Marketing Consulting is a concept that is oftentimes misunderstood and as a result, underestimated by business owners who are missing out on a potentially very significant and effective business opportunity. Marketing is the lifeblood of any business and it plays an integral role in the long term success and financial viability of the business as it will help raise the awareness of the company and better enable them to accumulate a greater share of the available market. Marketing is a full time business venture in of itself, and it is not really a business practice that can be attained or sustained in the long term by the rank novice. This is where the marketing consulting services are an ideal solution to such issues, because for a nominal fee (which can be more fairly described as an investment) the marketing consulting company will be able to autonomously handle the marketing aspect of the business. This means that the owner can then devote to themselves to other functions of the business model without having to get too “bogged down” in the micromanaging of the marketing campaign.

Marketing is essential to any business because if you are not able to attract new customers to your business, how can you hope to ever make a profit? In any given market niche, there will be a plethora of different service providers and so marketing helps clinch the deal by persuading the customer that for whatever reason, your business is bigger, better and more relevant to them than all the other false pretenders. Marketing consulting companies will seek to streamline your marketing campaigns, and help bolster sales. They will rely on their wealth of experience to ensure that they are able to identify what methods of marketing are working and ensure that your hard earned cash is not squandered on counter-productive or wasteful methods. These companies will know the markets intimately, and will be able to form that all essential and all encompassing emotional bond with the consumer. Consumers do not want to feel like nothing more than cattle with wallets, they want to be valued and their loyalty to be recognized and rewarded. A marketing consultant will know how to win the hearts and minds of their target audience.

The purpose of this article is not only to extol but educate business proprietors as to the remarkable beneficial impact that marketing consulting services can have on a business. If you are drowning in business overheads, are struggling to maintain a healthy and optimal cash flow and are finding that huge chunks of your profits are being eaten up by a multitude of wasteful practices, then this is the article for you.

In the business world, the old adage of “time is money” is indeed a valid one and time like any other commodity is something that has to be strategically used and utilized if the business is to be successful. An overhead in business parlance is simply the generic term for expenses and costs incurred by the business proprietor in the execution of the functions and the attainment of the objectives of the business. Having marketing consulting personnel working remotely can go a significant way towards reducing the overheads of the business. The main emphasis within working remotely is the measurement of productivity and efficiency of the workers, and how effectively as well as swiftly they manage to achieve them.

From a management perspective, this makes it infinitely easier for a manager to identify which of the marketing consulting personnel is working at peak capacity and those who are little more than dead-weight. By gauging the relative cost to output ratio for each of the different marketing consulting workers who are working remotely, the manager can then take the appropriate action concerning those who are not worth the money, and reward those who are.

Furthermore, by having personnel working remotely this means that you do not have to set aside large volumes of floor space for cubicles nor do you need to provide services such as canteens, crèches or even toilets. This is an attractive feature as it cuts down both on capital expenses, as well as overheads. By maximizing profits, reducing waste, cutting down on efficiency and minimizing overheads as and when they occur, the business operator can rest easy that they are safeguarding the long term financial viability and sustainability of their business. OrgNot Business Services, the premier marketing consulting business strives to ensure that efficiency and productivity is the order for business and that is why we rely so heavily on remote working. By functioning solely as an internet based company we do not need to worry about overheads associated with the rental of office premises or any of the other thousand costs that businesses end up factoring in when computing the amount to charge their customers.

There are a number of powerful and effective marketing tools at your disposal and the following is a breakdown of some of the best of the very best. TalkStream is ideal for those business/website owners who want to make use of viral marketing in their marketing campaigns and TalkStream lets them quickly and painlessly install videos and audio to their site. Another useful tool is the “RealLinkFinder” which is perfect for accumulating additional linkage to your site as it ferrets out various niche blogs relevant to your site and then ensures that a link leading back to your site is then included within every single search engine. That is a LOT of exposure!

Marketing Consulting is not only the way to the future, it is the future. Make sure you don’t get left behind!

In a time of international recession and economic struggle, marketing consulting is quickly developing into a popular choice as company promotion and business growth are of paramount importance among businesses around the world.  While budgets have never been tighter, the pressure to deliver is immense.  To overcome such obstacles, companies have been thinking ‘outside the box’, and employing marketing consulting firms to aid their progression in their respective sectors.  Strategic marketing consulting is fast becoming the ‘golden ticket’ for many companies, often leading to reduced expenditure and increased profit margins.  OrgNot Business Services is an innovative business consulting firm, with the clear objective to increase clients profits and provide unrivalled value for money.

What is marketing consulting?

