SMU-DE course in media nurtures future professionals in communication and journalism

Often referred to as the fourth estate of democracy, media has grown enormously both in power and social influence to live up to its billing. Post the opening up of markets India has seen a sizeable growth in terms of media. Introduction of foreign news channels due to mergers and collaboration, growth in the number of newspapers and magazines in the country and the introduction of investigative & sensational journalism as a means of garnering TRPs has been some of the noticeable changes. About 45,000 newspapers, journals and periodicals are now brought out in 105 languages and dialects. All India Radio runs 195 radio stations and has 302 transmitters. In addition a host of private players are also present on radio as well as dozens of news channels in regional as well as national language. It is a blooming field with host of opportunities, challenges and power.

What makes a career in media even more interesting is its variety of options. Photographers, script writers, copy writers, creative writers, public relations analysts, event managers and critics come under its purview. However for a successful career in this field, one needs to pursue a career oriented course in which there is exposure to the broad spectrum of journalism as well as skill training as needed by the industry. Moreover scope for internships and work is extremely vital as it adds value and experience to your CV. Sikkim Manipal University Distance Education (SMU-DE) is one institute which understands the needs of the industry and is offering 2 career oriented courses: BA in Journalism & Mass Communication (BAJM) and MA in Journalism & Mass Communication (MAJM). Moreover SMU-DE encourages its students to work while they study unlike regular colleges.

Making this possible and easy is the multi award winning learning system EduNxt which allows students to study according to their needs. This virtual learning platform is available for all SMU-DE students over the Internet. EduNxt allows students to access faculty mentors, industry experts, counseling, virtual classrooms, self-learning materials and over a million journals. Mock tests, videos, presentations and case studies are updated real time on this platform helping students to stay in sync with the industry. All this at one’s own time and pace thereby providing students ample time to plan and schedule their studies.

The curriculum has been prepared and frequently reviewed by the in-house university faculty and industry based professionals. Soft skills, communication techniques and practical aspects of journalism form a major part of the course. This practical approach of journalism and media studies has helped SMU-DE students achieve ready acceptance in the industry. With the added advantage of working while studying, SMU-DE students have always stayed ahead of competition framing their own career path to success.

The media scenario in India is getting bigger in the coming years with close to 20 news channels in the offing. Close on its heels is the increasing globalization of Bollywood and industrial growth across all verticals. All of this presents wide array of opportunities related to the journalism field. At SMU-DE, we train students to be job ready and equip them to be able to face challenges going forward. Enroll today into SMU-DE and give your career the boost it deserves. Get a degree that really works.
For more information visit http://www.smude.edu.in/BAJM or call on 1800 266 7979 (Toll free).

The UK’s only recruitment agency review site has today revealed that three  in four British workers would have considered taking a pay cut or cutting down on their hours if their company was in financial difficulty during the recession.

New nationwide research conducted by the UK’s only recruitment agency review site had revealed that nearly  three in four workers would have taken pay cuts or worked less hours during the recession in a bid to save their company.

Www.HireScores.com polled 1,298 people to see how far people would have gone during the recession in order to keep hold of their jobs and save their company. Of those who would make a compromise, 63% said that they would have been willing to take a pay cut in order to save their company if the recession had affected the business financially.

Of those who said they would take a cut, one in five, 21% said that they would have taken a cut of up to 5% if it meant they could stay in their current employment. Half said that they would be willing to take a 2% decrease in their wages, with only one in ten people claiming they would allow a 10% decrease. Of the people that said they would take a pay cut, half said they would only do so if their boss were to take one too.

61% of those polled said that they would be willing to do more hours for no extra money in an attempt help out their employer. Four in five people who believed that this would help their company said that they thought it would eliminate the need for the employer to hire temps or extra staff to cover the workload.

The top things employees would have done to save their jobs and company during the recession are:

1. Take a pay cut – 63%
2. Work over time for no extra money – 61%
3. Work less hours – 52%
4. Go without annual bonus– 46%
5. Print less – 39%
6. Unpaid leave – 37%
7. Give up their company car – 35%
8. Give up their work phone– 33%

Of the 26% workers who said that they wouldn’t make an allowance in order to help their employer out, one in three, 34%, said that they didn’t care about the job that they had. Half, 49% said that they were unable to make any changes to their working hours or pay due to their living commitments, whilst 17% said that they didn’t like their boss enough.

Lisette Howlett, Managing Director of http://www.HireScores.com said;

“I think it is great that so many of those in employment are willing to make compromises in order to save their company, such as taking pay cuts, cutting down on hours and by taking unpaid holiday. This level of support should give many companies the confidence and ability to work their way through the recession.”

