For immediate release

Author, copywriter, and business lead generation consultant Craig Garber, from MaxMoneySecrets.com, says “Conventional wisdom tells you ‘The money’s in your list.’ But this is simply NOT true. Most entrepreneurs, even those with small lists, are leaving so much money on the table, it’s not even funny — especially nowadays. They have no idea of the untapped potential in their list, if they only knew how to work it right.”

And Garber should know. He’s the author of “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use.” His book reveals how he made almost $600,000 with a small online list of less than 5,000 names, without spending any money on advertising. Here are three of the most critical and costly mistakes entrepreneurs make, which Garber says, prevents them from maximizing their income:

• Too much content – While ‘content is king,’ as every entry-level marketer knows, many people are actually providing too much of it. “Believe it or not, people may come to you for specific information, but they’ll stay with you because of your ability to entertain them. People can only take ‘so much’ information about marketing, puppies, magic tricks or whatever. If you’re not constantly putting a smile across their face and making them think about things above and beyond your core topic, they’re going to unsubscribe pretty quickly, no matter how much good content you offer,” Garber notes.
• Quality over quantity – Most people are obsessed about the size of their list, when they should be far more concerned about the quality of their leads. “You’ll make a lot more money and spend your time a lot more wisely if you’re pre-qualifying your leads and speaking to the right people in the first place.” Time is the most valuable asset you have, and nothing wastes it more than spending it with tire-kickers. “Focus on creating some kind of a funnel that makes your leads self-qualify, right from the very beginning. Otherwise, you wind up with cheapskates who are looking for ‘good deals,’ at your expense. Don’t convince people to buy, instead, attract those who already want to buy.”
• Frequency of contact – Believe it or not, Garber e-mails his list every single day, and has a very low percentage of unsubscribes. “There are only two things that determine the quality of any relationship you have. Those two things are, the intensity of your interactions, and the frequency of them. And your relationship with your list is no different.” says Garber. “If you want to create and maintain meaningful relationships with your prospects, and rapidly convert them into paying customers, then speak to them often, and make sure you’re saying something worthwhile. If you do this, they’ll be thrilled to hear from you, and they’ll buy from you.”

In Garber’s book he reveals how to overcome each of these three mistakes, by showing you how to entertain your list, 5 different ways to “pre-qualify” your prospects ahead of time, and 8 reasons why people unsubscribe from your list. “Having a big list is like owning a big company. Unless you know how to manage it and get the most out of it, you wind up missing loads of opportunities and eventually it winds up giving you far more headaches than it’s worth.”
For more information on Garber’s book, go to MaxMoneySecrets.com

For immediate release

In a recession, conventional wisdom tells you to cut back, start running sales, and slash your marketing budget. But that’s exactly what you shouldn’t be doing, according to Tampa author, copywriter, and business lead generation consultant Craig Garber, from MaxMoneySecrets.com, who says, “If you want to make money and be successful, don’t follow the herd, and don’t ever bet the farm on conventional wisdom.”

And Garber should know. He’s the author and publisher of “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use.” His book reveals how he made almost $600,000 with a small online list of less than 5,000 names, without spending any money on advertising. Here are three of the most critical and costly mistakes entrepreneurs make during a recession, which Garber says, prevents them from maximizing their income:

• Running sales – Instead of pushing the panic button and running sales, Garber suggests adding more value to whatever it is you’re selling. For example, bundling one or more of your products and services together, typically creates quick surges in cash-flow you ordinarily wouldn’t get to experience. But to make this really effective. Garber advises, “The key here, is to make your offers limited, either based on the number of units you have available, or the time they will be available. Remember, regardless of the economy, people always have money for the things they want to have money for, and it’s incredibly hard for anyone to resist an irresistible offer, even during hard times.”
• Trying to sell immediately – “Even in good times, people are always in a rush to make the sale. But that’s just not how relationships work.” Garber suggests to instead use the oldest and most effective form of selling, ‘two-step lead generation.’ “This is so effective, it’s almost like the eighth wonder of the world. Instead of selling directly, you offer your prospect some kind of a ‘free report’ that educates and informs them, allowing them to become better consumers. In this free report, you then make an offer which fits right in with the information you have educated them about. This also differentiates you from your competition, dramatically.” Garber recommends this, especially if you’re selling something that’s high-priced, complicated to understand, or has a long selling process.
• Frequency of contact – Most people feel awkward about contacting their prospects during times like this. But again, this is exactly opposite to what you should be doing. “Since everyone else has cut back on their advertising, now’s the prime time to capture your prospects attention, as long as you have something compelling to say. Also, while everyone is jumping on the Internet bandwagon, using direct mail, especially now when direct mail is way down, is a great way to stay in touch. Making offers using monthly newsletters, is incredibly effective — especially with your existing or past clients.”

In Garber’s book he reveals how to overcome each of these three mistakes, by showing you how to increase your customer value, how to position yourself effectively by using two-step lead generation strategies, and how to attract attention by making compelling offers — both online and offline.
For more information on Garber’s book, go to MaxMoneySecrets.com