New research by the UK’s fastest growing affiliate fashion website has found the top things men hate about women’s fashion trends include UGG boots, Jeggings and tattoos.

In a revealing new study of 1,564 men aged between 18 and 30, www.MyCelebrityFashion.co.uk found that certain things women find fashionable is a turn-off for some men, including too much makeup and tattoos.

Just over half of the men disliked the fashion phenomenon of Jeggings.  Just 21% liked the look, while a third didn’t even know what they were. UGG boots were the most hated item of clothing with 57% of men saying so. A third said they liked them, making Uggs the most well known on the list. 38% of men disliked the Harem style trousers and leg warmers were hated by 30%.

It was not only style, but colour that proved to make a massive impact on men. A massive 73% hated the recent trend in neon fashions; this was closely followed by pink. Darker colours were considered much more popular with 3 in 5 men saying they found dark coloured clothing sexy.

44% of men didn’t like the idea of tattoos on women, the main reason for this being poor designs whilst 1 in 5 thought they looked tacky. One third of the men liked tattoos and 23% said they didn’t mind them.

The subject of makeup provided a mix of answers, 68% of men said they disliked too much slap, however 20% of these said some make up was better than none at all.

Alexandra Burke, Alexa Chung and Cheryl Cole were deemed the most stylish women in showbiz, claiming 83% of all answers. From the men, Rhianna failed to score many points and 3 in 5 men labelled her the worst dressed celebrity of 2009.

In contrast, when questioned on which female fashion trends they liked the most, the top answer with 37% was the maxi-dress. The one shoulder dress was second with 25%, and other contenders included A-Line skirts and skinny jeans.

However when asked what styles that men hated on other men, skinny jeans were rated top hated taking 57% of the answers.

Speaking about these latest findings, Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said;

“It’s really interesting to see that some of last year’s fashions have been so unappealing, particularly when they have sold so successfully. It’s a fascinating look at how men and women think so differently.”

He continued;

“Even though this is what the men think, I doubt it will change what women like and how they dress. It’s all a matter of personal opinion and feeling comfortable in your own skin.”

LINK http://www.mycelebrityfashion.co.uk

END

10 YETIS JOURNALIST TRIVIA QUIZ:

For a chance to win a prize, be the first to respond with the correct answer to the following question:

Q:  What is the difference between Jeggings and Treggings?

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

New research by the UK’s fastest growing affiliate fashion website has found that 1 in 4 women wear just 10% of their wardrobe and 91% have an item in their cupboard that still has the tags on.

25% of women only wear one tenth of all the clothes they own, a new study by www.MyCelebrityFashion.co.uk of 1,623 women aged 18-30 has shown.

Almost all of the respondents claimed to have something in their wardrobe that they hadn’t even taken the label off of and 79% have bought something in the past that they knew they would never wear.

Of the women who wore less than half of their wardrobe, the main reason was habit, with 53% admitting that they were stuck in a rut when it came to being adventurous with their style.

84% confessed to keeping hold of clothes that were too small for them, in the hope that they could wear them again one day and 46% said that they had something in their wardrobe that was 10 years old, that they thought might come back into fashion one day.
MyCelebrityFashion also found that only 8% of the women who took part in the research claimed to wear all the clothes they owned, but 3 in 5 said they had duplicate items in their wardrobe, such as two pairs of the same jeans. 67% quite fancy the idea of a capsule wardrobe, an idea which has been made more popular by Gok Wan, which involves owning around 20 key pieces which can be mixed and matched to make up multiple outfits and looks.

1 in 3 women, 33%, said they were unhappy with their style, whilst more than half said it was primarily their financial situation that prevented them from getting the look they wanted.
Andy Barr, Marketing Director of MyCelebrityFashion.co.uk, commented on these findings;

“I think this new study proves that although plenty of women have shopped all of their lives, they still feel they have nothing to wear. It’s really surprising that so many women wear so little of the clothes they actually own .The idea of a capsule wardrobe is becoming a more popular concept, but I think it will be a long time before the majority of females narrow their wardrobe down to just 20 staple items.

He continued, “It seems a good clear out is in order for many! As for those who feel they can’t have the style they want due to cost, more need to realise that celebrity style can be theirs for a fraction of the price that the stars pay. High street retailers have a lot to offer.”

LINK http://www.mycelebrityfashion.co.uk

END

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site