market as possible. “We want to keep introductory prices affordable and get these time saving applications into as many hands as possible”, said McKenzie.

YadaHome.com’s mobile lightweight applications act as on-the-go companions to its website, where the company focuses on productivity tools and providing savings via free grocery coupons and other money saving offers. Currently, the website and its vendors offer a wide assortment of coupons for groceries, printable grocery coupons and free grocery coupons. “Our value category remains a major focus for the company. Printable grocery coupons are needed more now than in decades, as difficult economic conditions persist. We look forward to presenting a mobile free grocery coupon options in future periods as mobile delivery technology begins to mature.”, said McKenzie.

About YadaHome.com: Founded in 2008, YadaHome is a social network and productivity platform for busy parents. YadaHome currently offers mobile apps for BlackBerry® Smart Phones and the iPhone. The company’s value category includes the following areas: free grocery coupons for general goods, coupons for groceries and household goods, free samples and products, printable grocery coupons for local merchants, and free grocery printable coupons for national merchants and major brands.

Summary:

Yadahome launches companion productivity app for iPhone.  A  mobile productivity tool designed exclusively for the iPhone. The application is designed as a lightweight, stand-alone productivity tool

Author Details:

Author M.C. McKenzie writes about Yadahome look forward to presenting a mobile free grocery coupon options in future periods as mobile delivery technology begins to mature. Log on to www.yadahome.com

Follonica, GR  ( PRFriend ) March 21 ,2009  – When it was presented for the first time by Apple it was even named “the God machine”, and the iPhone seems to be really able to carry out the biblical hypothesis connected to a possible human absolute and instantaneous knowledge. Once again thanks to the American engineers planning capacities, in a little tablet of 10 centimetres with the thickness and the weight of a roll it is now possible to bring in our pocket not only our favourite music, videos, movies, messages, images and dates but it is also possible to have under our fingers the whole human knowledge via the Internet and the maps of every region and city all around the world via satellite. The iPhone is a communication tool that is much more that a simple telephone: it has been created for those who can’t live without the Internet any more.

Consequentially, for many people all around the world it would be perfect to receive all their favourite newspapers directly on their iPhone. Nowadays thanks to the PageStreamer technology it is possible to distribute large digital documents in an easy, economic and user friendly way by also providing publishers with an easy integration path with their current IT infrastructure.

8080 and the PageStreamer technology offer a real innovative way of spreading a full mobile newspaper(http://www.pagestreamer.com/pricing.html) by starting just from a simple and common PDF file designed to be transformed into an highly optimized, visually pleasant and really usable iPhone application(http://www.pagestreamer.com).

The important consequence of this technological solution is that, in this way, publishers have the incredible possibility of distribute and sell their newspapers via the iPhone App Store, and moreover, users will start reading or buying their favourite newspaper on the iPhone without losing time in downloading the full PDF file before doing that.

Naturally, a mobile publisher(http://www.pagestreamer.com/pricing.html) can get great advantages from this kind of technology. First of all from the point of view of their backoffice because they will be able of managing subscriptions, of studying download and usage statistics, monitoring relevant information about their audience: it would be easy to understand the exact geographic distributions of readers, the most interesting stories, the advertisement performance or usage hours.

8080 will provide publishers with a unique, fully branded and custom designed iPhone application allowing their readers to access the issues available within their existing or newly purchased subscription.

Even another special service will be offered: if the story text is available, in fact, 8080 will also produce an integrated, multilingual text-to-speech service: users will have the possibility to listen a podcast version of each newspaper story, read aloud by a high quality synthetic voice, directly on the iPhone.

Contact:
8080 Srl
Via dell’Artigianato, 70
58022 Follonica (GR),
Italy
ph no: +39-050-0988589

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