Dick Dyer Toyota is pleased to announce that its customers, colleagues, and the community at large can now find the Columbia, South Carolina dealership on Facebook and Twitter. Dick Dyer Toyota is already known for its extensive inventory of new and used Toyota vehicles, and used trucks in particular. Now this Toyota dealership is happy to be able to share inventory updates and dealership specials via social media sites.

Facebook is the perfect outlet for Dick Dyer Toyota to post world-wide Toyota news, automotive industry updates, car care tips, and dealership specials. Dick Dyer Toyota is excited to post videos, photos, and coupons to its Facebook page.

Twitter is great for posting imminent specials and to remind customers of deadlines and coupon expirations. Twitter is also a great way for Dick Dyer Toyota to post links to the latest news articles regarding the Toyota brand or the Columbia community.

In addition, Dick Dyer Toyota wanted a way for potential and current customers to conveniently reach the dealership, ask questions, or make comments. They realize that social media is the perfect link between customer and dealership. Whether customers want to see vehicle photos, find out about dealership specials, or read the latest industry news, they can do all that and more through Dick Dyer Toyota’s Facebook and Twitter pages.

Connect with your Columbia, South Carolina Toyota dealership, Dick Dyer Toyota by liking them on Facebook at http://www.facebook.com/profile.php?id=1757461368#!/pages/Dick-Dyer-Toyota/100761993282 and following them on Twitter at http://twitter.com/#!/DickDyerToyota.

To learn more about Dick Dyer Toyota, their service department, or their parts department, visit them at www.dickdyertoyota.com

About Dick Dyer Toyota

Dick Dyer Toyota, http:// www.dickdyertoyota.com, of the Columbia area carries an extensive inventory of new and used Toyota vehicles. In addition, the South Carolina dealer provides auto service, Toyota parts, and auto financing. Dick Dyer Toyota strives for 100 percent customer satisfaction every time.

Tabsite joins the list of sponsors for Kay Walten’s Seminar Explore Tourism™ Social Media Boot Camp 2011 to show the importance of a Facebook presence for tourism businesses

For Immediate Release September 6, 2011, Playa del Carmen, Mexico – With only 35 days to the launch of the first Explore Tourism™ Social Media Boot Camp in the Riviera Maya, Tabsite, a Facebook application that enhances fan pages for small businesses secured a sponsorship position with the Kay Walten Group for this seminar and additional webinars.

‘Facebook is a key player in the social media industry and continues to offer great options for small businesses. Tabsite has extended that innovation to include a simple and effective way for small businesses to launch a marketing strategy and online presence without having to be technically savvy. Our initiative to support small to large businesses parallels that of Tabsite, making their sponsorship support a great addition to the Explore Tourism™ seminar,’ stated Kay Walten, speaker and developer of the Explore Tourism Seminar and webinar educational series.

To celebrate this new sponsorship, Kay Walten Group will run a Facebook Contest from September 5 to 11, 2011 with participants eligible to win tickets to the upcoming seminar or a Gold Plan membership from Tabsite. The contest can be reviewed on the Kay Walten Group Facebook fan page facebook.com/kaywaltengroup starting September 5.

With over 90% of tourism businesses being small businesses, the Tabsite application can create a larger fan base for small businesses and supports the need for one-stop social media marketing. Tabsite is powerful, easy and social, important components of a successful social media marketing strategy. The drag and drop features makes customization of this platform and its unique layering components easy for a first time or seasoned user.

Explore Tourism™ Social Media Boot Camp 2011 will be held October 8 and 9, 2011 at the Dreams Riviera Cancun Resort & Spa from 9 am to 2 pm each day with a networking lunch included. Discounted enrollment is $1750mn and available online when attendees sign up prior to September 15, 2011. Sponsors for the event include Dreams Riviera Cancun Resort and Spa, Social Media Examiner and Tabsite. For additional information about the Explore Tourism™ Social Media Boot Camp 2011, review all seminar details at www.kaywalten.com .

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Media Contact

Nicola Inwood

[email protected]

(984) 125 5608

www.facebook.com/kaywaltenconsulting

@kaywaltengroup

www.linkedin.com/in/kaywalten

Attack! announces the integration of social media marketing as an additional service offered to agencies looking to connect with consumers online. The adoption of the new service aims to reshape the landscape of promotional marketing by strategically placing campaigns and programs directly in online locations consumers visit most: social networking sites.

