PR Friend Press Releases

Dr. Scott Testa, a prominent marketing expert and professor has launched a new Blog, Dr. Scott’s Cool Marketing and Business Blog at http://www.scotttesta.com/, serving those who are interested in increasing their marketing presence and brand.

Dr. Scott’s Cool Marketing and Business Blog offers a wide array of resources for marketing professionals and small businesses, including: • More than 50 educational articles on marketing including Internet Marketing, Web 2.0 and Social Networking. • More than 20 links to other websites and blogs that are helpful to those individuals and organizations that are looking to increase their marketing efforts. The site also offers guest bloggers who cover marketing issues such as web marketing, search engine optimization and email marketing. “I took all the ideas that I had in my head and put them online” says Dr. Scott Testa. “This is a compilation of 20 years of marketing experience and expertise into one forum that enables those who are interested in marketing to learn and participate.” “I am really looking forward to 2009. Unique and inexpensive marketing techniques are going to be at the forefront. One of the most compelling aspects of this site is the guest bloggers. I can’t wait to see what other marketing experts are thinking!”

Mark Monaco President of Palateur Imports states “Dr. Testa previously was able to share his marketing expertise with his clients and students; he now has a forum to share this expertise to the world! I am extremely fortunate that Scott has helped me with a branding initiative for my company and I am looking forward to reading his blog on a regular basis!”

In addition to the educational articles and networking opportunities, the new blog also includes an area where marketing and sales professionals can post information in regards to new employment opportunities in the field of marketing.

About Dr. Scott Testa: Dr. Scott Testa currently teaches Marketing at St. Joseph’s University in Philadelphia, PA, USA. He also has a consulting practice that primarily focuses on marketing and public relations for organizations looking to grow their brand. His contact info is 215-779-3276 or stesta@scotttesta.com. He has been quoted or featured in a number of publications including: Philadelphia Inquirer, Businessweek, USA Today, Entrepreneur Magazine, Philadelphia Magazine, Philadelphia Business Journal, Fortune Magazine, The Wall Street Journal, ABC News and MSNBC

# # #

FOR IMMEDIATE RELEASE

Contact Information:
Maureen Flynn
Imprintables Etc.
858-581-2578
800-656-4648
Fax-866-279-7069
www.imprintables-etc.com
mflynn@imprintables-etc.com

It Pays To Promote During a Recession

The National Bureau of Economic Research (NBER) confirmed on December 1, 2008, that the U.S. economy has been in a recession since December 2007. Many economists believe the current recession will be the worst since the recession of 1981-82. Times are rough, but that doesn’t mean you should lower your advertising budget; you actually should maintain or raise it, or just advertise smarter.

A recent study by McGraw-Hill Research showed that companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than ones who cut back on advertising.

For most companies during recessionary times, it is hard to maintain or even raise their advertising budget. This is why it’s important for companies to get the most return on their marketing budget investment. There are many types of advertising to choose from, but some work better than others. One form of advertisement is imprinting your company logo on promotional products that people use every day. It leaves a lasting impression much longer than an advertisement in the newspaper, on TV, or on the internet. Through the creative use of these products, companies can strengthen their brand and ultimately build their business. Promotional products will drive customers to your company website and or a physical retail location, which leads to measurable results. Data can also be captured for future marketing use.

Companies like Imprintables Etc. (www.imprintables-etc.com) have been in business for 20 years because this type of advertisement works. For a business, recession or not, it is very important to keep your company name in the minds of current and future customers. Research has shown that even during tough economic times, well planned marketing programs and strategic advertising pays off.  And then as the economy picks back up, they will be well positioned for continued growth.

Contact Maureen today at www.imprintables-etc.com for creative ideas on how you can maximize your marketing dollars.

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ROSS, California - December 10, 2008: At a time when most companies are downsizing or simply cutting back, Consort Partners (www.consortpartners.com) is doing the unthinkable: they’re expanding.

Consort, an international strategic public relations and marketing consultancy, has further enhanced its team by hiring Mark de la Viña, a staff writer, podcaster, videocaster and blogger for the San Jose Mercury News. This somewhat unconventional hire – just weeks ago, Mark was fielding pitches rather than crafting them – demonstrates that Consort is adopting innovative ways of enhancing its services.

“We’re expanding at a time when other people are contracting,” says Consort co-founder Dominic Johnson. “Hiring Mark will help us deepen relationships and strengthen connections with the journalistic field.”

In his 20-year career, Mark has worked with major metropolitan daily newspapers, including the Philadelphia Daily News and the Orange County Register. His articles, which have appeared in the Los Angeles Times, the Chicago Tribune, American Demographics, In Style and Latina, have inspired the names of at least two punk rock groups. Since 2003, Mark has tutored at 826 Valencia, a writing center established by Dave Eggers in San Francisco’s Mission District. Mark stands firmly in his belief that rice in burritos is a sin against nature.

“I get to use much of the same skill set I developed as a daily journalist,” Mark says. “At the same time, I’ve always tried to approach journalism in a variety of ways, whether by writing up a package of stories or shooting a one-on-one video interview. Consort is constantly looking for new ways to communicate, and I’m excited to be able to utilize my experience and contacts on behalf of our clients.”