Simply put, marketing consulting is a service provided by specialist marketing consulting companies, which allows businesses to focus on their own area of expertise.

Businesses often underestimate the power and importance of marketing; whether to expand and attract new customers, or simply to retain existing customers, marketing is an area that is often under-funded or forgotten completely.  By using the services of a marketing consulting firm such as OrgNot, businesses eliminate the need for an internal marketing department; in all likelihood the improved efficiency and productivity of a marketing strategic plan developed by a marketing consultant would lead to increased profits and business growth.

What are the benefits of marketing consulting and why is it so important?

Marketing consulting companies use highly qualified specialist consultants, who assess each client on an individual basis to develop a business marketing strategy.  This strategy is then implemented.  The main benefit to the client is that they receive expert knowledge and advice, and the marketing plan is custom made for them.  In developing the marketing plan, the consultant knows exactly how to focus on the target audience, and takes measures accordingly – all in the interest of encouraging faster growth and higher turnover for the client.  With the services of a business marketing consultant, it isn’t necessary for the client to have to put together a whole marketing team – therefore saving money on additional salaries and overheads.  Once the marketing plan is in place, a business may use it for as long as they want.  If new advice is needed, they simply employ the marketing consulting firm with a new specification.

A good business marketing plan and strategic marketing planning are vital to the continued success of any business.  Employing a marketing consulting firm is the quickest, easiest and most efficient way to put in a place a successful marketing strategy and ensure business expansion.

How can marketing consulting help the average business?

The advantage of utilizing marketing consulting firms is that a business can request services whenever they need them – a permanent full time team is not required.  Any benefit gained from the knowledge of the consultant may also be used at any point in the future – even after the consultancy work has finished.  It is this flexibility that has already attracted so many businesses to use a marketing consulting firm.

Why can’t businesses just do it themselves?

This is a very good question:  why spend time and money on a strategic marketing consultant, when you could just bring it all in-house?  The answer is simple:  it is impossible to achieve the same results for a similar outlay.  Businesses simply don’t have the level of expertise required to corner the market in their particular niche.  They often also don’t have the time to spend setting up and training a team, or the budget to bring in experts to staff that team.  What results is a team of people who do not have the specific knowledge to build and implement a viable marketing plan, whilst the business is paying for the time of these people who do not possess the skills and knowledge to carry out the job effectively.

How can OrgNot help?

Orgnot is an online marketing consulting company with an innovative business model, so benefits to our clients are plentiful.

We don’t follow the same tired approach that is found in most marketing consultancy companies around.  We use the newest technologies to ensure our clients receive unparalleled advice and service.  To ensure speed and efficiency, OrgNot is fully online-based; this means we can help businesses across the globe to achieve the marketing success they desire.  We are currently developing a brand new custom-built database, which ensures easy access to all the information a client could ever need, without having to wait for ‘business hours’.  The marketing consultants who work with OrgNot are remotely based, and work all over the world, so our clients can rest assured that they have been assigned the ideal consultant with relevant experience, regardless of location. OrgNot’s method of remote working is becoming popular with many other types of companies, not just marketing consulting firms, with much discussion taking place around the use of technology (such as iPhone and Blackberry) to increase productivity.

The fact that OrgNot is Internet based means that not only have we eliminated a majority of our overheads, but we have also significantly reduced our impact on the environment.  According to NRDC, the average annual greenhouse gas emissions of just one person commuting a 15-mile round trip five days a week is 3,946 pounds; that is 55% of the total annual consumption of an energy efficient 2 bedroom home. Simply by eliminating the need for our staff to travel to an office location significantly reduces our carbon footprint – it takes just two average OrgNot workers to offset the carbon emissions for an average family home. Figures from the US Energy Information Administration show that an office building uses approximately 198 billion kWh of electricity each year – another staggering amount that is greatly reduced with OrgNot’s remote working model.

The money saved by eliminating unnecessary costs incurred by other marketing consulting firms (such as rent for an office location, utility bills etc) is used to research and develop new technology for the use of our clients.  This technology, coupled with the expert knowledge of our marketing consultants, will in turn ensure that each of our clients sees an increase in growth and profits.