She continued;

“It is interesting to note how much more willing people became if their boss did something first, which says quite a bit about the importance of strong, authentic leadership during challenging times. Also interesting is the number of people who were not willing to make a change who stated that this was because they did not like their boss enough.”

***ENDS***

Link: http://www.HireScores.com

Gabrielle Lofthouse, 10 Yetis PR
Tel: 01452 348 211
E: [email protected]
T: @Gabriella_PRowl

Note to Editors

About HireScores.com:

HireScores.com website is totally independent and not linked to a job board or recruiter which makes it ideally placed to provide such information
HireScores.com is committed to fair feedback with checks and balances in place to support this
Free to use for all with a strong and growing knowledge centre, Blog and Forum
Lisette has over 20 years industry experience with such firms as ICI,
Zeneca/AstraZeneca and Syngenta as well as local government and the public sector.

London, UK, Jan 11, 2010 – Nothing works better in adding to your brand popularity and sales than a well written Press release. If you are looking for a company that can help you with writing and distributing Press Release for your company, get in touch with pressreleasedistributionservice.co.uk.

The company has been writing quality PR for a lot of businesses in the industry and has helped them nurture their image in front of target audience. If you are looking for the same, contact the professionals who are well acquainted with their work and highlight your products and services in the best possible way. Getting media attention to your company will not be a daunting task with proficient PR writing and distribution services.

Look forward to quality Press release writing services for your company as the writers and editors stay in touch with you constantly. The company has a team of trained and skilled writers who are familiar with the correct style of writing Press Release. The PR written by these experts do not fail to catch the attention of media persons and achieve the desired results. The company provides you Press release for approval before distributing to various mediums. The professionals also welcome any alterations and the copy is changed till you are completely satisfied with the work. The best part is Press Release written by the company becomes your property and you can use them the way you like to.

Informational and well written PR that has all the elements for gripping the attention of readers is created at pressreleasedistributionservice.co.uk. Businesses who wish to break the clutter should contact the company immediately. The exposure and recognition that your business will acquire with efficient PR writing and distribution, will surely add to your delight. By getting associated with the professionals of company, you can attract the attention of preferred media outlets that will help your business soar to new heights of success.

Press release writing and distribution is forte of the company, so you can be relaxed about the quality of services. Promoting your new services is as easy as a breeze with effective services of pressreleasedistributionservice.co.uk. The company not only takes care that the Press Release for your company is up to the mark but also ensures that its gets distributed in the right network for a larger client base and better ROI.

The company distributes press releases through wire services, emails and fax to the respective mediums so that it reaches the target market without any hassles. The planning and distribution of the Press release for your company is done with utmost care. Whether you are a new company or have been in the industry for a while, role of press release in increasing your sales cannot be ignored. Contact pressreleasedistributionservice.co.uk and get the finest means to enhance your brand awareness. The Press release writing and distribution services by the company will not burn a hole in your pocket too. Convenience, affordability and efficiency are at your fingertips with the services offered by the company.

To find out more about Press Release Services, or any of other services, please visit our website at www.pressreleasedistributionservice.co.uk

Consumer PR Agency 10 Yetis is celebrating its fourth birthday in style having had a record year despite the recession, doubling its staff numbers, tripling its turnover and winning more new clients than at any time in its history.

Today sees consumer PR Agency, 10 Yetis, celebrate its 4^th birthday with record breaking success as the company reports excellent levels of growth over the last year.

The Gloucester based PR Agency that has clients across the UK, Europe and even Fiji can report it has doubled its number of employees, tripled its turnover and won more clients that at any point in the company’s history over the last 12 months.

Public Relations Agencies have faced a torrid time due to the global recession but 10 Yetis has so far weathered the storm by remaining true to its roots and concentrating exclusively on delivering the type of media attention and coverage that increases client sales and improves their bottom line.

Over the 4 years since the company began, the PR Agency has gradually moved from predominantly being seen as a financial services and tech sector public relations company to being recognised as a dedicated consumer agency.

The company has also proved that it can handle much more than consumer PR campaigns through client wins for brands such as TweetMinster, a site which creates greater engagement between politicians and members of the public, and giving crisis communications advice to a family involved in one of the greatest tragedies of 2008 and who were being besieged by the media.

Speaking about the record breaking year Andy Barr, Managing Director of 10 Yetis said,

“There is no doubt about it, the last twelve months have been a rollercoaster where we have expected the recession to take hold at any point but the reality has been that we have enjoyed phenomenal business growth, been fortunate enough to recruit some excellent new members of the team and most importantly, raised our profile to win exciting new clients”.

