Creative Troy Based Outsourcing Company Raises More Than $1,700 for the Organization

Troy, MI  - May 15, 2009 — Rockland, Inc., a privately owned and operated marketing firm, recently participated in the Multiple Sclerosis Walk in Troy, Michigan through the National Sclerosis Society – Michigan Chapter.

Rockland’s Team

Rockland’s participants–a total of 32 people from his office, made up of staff and their family and friends–were outfitted in matching shirts with their team name. They walked 3.2 miles to raise money for the organization.

Rockland‘s staff raised and donated a total of $1,700 to the walk; $250 was donated by the office and owner Andrew Breuninger, who donated funds for each employee who participated. “This was an event that was important to our team, so Rockland was happy to contribute to the program,” Andrew says. “We had a great turnout and are looking forward to making a difference in the future.”

The Multiple Sclerosis Society is working to create a world free of Multiple Sclerosis. It provides many programs to aid people touched by the disease. The society also encourages activities to support laws that make lives easier for people with disabilities.

“This event was touching. I couldn’t have imagined that we would have the support we did,” says Mallery Cowan, administrator. “We all care about each other in the business as well as personally. This is an event that we will do annually because of its meaning to us.”

About Rockland, Inc.
Rockland, Inc., a privately owned and operated marketing firm, establishes relationships with customers of Fortune 500 clients. The company’s in-person approach to marketing creates the most direct personal link between its clients and their potential or existing customers. This system attracts large clients for global representation, middle clients for national representation, and smaller clients for local customers. The company services all businesses that value integrity and meet the standards of Rockland, Inc. For more information, contact Andrew Breuninger at (248) 733-1973 or log on to www.rocklandinc.net.

About the Multiple Sclerosis Society
The National MS Society is a collective of passionate individuals who want to do something about MS now–to move together toward a world free of multiple sclerosis. MS stops people from moving. We exist to make sure it doesn’t. We help each person address the challenges of living with MS through our 50-state network of chapters. The Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services that help people with MS and their families move their lives forward.

Troy, MI – In today’s economy, return on investment is what companies look for in their partners and vendors.  Outsourcing work has come to be a tried-and-tested model and is recognized as a long-term competitive strategy for success. Metro Detroit companies now have a great new resource when it comes to outsourcing – Rockland Inc. The question going around now is not ‘why outsource?’ but ‘why not outsource?’

Reasons for Outsourcing

The economist, Adam Smith, says in his treatise The Wealth of Nations, “If a foreign country can supply us with a commodity cheaper than we ourselves can make it, it is better to buy it of them.” Outsourcing as we know it today, is merely a progression of an idea that has existed since early days of trade.  As companies grow in size and operations, it becomes increasingly clear that their focus has to be redirected to their core activities while the non-core functions can be ‘sent out’ or ‘outsourced’ to vendors specialized in that particular function.  Rockland Inc fits that model for sales (retention and acquisition) and marketing.

Different clients contract Rockland’s marketing and sales teams for a variety of reasons.

Focus on core functions: Companies that outsource certain routine functions to alternate channels or experts are capable of focusing on their core competency.   Rockland has over the past 6 years been able to help clients launch marketing campaigns in different markets in a relatively short time span.  This allows our clients to focus on developing new products and services and taking care of their customers.

Redirect strategic internal resources for core activities: An Outsourcing process to external third party ensures that an organization’s internal resources are freed up for more mission-critical activities.

Lower infrastructure investments: Companies that decide to outsource find that expensive infrastructure requirements are cut back drastically as some of the functions move to external locations. Cutting edge IT systems, state-of-the-art customer service call centers and technical helpdesks entail heavy investments to companies. By outsourcing these functions to external vendors, companies can keep their investments in these areas very low.

Access to world-class capabilities: Apart from the financial benefits associated, another reason why companies outsource work is to have processes delivered by teams that have operational expertise in the outsourced process. Outsourcing gives companies access to world-class capabilities and infrastructure in the outsourced function.