West Palm Beach, FL, January 14, 2010 – Alienst, a unique marketing company specializing in an innovative marketing philosophy called “Spider Web marketing” has signed on long term to help Roof Swap – a company specializing in offering its customers a safe and inexpensive home exchange experience. Roof Swap allows for its members to locate and exchange homes with a more than fourteen-thousand plus world-wide members.

Alienst’s latest edition to the list of clients whose success is due to the innovative marketing techniques Alienst uses is an up and coming website called Roof Swap (www.roofswap.com), Roof Swap, a company aiming to make vacationing more fun and less expensive for members all over the world, maintains a network of over 14,000 people from all over the world who want to engage in the quickly growing concept of home swapping.

Alienst’s approach to marketing their clients’ products and services, Spider Web Marketing, is an all inclusive marketing approach developed by Alienst founder, Daniel Cutting, that concentrates on the psychology of marketing, innovative proprietary concepts and mainstream Search Engine Optimization in one all inclusive package.

Home swapping was accurately portrayed in the movie “The Holiday”, where two homeowners who want to experience life in each other’s cities, decide to switch homes for a short period of time; taking the expense of acquiring accommodations completely out of the vacation equation. Roof Swap charges only $75 a year to members who want to list their property in hopes of home exchange to thousands of popular and exciting vacation destinations world-wide.

“Once we got a grasp of their concept we were very excited to get involved in something unique like home exchange. Imagine you can pay seventy-five bucks a year and spend a month in Paris, a month in Brazil, a month in Jamaica, just for the cost of air fare, it is a truly life changing experience for allot of members who cannot afford the extravagant vacations,” says Alienst Founder & Head Alienst, Daniel Cutting.

Alienst has over 15 years of experience using their cutting edge marketing techniques to help companies market their products and services effectively and Roof Swap, while still reaching the mainstream has already surpassed fourteen-thousand members world-wide.

If you’d like more information about Alienst, you can visit their website at: www.alienst.com. And you can find out more about Roof Swap by visiting their website at: www.roofswap.com.

There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves. So, this article will be helpful in sharing valuable secret with you all.

To reverse engineer the landing page algorithm of Microsoft Ad Center results are applied to Yahoo! Search Marketing and Google Adwords with their own tool namely “Ad Intelligence add-on for Excel”.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to advertise on their ad network, as many as possible, so MSN will make more $$$. But the tool has also a secret use: reverse engineer and improve your landing pages and help you optimize them for search engines.

Keep in mind that you need to have an Ad Center account in order to use this tool. If you don’t have one, go and create one. Then, install the add-on and start your Excel. If this a new install you will be asked to provide the username and the password of your account.

The new table is telling you that in the provided URL, there is a 0.8536 confidence (or 85% relevancy) that the content on that page (URL) is highly related to the keyword search engine optimization service. The maximum confidence is 1.00 (thou I never saw this in real life). The higher the confidence number is, the more the content is relating to that specific keyword and the lower the minimum CPC will be.

To reverse engineer the confidence factors, all you have to do is to test the page against various SEO factors, like the title tag, h1, h2, body keywords density, etc. Change one element at time, and rerun the Keyword Extraction.

Remember to always keep the original file unaltered and test your ideas on copies. It is suggested that once you identified a winning combination (confidence higher than 0.9) move it to a specific directory for your MSN Ad Center and point your ads to the new page. Eventually, you may want to test the page performance in search engines (rankings) and see the results.

Let’s say you want to see how changing the title tag is affecting the confidence. So, change the title tag from “Vancouver SEO Services | Search Engine Optimization Services Vancouver” to “Search Engine Optimization Services”.

Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc vancouver services, Seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

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