He continued,

“Never one to rest on laurels, as we head into our 5^th year of trading we have a number of exciting plans for the future and hope to go from being the wild card agency for big brand pitches to being one of the first names that companies are looking to work with”.

www.10Yetis.co.uk

END

For further information contact Shannon, 10 Yetis PR Agency, 01452 348211 or [email protected]

London, UK ( Prfriend ) August 7, 2009 – It’s certainly something lots of marketing experts are talking about, but just how small businesses should go about building an online community is harder to understand. Ben Dyer has built a 10,000 member community for his business and he shares the lessons he’s learned in a new article on Marketing Donut.

Dyer says that while a community is a powerful way to engage with your customers, building one requires patience and perseverance.

“For every community I have seen fail due to lack of traffic, two have the plug pulled because of a perceived lack of progress” he says.

Dyer says the other key ingredients of success are: leadership, ground rules, taking criticism on the chin, and making sure the community caters to everyone, not just the “fanatics”.

“Running a community is hard work, but it can be a fantastically rewarding experience for both you and your customers. The reality is that if you have a successful company, product or service, your customers will be talking about you anyway. What you need to decide is whether you are willing to facilitate the conversation.”

Backed by Google and Royal Mail, Marketing Donut is a free marketing resource that’s been developed specially for small business. Practical and no-nonsense, Marketing Donut covers all aspects of small business marketing, from branding through to internet marketing, from direct marketing through to generating PR for your business.

Further information:

* The Marketing Donut is at http://www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
[email protected]

###

London, UK ( Prfriend ) July 17, 2009 – Making your most valuable customers feel valued with a carefully-selected gift could deliver the same return as a direct mail to 1000 people or an advert in the local newspaper, says a new expert article on free small business marketing resource Marketing Donut.

“Merchandising might seem like an unnecessary cost during the recession, but if you set clear objectives and select the right merchandise for your target audience, it can generate a valuable return on investment,” says the article on Marketing Donut.

The article says merchandising delivers benefits such as: connecting with customers, raising awareness of the business, and driving sales.

Marketing Donut expert Andy Preston says that with merchandising it’s important to be clear about what you want to achieve. “For example, do you want customers to sign up to your newsletter and communicate with you more, or to drive new customers to your website and increase online sales?”

It’s also important to choose an item of merchandise that’s appropriate for your business.

“So if you’re in financial services you could portray your reliability with something practical, and if you’re in the leisure sector, you should create something fun. For example, a go-kart business could distribute wind-up mini racers.”

The article also has advice about choosing suppliers and methods of distribution.

Marketing Donut is a free marketing resource that’s backed by Google and Royal Mail. It’s got thousands of expert tools and information covering all aspects of small business sales and marketing.

Further information:

* The Marketing Donut is at www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
[email protected]

###

ROSS, California – December 10, 2008: At a time when most companies are downsizing or simply cutting back, Consort Partners (www.consortpartners.com) is doing the unthinkable: they’re expanding.

Consort, an international strategic public relations and marketing consultancy, has further enhanced its team by hiring Mark de la Viña, a staff writer, podcaster, videocaster and blogger for the San Jose Mercury News. This somewhat unconventional hire – just weeks ago, Mark was fielding pitches rather than crafting them – demonstrates that Consort is adopting innovative ways of enhancing its services.

“We’re expanding at a time when other people are contracting,” says Consort co-founder Dominic Johnson. “Hiring Mark will help us deepen relationships and strengthen connections with the journalistic field.”

In his 20-year career, Mark has worked with major metropolitan daily newspapers, including the Philadelphia Daily News and the Orange County Register. His articles, which have appeared in the Los Angeles Times, the Chicago Tribune, American Demographics, In Style and Latina, have inspired the names of at least two punk rock groups. Since 2003, Mark has tutored at 826 Valencia, a writing center established by Dave Eggers in San Francisco’s Mission District. Mark stands firmly in his belief that rice in burritos is a sin against nature.

“I get to use much of the same skill set I developed as a daily journalist,” Mark says. “At the same time, I’ve always tried to approach journalism in a variety of ways, whether by writing up a package of stories or shooting a one-on-one video interview. Consort is constantly looking for new ways to communicate, and I’m excited to be able to utilize my experience and contacts on behalf of our clients.”

About Consort Partners

Founded in 2004, Consort Partners is an independent PR and marketing agency focused on the technology and media sectors. Based in the Bay Area, Consort has operations across the US and in London, England. Founded by international entrepreneurs with extensive industry experience, Consort’s team has a proven history of launching companies and products, creating new categories, changing perception and delivering value for consumers, employees and shareholders alike.

For a real-time snapshot on what we’ve done for our clients lately, please visit: www.consortpartners.com/news.php.