Posts tagged with links

Link Building strategies – Are they required?

June 6th, 2009

Most web site owners know and acknowledge the fact that Link Building is necessary for a web site to achieve rankings in SERPs for keywords/phrases. Some of these web site owners will spend the time, efforts, and money required for proper Link Building and Link Building strategies. These web sites are the ones that will achieve rankings in SERPs. Many web site owners are just too lazy or do not have the time to do Link Building for their web sites or hire a SEO Professional to devise proper Link Building strategies. These web sites become the back benchers – web sites relegated to the back pages by Search Engines – for keywords/phrases.

Every web site owner with a successful, top ranking web site, and any experienced SEO, will tell you that Link Building or Link Popularity is very important, but along with that, a web site also needs proper, long term, Link Building strategies. Link Popularity means the popularity of you web site. The more thematic back links to your web site, the more popular your web site. And as every one knows, nobody can become popular in a day or a week or a month- whether you are a singer, writer, actor, or whatever profession you may be in. Popularity is achieved over time, with efforts and long term goals and strategies. This principle applies to web sites and Link Building strategies too.

You cannot win a war or gain advantage over your competitors in a business or profession without a proper strategy. Likewise, you cannot hope to achieve top rankings for your web site without planned Link Building strategies. Trying to acquire back links through Link Building, but without Link Building strategies, is like going to war with weapons but without a plan or understanding on the long term goals. Even if you are aware of and knowledgeable about SEO, Link popularity, and Link Building tactics, you should still note down your long term requirements, goals and targets for your web site and devise properly planned Link Building strategies.

Planning Link Building strategies or hiring an experienced SEO to prepare a plan or roadmap is not difficult or too time consuming. How much time, efforts, and money you spend on devising Link Building strategies, determines how quickly your site achieves rankings. The strategy is the beginning, the implementation of the strategy is the actual Link Building, and first page or No.1 rankings for your web site is the Goal or Target to be achieved. Without proper Link Building strategies, your Link Building efforts may not provide the desired results.

If you are thinking of link building, so of acquiring permanent, good back links for your web site, then you need proper link building strategies to improve rankings for your web pages.

Link Building – Significance in Search Engine Optimization

June 6th, 2009

The first and foremost principle to remember in SEO is that Search Engines rank individual pages and not whole web sites. Therefore, it is crucial to understand that you not only require a good design and On-Page Optimization with proper Meta tags, etc, but you also require excellent Off-Page Optimization with proper Link Building strategies and thematic back links. If you have a website with an excellent design and excellent On-Page Optimization, but do not pay attention to Off-Page Optimization with proper Link Building, your website will be a waste of time and efforts, as nobody will know about your web site if it does not rank in the first 3 pages of the SERPs for keywords/phrases used in the pages Meta tags.

A Link Building strategy for acquiring good thematic back links is crucial to a web pages rankings for particular keywords/phrases related to its theme and used in the keywords Meta tag of the page. These keywords/phrases may be used in searches by users in Google, Yahoo, and MSN- the 3 main Search Engines or any other Search Engine. Link Building and thematic back links ensures that other web sites have links to your web pages using specific keywords/phrases in the text of the link. These thematic back links are followed by Search Engine spiders to your website. In simple terms, you can think of these thematic back links with specific keywords/phrases in the text, as votes for your pages and keywords/phrases.

But Link Building to acquire back links should not be done in a haphazard way or with every web site that requests a Link Exchange. You should also not acquire links from sites and pages that are frowned upon by Search Engines, e.g, pornography sites. Just think of your web site and pages as a living being. Would you like your web site to be associated with badly designed sites or disreputable sites. Therefore, you should have proper Link Building strategies in place to acquire good quality, thematic back links from clean, good sites, related to the theme and content of your web site and pages, as this will benefit your web site and pages and improve rankings and Page Rank.

Devising proper Link Building strategies to acquire good thematic back links is crucial to achieve rankings for web pages and specific keywords/phrases in SERPs. There are many options that you can use to acquire a back link from related-unrelated web pages and sites. But these back links are not as useful or in simple terms do not have the same weightage with Search Engines as thematic back links or back links acquired from sites and pages related to your sites theme and content. While ranking Web pages, Search Engines consider thematic back links more beneficial and give more weightage to these links, than ordinary back links from unrelated sites.

If you are thinking of link building, so of acquiring permanent, good back links for your web site, then you need proper link building strategies to improve rankings for your web pages.

GadgetSpots brings a new era of free Internet Advertising

March 17th, 2008

CYBERSPACE, 16 March 2008, THE launch of GadgetSpots.net heralds a new approach to collaborative online ad networking. GadgetSpots.net is a free membership based ad network that distributes advertising “gadget spots” on “gadgets” that are installed on the entire network of member’s websites.

GadgetSpots.net is the first online advertising network to share ad displays amongst its members on different levels. The basic version is totally free to join and participate.

Network members collaborate by displaying gadgets on their websites that display categorized ads. Unlike other ad networks, GadgetSpots.net members do not bid for position or gain bonus ad displays based on the amount of ad displays their own websites generate. Ad displays are distributed to members relative to the membership they hold. Free members share 25% of network ad displays and subscribed members share 75% of network ad displays.

A major benefit to GadgetSpots.net members is the 2-tier affiliate program structure built into the system – referring members can earn monthly recurring commissions for the subscribed memberships they refer from the links displayed at all times with their referral in their displayed “gadgets”.

Bill Burdin, CEO of Websitings, the company behind GadgetSpots.net added, “The affiliate referral structure is is an innovative addition for members, and to the best of my knowledge, there is no other ad network that offers any such a feature to its publishers.”

GadgetSpots are already actively displaying “gadgets”, with word having already started to spread through online communities, blogs and websites and it is expected to quickly reach 1 Million daily ad displays for its members.

“On current results, and average of more than 1 million daily “gadget spot” impressions will be reached within days, and 10 million ad displays daily is anticipated within the first month”, Mr. Burdin added.

The GadgetSpots.net launch represents the first stage of many planned projects together forming a much wider GadgetSpots Network.

For More Information See www.GadgetSpots.net or email Bill Burdin on [email protected]