About Consort Partners

Founded in 2004, Consort Partners is an independent PR and marketing agency focused on the technology and media sectors. Based in the Bay Area, Consort has operations across the US and in London, England. Founded by international entrepreneurs with extensive industry experience, Consort’s team has a proven history of launching companies and products, creating new categories, changing perception and delivering value for consumers, employees and shareholders alike.

For a real-time snapshot on what we’ve done for our clients lately, please visit: www.consortpartners.com/news.php.

Everyone has an image.

Has yours impressed anyone lately?

Do you want your image to fly?
Like really take off…to a place where
tons of people know who you are…
and even remember your name.
The secret lies in Where images fly.

We can’t tell you the answer here.
That would spoil the online launch
of a hot new group that really rocks.
Some say this will do for images what the TV
show Extreme Makeover did for ugly folks.
Who’s behind it all? All we can tell
you is…

ROCKIN’ ROBIN is coming …

Vancouver, BC, Canada. January 28th, 2008 – Make Anything Work co-founder and CEO Alex Read has been awarded the “Business In Vancouver: 40 Under 40” award for 2007. This is partly in recognition for the business he helped create, “Make Anything Work” that was founded on one simple principle: to do everything possible to help entrepreneurs and small business owners beat the odds and build successful businesses. In addition to this Alex was also recognized as an avid volunteer, giving back to his community in several ways, including being a regular guest speaker and trainer for Junior Achievement of BC.

By using the principles outlined by Make Anything Work, Alex also regularly consults with young entrepreneurs (18 – 30) all across North America to help them build strong, sustainable and fun filled businesses. In fact, with February being “National Youth Leadership Month” Alex has dedicated to opening up his schedule to take on board 10 new exclusive young entrepreneurial coaching clients.

“This award is an amazing recognition for all the hard work that we’ve put into the development of this amazing business (Make Anything Work) that’s dedicated to the development of entrepreneurs all across North America.” says company CEO, Alex Read. He continues, “Our aim is to help develop a global plethora of successful entrepreneurs. We hate to see small business owners struggle to succeed and often fail. It’s especially relevant in the current economic climate when business owners need all the help they can get in order to beats the odds and succeed. The feedback we’ve received so far on our amazing new Bookinar program ‘Make My Marketing Work’ is certainly proving that we’re helping business owners not just survive, but also aggressively grow! As a team we’re looking forward to helping even more entrepreneurs successfully grow their businesses as we move into 2008 and beyond.”

About Make Anything Work:

Launched in 2007, www.makeanythingwork.com is the ultimate small-business resource for business owners looking to develop or enhance their business skills. The content, delivery system and course design & creation, as well as the resources provided free through our blog and to our mailing list, have all been created to help small business owners beat the odds and build successful businesses. For a limited time, to find out how to Make My Marketing Work visit www.makemymarketingwork.com.

Contact:

Alex Read

Chief Enterprise Officer

Make Anything Work Holdings Inc.

604 – 628 – 6646

media@makeanythingwork.com

http://www.makeanythingwork.com

New York, NY, January 18, 2008,– iConcept Media Group –an innovative and creative full service marketing and advertising agency—is proud to announce the re-launch of its website, located at www.iconceptmedia.com. The new site reflects the company’s philosophy and its continually growing services and goals.

The agency’s new home is a comprehensive, imaginative, and easy to use website. The website is engaging. It features an interactive menu, exciting visuals, and informative content. The menu is easy to use and visually pleasing; the website features a variety of professional photography and exciting graphics. The writing is simple, yet creative and informative. The impressive site has recently been submitted to the 14th Annual Design Competition for interactive media by Communications Arts.

“Our new web home is not just another site to visit; it reveals our mission, services and tangible goals, but more importantly what iConcept Media Group is all about - creativity plus results, period,” says Redeemer Amedzekor, CEO of the agency. “Our ever-expanding services require a more comprehensive site, yet succinct and not long winded information, which we are excited to finally launch. It’s a work in progress; the site will frequently be updated to reflect our creativity and our work”.

iConcept Media group, a sub division of SEG Corporation, a boutique marketing, media and communications company that has been constantly flourishing since its conception. The company offers intelligent and innovative services in advertising, public relations, creative designs, branding and strategic marketing. Services include everything needed to promote and market your business. The agency works one-on-one with clients to help them define their business and products in a creative and visually stimulating ways.

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SEG Corporation is a vibrant company encircling a broad range of business sectors, including; event production and project management, internet services, marketing and communications, publishing, talent management, music and entertainment productions. The company is headquartered in New York, NY with remote operations in Canada, London, and West Africa, Ghana.

Vancouver, BC, Canada. December 20, 2007 – Make Anything Work was founded on one simple principle: to do everything possible to help entrepreneurs and small business owners beat the odds and build successful businesses. As part of that goal, Make Anything Work Holdings Inc., a Vancouver, British Columbia based training and education company for entrepreneurs and small business owners recently launched their new corporate website.