As an online marketing consulting company, OrgNot makes use of the many new marketing tools available on the Internet to ensure our clients receive the best service.  Digital marketing has become very popular in the last decade, using mediums such as TV, radio, mobile phone and Internet.  This type of marketing can be very useful in reaching a wide range of people.  There are many categories within ‘digital marketing’, and MarketingVox notes some important new tools that are becoming popular.  For example, marketing through social media has become particularly prevalent.  With social networking sites such as Facebook, Twitter and LinkedIn all holding invaluable information about their users, it is quick and easy to reach your target audience.  Blogs and podcasts are also increasingly being used by businesses to promote themselves. In fact, marketing in social media is somewhat of a hot topic within marketing circles at present, with a Harte-Hanks expert speaking at the Integrated Marketing Summit conference in Minneapolis on Tuesday (25th May).  At this conference, there was a particular focus on interaction with customers and the best way for marketers to integrate the use of social media networks.

Although the world of marketing consulting is changing, it has never been more robust:  providing top quality support to clients who need a push in the right direction.  With all the benefits to strategic marketing consultancy, what’s stopping you?

5-13-2010 – Open a Free Checking Account has just released their top investing guide to the general public. “We try to provide the average consumer practical information for gaining the most return on their investment,” says Jeremy Thomson, owner of OAFCA. “We cover a wide variety of investment products such as money market accounts and short term investments. What the average investor doesn’t realize is that there is a right and a wrong way to invest.”

Covered in the guide is how to seek out the highest money market rates. When people express their longing for the highest money market rates, it’s hard to tell if they are talking about APY (annual percentage yield) of money market funds, or about APY of money market accounts. These two investment channels — money market funds (MMFs) and money market accounts (MMAs) — both depend on the outcome of transactions taking place in the money market, but they are entirely different things.

To understand the differences between the two, and to have an idea as to which of them is referred to in the investing public’s desire for highest money market rates, it’s good to review money market fundamentals.

In the broadest arena there’s the financial market, the economic mechanism which brings people together so that they can trade —buy and sell — in what they call “commodities” and “financial securities”. Commodities are precious goods from gold and silver to wheat and dairy, while financial securities consist of things you often hear from business news on TV: stocks and bonds.

“We also cover in the report the best and safest short term investments,” says Jeremy. “One of the safest ways to grow your money is through low risk investments. These financial instruments include money market accounts, treasury bills (T-bills), and certificates of deposit (CDs). As people get older, they want to take less risk and not chance loosing their money. These investments fit the criteria.”

If you are someone wanting to invest in a CD, go to your local bank or check online.

“While investing in the money market is a safe investment with the high yield money market accounts, there are also many other investments you should look at,” says Jeremy. “What we try to do in maximize your investment while minimizing risk.”

Nationwide research by the UK’s fastest growing online independent travel agent for holidays solely to Tenerife has found that almost a third of holidaymakers have ran out of spending money during their vacation.

A new study by www.tenerife.co.uk of 1,312 holidaymakers has discovered that running out of money on holiday is a common occurrence, with 31% of the respondents admitting to finding themselves out of pocket whilst on their last trip abroad.

Of the holidaymakers www.tenerife.co.uk spoke to, 51% went on a self-catering holiday and 34% said they opted for all inclusive, meaning they had meals and drinks provided. Of those who chose the self-catering option, only 9% said they regularly cooked meals in their accommodation, whilst 64% claimed to eat out every day.

The study found that the average amount of spending money taken on a 2 week holiday by self-catering holidaymakers was £500, whilst all inclusive holiday makers took a lot less, with the average figure standing at £300.

Just under a quarter of the people asked, 23%, admitted to dipping into their funds back home by finding an ATM on their holiday to access their money, despite the charges that come with withdrawing money abroad.

Of those who admitted to previously running out of money on holiday, 64% were male and 36% were female, suggesting women are much more likely to be spending savvy on holiday.

49% of the respondents admitted to spending money on themselves whilst on holiday that was meant to be used on gifts for friends and family back home. Of those who said they had ran out of money, 12% said it was due to being delayed on the journey home, meaning they had to stay abroad for longer than planned.

Chris Brown, co-founder of tenerife.co.uk, commented on the findings of the study;

“Spending money makes up a large proportion of the total cost of a holiday and I think it’s easy to underestimate how much extra cash to put aside once flights and accommodation have been paid for. People should always put by a little extra for their holiday, as delays are a common occurrence and many people end up staying abroad for longer than planned, which is particularly true of the recent crisis caused by the volcanic ash.

“All inclusive holidays are a much better option for people who require a safety net in case of overspending, as you are guaranteed meals and drinks even if the funds are running low! ATMs abroad can be dangerous on holiday, in the sense that it’s easy to lose track of how much you are spending, so we encourage all holidaymakers to work out a clear daily budget before they jet off.”

