Posts tagged with Mizzen Media

InstaConversion – Lift Revenues While Improving Customer Service

April 17th, 2010

As a merchant selling a top notch product online, what do you do about the ever present problem of shopping cart abandonment and sales page drop-offs?  If there was one definitive answer to this irksome problem,  just  think of the money that could be saved on marketing strategies; the endless time and energy  that could be saved trying to come  up with solutions; and the  financial boost your company could receive if this were simply no longer as great a problem.
Enter Mizzen Media’s InstaConversion program, geared specifically towards tackling this frustrating issue – and it actually works and works across the board! What InstaConversion offers is a mechanism by which your visitors are skillfully guided back to your sales page before they have an opportunity to fully quit your site. The InstaConversion automated sales person appears just as your customer is about to leave without signing up or buying something, and persuades them to purchase with the help of an incentive, or simply by introducing a sense of urgency to the transaction.
Research into internet shopping behaviour has yielded some interesting findings of late, including the fact that upwards of 99% of customers who visit an e-commerce site or the like will ultimately leave without completing the purchase.  Mizzen Media has developed their InstaConversions program in response to this sort of problem, and have brainstormed a way to compel  the internet’s most typical shopper, the ‘complacent visitor’, to actually follow through with that purchase/membership/etc. that they otherwise would have passed on.
InstaConversion claims to be able to rescue between 10-30% of these potentially lost sales from the first day a company renders it live on their site.  “It’s truly a business saving wonder, or least it has been for us,”  raves a satisfied merchant in the online clothing sector “We, of course, love that it has increased our sales significantly, but the real beauty is that this is a fully managed program – we have never had to do anything as our InstaConversions account manager takes care of it all, yet the sales keep rolling in.  It’s really fantastic!”
Further information regarding Mizzen Media’s InstaConversion program can be found at http://mizzenmedia.com/instaconverison

An Innovative Program Developed by Mizzen Media Is Expanding to Include a Greater Number of High Quality Merchants

January 26th, 2010

Mizzen Media’s program, the aptly named INSTACONVERSIONS, helps merchants increase their sales by an average of 10%-30% without incurring any additional costs or effort.

The key feature of INSTACONVERSIONS is an automated personality, who appears as customers are exiting the sales page of a website. In the form of a chat, the INSTACONVERSIONS agent interacts with the
customer, answering their questions while skillfully guiding them back to the sales page. “It’s ingenious!” quotes a very satisfied merchant, “our sales rose 16% virtually overnight”.

“Our goal is to provide fully customized tools which integrate with our clients websites, enabling them to improve both their sales and their bottom line”, said the head of Mizzen Media development. Through daily monitoring, the programming team customizes chat responses for the client’s specific customer base. “It’s is a win-win scenario or everyone”, he adds, “it creates a unique service for customers while significantly increasing conversions for merchants”.

What does the future hold for INSTACONVERSIONS? Mizzen Media has hinted that innovative designs and exciting features are in the works…stay tuned.

Mizzen Media Management specializes in providing innovative solutions to select publishers and merchants. Through a management intensive approach Mizzen Media is able to increase their clients net gains. Armed with a successful model and a passionate management team, Mizzen Media is poised to continue bringing value to the online media landscape through enabling the goals and objectives of online media participants.

http://instaconversions.mizzenmedia.com