During the spring, flocks of migratory wading birds arrive from their natural habitat, which would be usually intolerably cool during winter, to a critical non-breeding habitat on the tropical places.

Protection of these migratory birds is a concern that needs real attention. Some of these birds from northern hemisphere fly more than 20,000 km a year in search of a suitable dwelling place for survival during the winter season.

The use of GIS and remote sensing technology can be used as an integral part to trace the migrating location of these birds from field mapping to reporting of the location.

One tip to find the birds of migration is to identify their food habit. This would give an idea of their prospective migrating location with regard to the availability of the specific food.

For instance, if we take the birds that usually migrate from Siberia to the tropical North coast of Australia. These migratory birds feed on small animals that live in mud such as crabs, snails and worms. These birds naturally migrate to the area of low muddy lands of Australia to feed and refill their energy for their journey back to their natural habitat.

Using compatible and innovative GPS units and enough field staff, samples can be collected from various points of the expected area of migration by producing progress maps and occasional species maps. By these procedures, even the presence of any new species in the area also can be identified.

To cite another example, some migratory birds have time and again halted in Malaysia during their roosting season that usually lasts from November to March because of its Matang Mangrove Forest.

The arrival of these migratory birds was observed by The Department of Wildlife and National Parks and they have decided to create a GIS database in order to study the biodiversity and sustainability of migratory birds.

Finally, they made a GIS database for the migratory birds and conducted an overall analysis on the captured data. The methodology run from need assessment to data collection, database development and system integration. This finally resulted in an analysis on the trends of bird migration, the properties of ecosystem, environment sensitivity analysis and spatial statistic analysis on the distribution of the migratory birds.

As already mentioned, the resultant migratory bird’s database contain statistical results on the trend of bird migration which in turn helped to identify the endangered species of migratory birds. When the endangered species are classified, measures and procedures for the maintenance of the mangrove areas are taken.

• The database of the migratory birds with reference to the diversity and sustainability of the birds can been developed using ArcView 3.2, MapObject 2.0, Microsoft Visual Basic 6.0, AutoCadMap 2.0 and S-Plus 2000.

Process of creating orthophoto / orthorectification <!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>

Regards

SBL GEOMATICS

Article by : RARIMA N S

How do you choose a successful retail system? By understanding geography and people’s relationship to location, we can make informed decisions about the way we live on our planet. Successful businesses use Business Geointelligence. Organizations can go beyond standard data analysis by using GIS tools to integrate, view, and analyze data using geography.

How do you choose a successful retail site?

Location is the often repeated mantra that empowers retail site selection success. Gis accelerates this success by identifying a site of high demand potential and visual exposure through our business geointelligence methods.

GIS has tailored solutions for specific business needs which include advanced geospatial modeling, statistical analysis, and cross-referencing of customer,

public and private data.

All these are designed to help companies identify, analyze, and prioritize the fresh and upcoming business prospects and optimize existing sales and marketing programs to enhance their profit potentials.

GIS help you make decisions on

1. Real Estate Management.

2. Planning New Locations.

3. Optimization/ Selection.

4. Planning Business Planning.

5. Territory Planning.

Input for the process

1. Demographics.

2. Expenditure potential.

3. Consumer segmentation.

4. Shopping center locations.

5. Your corporate or proprietary database.

Applications of GIS Services in Retail Sector

1. Evaluate current market position and identify under and over invaded submarkets.

2. Estimate the number of locations a market can support.

3. Understand the effects of competitive market moves.

4. Identify the optimal expansion opportunities in a market.

5. Evaluate existing stores to spot over & under performers.

6. Measure the impact of new store openings, relocations, remodels, closures, and competitive acquisitions.

7. Identification of a series of existing locations that resemble the proposed location.

8. A compilation of maps and reports that highlight the crucial information about a potential site in a consistent and comparable manner.

9. Score potential locations based on the quality and composition of the expected trade area.

10. Assess the size and shape of a proposed store’s trade area based on urbanicity and competitive intensity.Store networks and prioritize capital investments based on predictive, multi-factor trade areas.

11. Optimize store networks; and localize marketing and merchandising.

12. Prioritize markets to enter, expand or exit.

GIS Benefits

1. Increase revenue potential by realizing market share.

2. Understand spheres of influence and gain knowledge of your trading areas.

3. Estimate sales and quantify market cannibalization.

4. Enhance performance of existing stores.

5. Prioritize retail expansion and optimize retail network strategies.

6. Improve returns on direct marketing and promotional campaigns with better.

7. Stimulate development strategies for improved results.

8. Reduce risk on long-term real estate decisions.

We hope you found it useful. For more information about the applications of GIS Services in various sectors Please visit the following link. http://www.sblgis.com

Thanks and Regards,

GIS @ SBL

GIS Service provider