PR Friend Press Releases

TheEbookSale newsletter hits the 10,000 subscriber milestone.

Limerick, Ireland, October 21, 2009 — TheEbookSale Publishing, an Irish based eBook Publishing company, harnessed the power of email marketing 18 months ago. Since then, the subscriber list has hit 10,000.

Company President, Richie O’Brien, is delighted with the announcement and thinks that “This is a significant milestone for our publishing house”, and acknowledges that “email marketing and newsletters are fundamental to the success of any online business”.

So what are newsletters and why are they good for business?
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newsletters delivered electronically via email (e-Newsletters or eZines) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence. They are published by businesses and companies to provide information of interest, upcoming events and company news to their members, customers or subscribers.

It is planned that our ebook newsletter will also be fully compatible with smartphones by our next issue later this October. “A higher percentage of subscriber use iPhones, Blackberry and other smartphones to surf the web, read emails and newsletters nowadays” states Richie, and if you do not stay abreast with the latest trends, your subscriber list will begin to suffer.

There are so many factors that can help or hinder the success of a newsletter. It’s important to use a short, simple and clean layout where you get to the point quickly. Remember, the newsletter is not just about you, it’s also about your subscribers. Get to know who shops in your store or needs your services and then tailor the newsletter to your clients and what they want. Mr. O’Brien adds that you must “write to express, not to impress” and that asking your subscribers for feedback is fundamental to understanding the needs that must be satisfied.

Delving into the backend of newsletter publishing is also very important. Analysis of delivery reports, tracking and geo-tagging can tell much about the strengths and weaknesses of the newsletter campaign. It will help to maximize subscriber pickup and more important, it will minimize the unsubscribe count.
To conclude, publish regularly and provide ‘Contagious Content’ to keep the loyal subscribers happy and to impress new subscribers so that they will hit that ‘forward to a friend’ button.

Check out our newsletter by going to our homepage, www.theebooksale.com

About TheEbookSale Publishing, Inc.:
TheEbookSale Publishing offers custom ebook publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their ebooks while retaining all their rights and full creative control. Available globally at www.theebooksale.com and located in Limerick, Ireland, TheEbookSale Publishing, Inc. represents the future of ebook publishing, today.

Contact:
Mr. Richie O’Brien, CEO
TheEbookSale Publishing, Inc
Ballycummin Village, Raheen
Limerick, Ireland
00353877868066
info@theebooksale.com

http://www.theebooksale.com

Excel Software has delivered MarketBuddy 2.1 to automate marketing activities on the Internet. Organize contacts, manage email lists, send customized email messages or newsletters, distribute press releases, fill web forms, post trialware or shareware to download sites and create business forms. MarketBuddy supports multiple databases, multiple users and tens of thousands of contacts with a customizable database tailored to the process of marketing communication.

Contact records include custom fields, checkboxes and choices combined with form creation, data entry and printing. Contact data can be loaded from an email message, collected from an automated web form generated by MarketBuddy or imported and exported to any database or spreadsheet.

Version 2.1 adds advanced features to compare, merge, remove duplicates and organize contact records. The tool records the communication history of each email message sent or news release distributed to PR distribution sites. Users can view the time-stamped history log of each contact or search the history to determine which activities are completed and what remains to be done.

* Post News to Web Sites and Press Release Distribution Sites
* Update Product Web Directories and Publish White Papers
* Fill Web Forms Using Click Field Collections and Integrated Browser
* Upload Trialware or Shareware To Hundreds of Software Sites
* Maintain Email Lists with Add, Delete, Clean and Collect Commands
* Send Newsletters and Customize Messages with Batch Email Features
* Import, Export, Search and Manage Contact Information
* Create, Load Data, Edit and Print Custom Business Forms
* Generate Web Forms To Collect Contacts without Programming

MarketBuddy is $195 for the Standard edition or $395 for the Pro edition. Excel Software offers contact data for PR Distribution Sites, Software Download Sites, News Editor Email Addresses and White Paper Publishing Sites that can be imported into MarketBuddy and used to market any product or service.

MarketBuddy is available for Windows and Mac OS X with examples on CD, printed and PDF User Guide and integrated help system. Visit the company web site for product information, site license pricing, free trial download, demonstration videos or secure online ordering.

Excel Software
Ph: (505) 771-3719
Fax: (505) 771-3718
Web: www.excelsoftware.com
Email: info@excelsoftware.com