LINK http://www.tenerife.co.uk

ENDS

For more information, or to arrange an interview with somebody about Tenerife.co.uk, contact Shannon Haigh of 10 Yetis PR Agency on 01452 348211 or email [email protected]

Editors Notes

Tenerife.co.uk launched in March 2010 and is from the founders of the UK’s fastest growing online independent travel agent sunshine.co.uk. Tenerife.co.uk offers holidays solely to Tenerife.

www.sunshine.co.uk is the UK’s leading online independent travel agent and was founded by Chris Brown and Chris Clarkson, the same people behind Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money. Sunshine.co.uk offers low cost holidays and budget flights to destinations all over the world as well as great deals and discounted hotels.

Santa Monica, CA ( PRFriend) August 31, 2009  – Passionate about achieving fast success, Kane Minkus & Jeff Slayter spent the last decade building businesses under close supervision of internationally recognized coaches, high powered executives and CEO trainers.

During that time, they ran, bought, developed and sold over 2 dozen companies, and managed close to 100 Million dollars in investment capital for investors in varying industries.

Most people would quit there! Yet in their endless pursuit for the top tools and techniques, to build their companies at record pace, they continued to spend weekend after weekend in private training with NLP Masters, Executive Coaches, Movement Experts, Leadership Consultants, Marketing Gurus, Presentation Masters and Financial Educators.

After learning & testing concepts, integrating and creating new models, they have designed an unparalleled toolbox for Entrepreneurs and Service Professionals to maximize their earning potential and generate a flood of clients and money .

Have you noticed that some people ride the economic swings in constant exhaustion, while others are comfortably and peacefully watching the storm from a distant shore?

Learn how to be on the shore sipping your favorite drink instead of being tossed around the ocean like a little tugboat in a storm.

It’s time for you to be consciously architecting your next year of financial wealth and stop letting the economy, friends, family or colleagues direct your financial future.

Our rooms are packed with Entrepreneurs and Service Professionals that are all playing a big game this year with their careers and businesses. They are dedicated to learning the tools and techniques that other successful entrepreneurs use on a daily basis, to experience building their practices and businesses with ease.

People who come to our events are looking to have fun, learn incredibly cutting edge techniques in the realms of Sales, Negotiation Leadership, Marketing, Presentation Skills and Financial Management and meet other highly success oriented professionals.

Participants in our trainings have met business partners, created investor relationships, new customers, lucrative JV partnerships and even met the love of their lives. With so many, highly focused and energized people in the room, anything is possible!

Visit the World’s Hidden Masters website to learn more: WorldsHiddenMasters.com

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For those contemplating investment in fine wine as part of an overall investment portfolio, the latter part of 2008 serves as a good barometer for the resilience of this market.

As predicted, the initial dip seen last October, attributed to the large sell-off of investment grade wines as global economies turned sour, is starting to show signs of sustained recovery, thanks in large part to the unique supply and demand characteristics that influence this market. Increasing worldwide demand for these wines, particularly from the Asian market, has resulted in an inverse supply curve and prices ticking back up.

It would appear that Hong Kong’s intentions are clear in wanting to become the trading hub for fine wines in the region by adopting a zero tax policy on wines and spirits to replace the 40% tax levied previously. This, combined with the weak sterling, has been the catalyst for the major auction houses, (Sotheby’s, Christie’s, Acker Merrill), setting up shop in Hong Kong and enjoying considerable success. Traditionally, these same auction houses hold their monthly sales of fine wines in London and New York to provide added value to their core of art buying clients, which stands in contrast with the fledgling market developing in Hong Kong where wine has taken centre stage.

Rather than being ‘wine investors’, the profile of buyers in the East Asian region suggests that they are buying for consumption rather than profit, however with such a strong track record of performance within the established market, we feel it is only a matter of time before speculation begins to play a greater role and further contribute to the longevity of this present growth cycle.

Although it is often said that the market for fine wines is the last to feel the impact of any economic upheaval and the first to show recovery, there is no substitute for seeing this principal put to the test as indeed we have over the last 10 months.

