Unilyzer social marketing software helps social marketers execute, measure, monitor, and optimize their multi-channel social marketing plans.

Marketers, who seek to monetize traffic either through selling products, lead generation or displaying ads, need to understand social marketing effectiveness in order to optimize  effectiveness.

Monetizing traffic which is gained through the use of social media marketing involves targeting the right audience with the right message at the right time; and, converting that traffic requires well-designed landing pages and websites. Metrics can be used help determine a marketers effectiveness at reaching, attracting, and converting visitors.

Some helpful metrics include bounce rate, time on site, pages per visit, unique page views, and pages per visit. These metrics are so important, that they are provided and/or used by major sites like Alexa and Google Analytics. A marketer who monitors performance metrics can get clues about the social media campaign effectiveness and make tactical and strategic adjustments as needed.

For example, if a marketer drove traffic to a particular website by publishing an article on Facebook and Twitter simultaneously, and the resulting metrics looked like this:

Visitors             Bounce Rate         Pages_Per_Visit

Facebook       4,000                     98%                       1.00

Twitter          200                        10%                       4.5

Then we could start to interpret these results. In this scenario, the message on Facebook drove 4,000 visitors to the targeted website, almost all (98%) of those visitors bounced, and the remaining visitors read only an average of 1.00 pages. This means very few people who read the message and followed the link, found the landing page to be relevant and interesting enough to “stick” around.

In comparison, the same message on Twitter drove only 200 people to the website, but 90% of those visitors stayed on the site for an average of 4.5 pages.

These metrics, when looked at on a by-channel basis, give the marketers good clues (insights) about the reach, relevance, and timing of their messages. A marketer can conclude many things from these insights. On the surface it looks like the message resonated with the Twitter followers and not the Facebook Fans.  Perhaps the demographics of each audience are different and the message and landing page for Facebook needs to be optimized.

In summary, traffic metrics combined with sentiment, engagement, and reach metrics can provide the insight and awareness marketers need to make data-driven decisions about social media strategy. Having the right tools to measure, monitor, and manage performance is critical: Unilyzer social marketing software is one solution, it provides a performance dashboard that is easy-to-understand, visually appealing, and provides an at-a-glance, 360 degree view of how a multi-channel social media plan is performing.  And, it provides reports, charts, and other tools needed to help the social marketer interpret results.

Wednesday, October 21, 2009

If you have always wanted to own a business, now’s the best time and Marketing Biz in a Box is one of the best opportunities for people seeking entrepreneurial freedom. A Marketing Biz in a Box license allows people to start an online marketing business and sustain it without any ongoing overhead costs.

“There’s a need in the market place for low-cost, high-return business opportunities”, says Nipa Shah, founder of Marketing Biz in a Box TM. With a Marketing Biz in a Box TM, would-be entrepreneurs will receive hands-on training in all areas of online marketing along with collateral, a custom website, and ongoing hand-holding and support. Low investment, high return on investment, and the opportunity to build a business in the exploding Internet Marketing field, make Marketing Biz in a Box the best business opportunity, period!

“Many business owners seem to have bought themselves a job”, says Nipa Shah, the creator of Marketing Biz in a Box.  Most times, these small business owners trade a nine-to-five job for a 12-14 hour job when they start their own company. Small business owners become the head chef, bottle washer, and maître D for their own businesses due to lack of resources and high overhead costs. “Marketing Biz in a Box frees entrepreneurs to focus on sales & business development activities while making sure that the detailed work is done by experienced and trained resources who don’t cost an arm and a leg”, says Shah as she explains the value proposition offered by Marketing Biz in a Box.

Marketing Biz in a Box offers licensees have the opportunity to build a six-figure or greater revenue while working flexible hours and without any geographic limitations. Licensees pay no ongoing costs for the license and keep 100% of their profits.

“We are being selective in who we add to our licensee pool because our success is dependent on the successful business growth of our licensees”, says Shah. Marketing

The Internet and Social Networking/Marketing field is exploding. Marketing Biz in a Box licensees will become trusted partners to small businesses who will need visibility and branding online.

To learn more about Marketing Biz in a Box, visit www.jenesysgroup.com and click on the “Become our Licensee” page. Or for more information, feel free to send an email to [email protected] or call Nipa Shah at 248-470-6299.