In a time of international recession and economic struggle, marketing consulting is quickly developing into a popular choice as company promotion and business growth are of paramount importance among businesses around the world. While budgets have never been tighter, the pressure to deliver is immense. To overcome such obstacles, companies have been thinking ‘outside the box’, and employing marketing consulting firms to aid their progression in their respective sectors. Strategic marketing consulting is fast becoming the ‘golden ticket’ for many companies, often leading to reduced expenditure and increased profit margins. OrgNot Business Services is an innovative business consulting firm, with the clear objective to increase clients profits and provide unrivalled value for money.
What is marketing consulting?
Simply put, marketing consulting is a service provided by specialist marketing consulting companies, which allows businesses to focus on their own area of expertise.
Businesses often underestimate the power and importance of marketing; whether to expand and attract new customers, or simply to retain existing customers, marketing is an area that is often under-funded or forgotten completely. By using the services of a marketing consulting firm such as OrgNot, businesses eliminate the need for an internal marketing department; in all likelihood the improved efficiency and productivity of a marketing strategic plan developed by a marketing consultant would lead to increased profits and business growth.
What are the benefits of marketing consulting and why is it so important?
Marketing consulting companies use highly qualified specialist consultants, who assess each client on an individual basis to develop a business marketing strategy. This strategy is then implemented. The main benefit to the client is that they receive expert knowledge and advice, and the marketing plan is custom made for them. In developing the marketing plan, the consultant knows exactly how to focus on the target audience, and takes measures accordingly – all in the interest of encouraging faster growth and higher turnover for the client. With the services of a business marketing consultant, it isn’t necessary for the client to have to put together a whole marketing team – therefore saving money on additional salaries and overheads. Once the marketing plan is in place, a business may use it for as long as they want. If new advice is needed, they simply employ the marketing consulting firm with a new specification.
A good business marketing plan and strategic marketing planning are vital to the continued success of any business. Employing a marketing consulting firm is the quickest, easiest and most efficient way to put in a place a successful marketing strategy and ensure business expansion.
How can marketing consulting help the average business?
The advantage of utilizing marketing consulting firms is that a business can request services whenever they need them – a permanent full time team is not required. Any benefit gained from the knowledge of the consultant may also be used at any point in the future – even after the consultancy work has finished. It is this flexibility that has already attracted so many businesses to use a marketing consulting firm.
Why can’t businesses just do it themselves?
This is a very good question: why spend time and money on a strategic marketing consultant, when you could just bring it all in-house? The answer is simple: it is impossible to achieve the same results for a similar outlay. Businesses simply don’t have the level of expertise required to corner the market in their particular niche. They often also don’t have the time to spend setting up and training a team, or the budget to bring in experts to staff that team. What results is a team of people who do not have the specific knowledge to build and implement a viable marketing plan, whilst the business is paying for the time of these people who do not possess the skills and knowledge to carry out the job effectively.
How can OrgNot help?
Orgnot is an online marketing consulting company with an innovative business model, so benefits to our clients are plentiful.
We don’t follow the same tired approach that is found in most marketing consultancy companies around. We use the newest technologies to ensure our clients receive unparalleled advice and service. To ensure speed and efficiency, OrgNot is fully online-based; this means we can help businesses across the globe to achieve the marketing success they desire. We are currently developing a brand new custom-built database, which ensures easy access to all the information a client could ever need, without having to wait for ‘business hours’. The marketing consultants who work with OrgNot are remotely based, and work all over the world, so our clients can rest assured that they have been assigned the ideal consultant with relevant experience, regardless of location. OrgNot’s method of remote working is becoming popular with many other types of companies, not just marketing consulting firms, with much discussion taking place around the use of technology (such as iPhone and Blackberry) to increase productivity.
The fact that OrgNot is Internet based means that not only have we eliminated a majority of our overheads, but we have also significantly reduced our impact on the environment. According to NRDC, the average annual greenhouse gas emissions of just one person commuting a 15-mile round trip five days a week is 3,946 pounds; that is 55% of the total annual consumption of an energy efficient 2 bedroom home. Simply by eliminating the need for our staff to travel to an office location significantly reduces our carbon footprint – it takes just two average OrgNot workers to offset the carbon emissions for an average family home. Figures from the US Energy Information Administration show that an office building uses approximately 198 billion kWh of electricity each year – another staggering amount that is greatly reduced with OrgNot’s remote working model.
The money saved by eliminating unnecessary costs incurred by other marketing consulting firms (such as rent for an office location, utility bills etc) is used to research and develop new technology for the use of our clients. This technology, coupled with the expert knowledge of our marketing consultants, will in turn ensure that each of our clients sees an increase in growth and profits.
As an online marketing consulting company, OrgNot makes use of the many new marketing tools available on the Internet to ensure our clients receive the best service. Digital marketing has become very popular in the last decade, using mediums such as TV, radio, mobile phone and Internet. This type of marketing can be very useful in reaching a wide range of people. There are many categories within ‘digital marketing’, and MarketingVox notes some important new tools that are becoming popular. For example, marketing through social media has become particularly prevalent. With social networking sites such as Facebook, Twitter and LinkedIn all holding invaluable information about their users, it is quick and easy to reach your target audience. Blogs and podcasts are also increasingly being used by businesses to promote themselves. In fact, marketing in social media is somewhat of a hot topic within marketing circles at present, with a Harte-Hanks expert speaking at the Integrated Marketing Summit conference in Minneapolis on Tuesday (25th May). At this conference, there was a particular focus on interaction with customers and the best way for marketers to integrate the use of social media networks.
Although the world of marketing consulting is changing, it has never been more robust: providing top quality support to clients who need a push in the right direction. With all the benefits to strategic marketing consultancy, what’s stopping you?