What has become apparent is that rather than there being a period of inactivity – consumption, collection and speculation have remained unhindered leaving auctioneers bullish and investors currently still able to buy investment grade wines at an advantageous price, indicating probable growth in the medium as well as long term.

www.wilsondouglas.co.uk

[email protected]

LONDON, 16th April 2009 – Borro.com, the UK’s leading provider of secured bridge loans, today announced that it is managing thousands of enquires monthly, and providing an unrivalled level of service to its clients. Read more details on this service from real Borro.com customers:

Mary Unwin, a property developer from Bideford in Devon, has realized her dream of owning a brand new Aston Martin roadster worth ?98,000, by getting a bridge loan to help finance the deal. She approached Borro.com with a bracelet and three diamond rings, valued at ?10,000 and secured a ?5,000 loan. “The Aston Martin dealer was offering interest-free credit on half the price” says Mary. “I already had some savings, a car to trade in and put some of the cost on my credit card. I’d fallen in love with the car and wanted it arranged quickly, so I didn’t bother approaching a bank. I’ve never used a pawnbroker before but I don’t see any reason to keep it secret. I’ve already told my friends. Some money from an investment arrived a month later, so I was able to settle my loan and reclaim my jewellery. The interest rate is 4% a month, so I regard it as a good short-term loan. I can manage perfectly well without my jewellery for a month.” She adds “the service from Borro.com was quick, efficient and warm, I would highly recommend it.”

Robert Charles, 51, from Ipswich, who runs his own chauffer company, turned to Borro.com when he ran into cash flow problems and his bank refused to help him tide over. “I’ve got lots of assets but needed some cash while I was arranging a land sale” he explains. “Before I could sell the land I needed to pay for some fencing but I didn’t have the cash. It was a complete waste of time going to the bank, so I had a look online at other alternatives.” Mr. Charles received a bridge loan secured by a family heirloom, a 17th century silver fruit bowl, worth ?2,500. “It normally sits in a glass case at home” says Mr. Charles. “I wouldn’t want to lose it but I was confident I’d be able to meet the repayments. The deal was done over the phone and I was loaned ?1,300. There were no mounds of paperwork to be completed. It is the first time I have used a pawnbroker but it was all very straightforward. The bowl was couriered to Borro.com and the money was in my account within a few hours. I thought that the monthly interest was reasonable.” He added “I regarded it as a good short-term loan. If I ever got into that situation again I’d have no hesitation in using Borro.com. The land deal has been completed now so I am about to reclaim my bowl”

Steve Arnold, from Scotland, has recently left the armed services and was waiting on a lump sum payment when he turned to Borro.com. “I had been abroad for a number of years and had no credit history, wasn’t on the electoral role, and therefore found it difficult to get credit. I needed the extra money to pay for courses to allow me to set up as a self-employed electrician. I looked into payday loans but they were too expensive.” Steve secured his bridge loan with 2 campaign war medals and 2 service medals. He adds “I got a loan of ?350. I was quite tearful to have to use them but knew I would get them back one day as they were not sold – over the past few years I have lost 4 mates and each medal represents each one of them. The service I had got from Borro.com was great and it made me feel comfortable that it was the right option for me. Because it was over the internet it was also discreet which was very important. I settled my loan in December and received my medals back in pristine condition”
Borro is associated with these terms:

Online pawnbroker
Online Pawn Shop
Short Term Secured Loan
For more information, please contact the Borro.com press team:
Caroline Fosbury
Fosbury PR
+44 (0) 7973318973
[email protected]

Investing in real estate blindly is often likened to jumping a deep water swimming pool without the knowledge of how to swim. In short, investing in real estate without adequate knowledge can lead to disastrous results. Thankfully, one Chicago based businessman is out to help new investors leave their risk at the door with an innovative education program.

YourFinancialRiches.com is owned and operated by real estate investor Jeremy Delgado. The site is built to offer people interested in making supplemental income from real estate a reality. Investing in real estate is all too often glamorized on late night television as an easy hassle free way to make money.

“These late night TV shows have people thinking they can pick up a few properties for nothing down with no credit and make millions in months. The truth is real estate investing is hard work, and people need a solid foundation of market experience and education before true wealth arrives. My program provides both of the needed entities in a way that is affordable, easy to follow, and incredibly effective.” Explains YourFinancialRiches.com Founder and Owner Jeremy Delgado in regards to his innovative approach to real estate investment.

Helping Mr. Delgado educate his clients on the power of real estate investment is Nouveau Riche, a real estate education and mentoring program that has received rave reviews from clients, and teachers alike.

Nouveau Riche offers college level courses in real estate investment. Topics range from home appraising to financing a real estate purchase. The wholesome approach to education first, investment second, is what has people lining up to get involved in the program.

“I have seen people at our meetings just light up with excitement over this program. It is a way for people to become schooled on the real estate investment industry without losing any money in the process. Once the students are capable of understanding how to make a solid investment, we have sister companies that come aboard to provide the necessary services to make that happen. It is literally a one stop shop.” Explains Jeremy Delgado in reference to his businesses variety of services.

For more information or to view a free video presentation visit:

http://www.yourfinancialriches.com