Shenzhen, Guangdong ( Prfriend.com ) January 18, 2010 — China ecommerce company Chinavasion is happy to celebrate the one year anniversary of their revolutionary e-commerce invention “PIPUM”.

Used to give instant product information to users, The PIPUM or Picture In Picture Usage photo style incorporates multiple layers of information in a single picture.

By studying site usage patterns by potential customers, the team at Chinavasion was able to capture an 800% increase in click-through rate by incorporating a new graphical primary photo that makes a product presentation more engaging and informative.

According to Chinavasion’s PR manager Rose Li, the company created the PIPUM picture design strictly to help its resellers with sales.

All too often we found that our resellers had to describe to resellers what the items actually did,” she said. “Putting the use directly into the picture is just one way to solve that problem and quadruple sales figures at the same time.”

The trend to include the use in pictures is one that has spread throughout the Chinese ecommerce industry.

Chinavasion’s Rose Li said she and her colleagues have seen many competitors replicate the PIPUM Style.

“Imitation is the sincerest form of flattery,” according to Rose Li. “We are honored to see our developments spread through the China ecommerce industry.”

Chinavasion’s Rose Li said that the China ecommerce firm had no plans to rest on its laurels and was already working on two styles which it would use frequently in 2010.

“We are always looking for ways to make better pictures which will help our resellers sell more,” according to Rose Li. “We are only happy when our customers are making money with us.”

Discover the China Ecommerce store that is leagues above the rest. Visit Chinavasion.com or paste this URL into your browser http://blog.chinavasion.com/index.php/3246/ecommerce-leader-chinavasion-celebrates-the-first-anniversary-of-pipum-pictures-introduces-ofs-photos/

Connecticut Better Business Bureau offers advice to help consumers protect purchases

The recent closing of a substantial number of large retailers this year has shoppers understandably worried about gift cards, warranties and post-holiday gift returns.

Connecticut Better Business Bureau President, Paulette Hotton Scarpetti, says the high bankruptcy rate has consumers confused and worried.

“Consumers are understandably concerned and want to know that their holiday purchases are protected if a retailer goes under.”

When a retailer files for bankruptcy it may file either for Chapter 11, which means it intends to reorganize and continue to do business, or Chapter 7, which means closing down permanently and liquidating assets to pay creditors.

If a retailer intends to continue under Chapter 11, it will often deliver on goods, redeem gift cards and fulfill services. Sometimes, however, a Chapter 11 can quickly turn into a Chapter 7, leaving consumers at the end of the line of creditors, and often receiving no compensation at all.

Your BBB has some advice for consumers if a retailer files for Chapter 7 bankruptcy:

Pay with Credit Cards

Even though customers are not preferred creditors, if an item is purchased with a credit card, they may be able to dispute the charges with the credit card company and get their money back. People who pay with a debit card, check or cash will have to file a claim with the bankruptcy court administering the process, within a 90-day period. Information on filing a claim and forms may be found at www.uscourts.gov

Gift Cards

Your BBB recommends redeeming gift cards as soon as possible to avoid any problems if a retailer does go under. This can prevent having to file court documents for a claim. In rare cases, consumers may get some of their money back, and some retailers are even trying to attract new customers by accepting bankrupt competitors’ gift cards.

Warranties

The validity of an outstanding warranty varies with each bankruptcy. If a retailer goes out of business, the manufacturer may still honor the warranty. If a manufacturer closes its doors, consumers may be able to rely on warranties provided by the retailer. Many extended warranties and service contracts are administered by third parties and usually are not affected when a retailer closes its doors.

You can find more information on gift cards, extended warranties and how to be a savvier consumer at www.bbb.org.