Within the first three months of this site going live Alexa.com has ranked the site within the top 220,000 websites globally. This is a higher ranking than such well known local Vancouver companies as; Blast Radius, Coast Capital Savings, Finning, Intrawest, Shred-It, North Shore Credit Union, and Cossette Communications.

With the recent launch of a marketing home-study program (called a Bookinar) for small business owners titled Make My Marketing Work (www.MakeMyMarketingWork.com) that took place on October 10, 2007 at 10am (10-10-10), Make Anything Work is looking forward to increasing this ranking over the coming months.

This is an amazing achievement for the entire team. It really shows what a Vancouver success story can really achieve on the global stage.” says company co-founder Alex Read. He continues, “Our aim is to help develop a global plethora of successful entrepreneurs. We hate to see small business owners struggle to succeed and often fail. Our new website, with its high traffic ranking will certainly help to ensure that we get our message out to as many business owners as possible.

About Make Anything Work:

Launched in 2007, www.makeanythingwork is the ultimate small-business resource for business owners looking to develop or enhance their business skills. The content, delivery system and course design & creation, as well as the resources provided free through our blog and to our mailing list, have all been created to help small business owners beat the odds and build successful businesses. To find out how to Make Anything Work visit www.makeanythingwork.com.

Contact:

Alex Read

Chief Enterprise Officer

Make Anything Work Holdings Inc.

604 – 628 – 6646

media@makeanythingwork.com

http://www.makeanythingwork.com

Vancouver-based training company Make Anything Work has been invited by Mark Victor Hansen to be guest speakers at his “Building Your Mega Speaking Empire” seminar at the Westin LAX from 2^nd – 4^th November 2007. During the event Make Anything Work will be giving away a plethora of products valued at $1,000,000.

Vancouver, BC, Canada. October 29, 2007 – Make Anything Work was founded on one simple principle: to do everything possible to help entrepreneurs and small business owners beat the odds and build successful businesses. As part of that goal, Make Anything Work, a Vancouver, British Columbia based training and education company for entrepreneurs and small business owners have been invited by Mark Victor Hansen (best selling co-creator of the “Chicken Soup For The Soul” book series) to speak at his “Building Your Mega Speaking Empire” in L.A.

During this event the Make Anything Work team will be giving away over ONE MILLION DOLLARS in products to attendees. The products all come from aspects of the company’s new Bookinar concept that is the perfect blend of traditional book learning combined with live seminar training.

“This is an amazing opportunity for attendees of the Building Your Mega Speaking Empire to get some amazing tips, tools and techniques that will add great value to their business – all at no cost!” says company co-founder Alex Read. He continues, “Our aim is to help develop a global plethora of successful entrepreneurs. We hate to see small business owners struggle to succeed and often fail. By giving away $1,000,000 worth of our products we will certainly be helping to ensure that we get successful business habits developed within as many business owners as possible.”

In order to be one of the lucky attendees and be part of the $1,000,000 give-away simply visit: www.makeanythingwork.com/go/mega

About Make Anything Work:

Launched in 2007, Make Anything Work is the ultimate small-business resource for business owners looking to develop or enhance their business skills. The content, delivery system and course design & creation, as well as the resources provided free through our blog and to our mailing list, have all been created to help small business owners beat the odds and build successful businesses. To find out how to Make Anything Work, contact us:

Contact:

Alex Read

Chief Enterprise Officer

Make Anything Work Holdings Inc.

604 – 628 – 6646

media@makeanythingwork.com

http://www.makeanythingwork.com

Vancouver-based training company Make Anything Work launches a revolutionary new training concept – the Bookinar – that’s creating a major buzz in the training and internet marketing worlds.

Make Anything Work was founded on one simple principle: to do everything possible to help entrepreneurs and small business owners beat the odds and build successful businesses. As part of that goal, Make Anything Work, a Vancouver, British Columbia based training and education company for entrepreneurs and small business owners recently launched their proprietary new training concept, the Bookinar.

The Make Anything Work Bookinar is the perfect blend of traditional book learning combined with live seminar training. The Bookinar concept forms the backbone of all Make Anything Work training programs, such as the hugely successful Make My Marketing Work recently launched at 10am on the 10^th October 2007.

“This is an amazing development in the training tools available to new business owners. The Bookinar concept not only allows business owners to easily digest all the information needed to successfully manage their business, but it also ensures they put it into action.” says company co-founder Alex Read. He continues, “Our aim is to help develop a global plethora of successful entrepreneurs. We hate to see small business owners struggle to succeed and often fail. Our new Bookinar concept will certainly help to ensure that we get successful business habits developed within as many business owners as possible.”

About Make Anything Work:

Launched in 2007, Make Anything Work is the ultimate small-business resource for business owners looking to develop or enhance their business skills. The content, delivery system and course design & creation, as well as the resources provided free through our blog and to our mailing list, have all been created to help small business owners beat the odds and build successful businesses. To find out how to Make Anything Work visit www.makeanythingwork.com.

Contact:

Alex Read

Chief Enterprise Officer

Make Anything Work Holdings Inc.

604 – 628 – 6646

media@makeanythingwork.com

http://www.makeanythingwork.com