Attack! collaborates with Marketing, Advertising and PR agencies to provide event staffing, guerrilla services and field support focused on developing successful brand experiences. Attack!’s award-winning team has worked with agencies to promote over 300 of the country’s best brands. They are recognized within their industry for delivering the best in staffing, training, and 24-hour customer support.

To launch the new service, Attack! will be hosting a free webinar on social media marketing, “Strategies for Incorporating Social Media into Your Events”, on Wednesday, January 27, 2010. All event marketing agencies are encouraged to join and learn about the new wave of online street team marketing strategies.  Guest panelist will include Andy Alt, founder of PeopleHumanThings.

Topics covered in “Strategies for Incorporating Social Media into Your Events” include:

• Social Media as a Friendlier Form of Data Collection
• Microblogging, Growing Facebook Fans, Twitterblitzing, Foursquare & LinkedIn Communication
• Geo-location Microblogging, Non-invasive Data Collection, Mobile Technologies
• Customer Service, Media Distribution, Feedback Gathering
• Tips on Effectively Integrating Social Media into Your Event

By expanding communication reach, interaction, and activity on both synchronous and asynchronous levels, Attack! begins to lead the industry into the new generation of offline and online consumer-client relationships.

For more information on the “Strategies for Incorporating Social Media into Your Events,” and to secure your spot visit http://www.attackmarketing.net/contact.php?type=webinar.

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About Attack!

Attack! partners with Marketing, Advertising and PR agencies to provide nationwide event staffing, field support and guerrilla services focused on developing successful brand experiences.  At the core of our success is turn-key field services, enabling agencies to deliver the best in event staffing, guerrilla, non-traditional, and out-of-home media.  Contact: Christian Jurinka, [email protected]

About PeopleHumanThings

Andrew Alt is the founder of PeopleHumanThings, an online communications-based marketing agency that has an unimpeachable respect for audiences, clients, media outlets and honesty. Our mission is to introduce our clients to social media communities through meaningful engagements and content. For more information please contact [email protected]

Billings, MT, December 7, 2009 – Ciclismo Classico (http://www.ciclismoclassico.com/), an active bicycle vacations company, recently lent its year-long expertise in using Facebook as a marketing tool to a colleague, Austin-Lehman Adventures (http://www.austinlehman.com/) who was brand-new to the concept. Facebook is all the latest buzz in this heavily personal and experiential sector of the travel industry and more than Twitter, blogs and other social media tools, it is being leveraged successfully to gain expanded brand awareness, a fan following, sizzle and excitement, compelling story telling and what everyone’s looking for… trip bookings.

Dan Austin, co-founder and director of Austin-Lehman Adventures, reports that within a week on Facebook their fan following grew by over 300 percent.

Following is a Q& A with Dan Austin and Lauren Hefferon, founder and director of Ciclismo Classico. (As of this writing, ALA was just three weeks into using Facebook and Ciclismo Classico had been using it for a year).  Both companies welcome queries from the media who are pursuing stories on Facebook and social marketing for small businesses. To contact Dan Austin please email him at [email protected]; to contact Ciclismo’s Lauren Hefferon please email her at [email protected]

Q: How are you applying and using Facebook?

Austin: Daily we’re posting pictures from old, new and groundbreaking exploratory trips.  Guides are posting pictures and asking “who knows where this is?” We are sharing breaking news, like our new fleet of bikes. Our growing community is sharing trip experiences, asking questions and telling their own unique stories.

Hefferon: When I was a tour guide I was always with guests, getting to know them and directly experiencing them as individuals. But that ended when I became bound more to my office. The people magic was gone for me and I missed it. With the advent of Facebook I am now seeing pictures of their families, getting to know their interests, seeing their ups and downs. I am getting to know them as people, rather than just as database “prospects” or “alumni”.  I am also getting direct feedback from them. If I post something about an adventure I just had, one of my alumni might chime in and share in that experience. The sharing is real, authentic and live. On our Facebook Fan Page I try to post items that not only have to do with Ciclismo but have to do with our customers’ general love for travel, bicycling, culture and personal development. I am developing a keener understanding to what our guests like and don’t like by how they respond to my posts. I am letting them guide me to experiences that turn them on!

Q: What results have you gotten?

Austin: In just the first week of our Facebook campaign we tripled our fan base therefore boosting our brand awareness. We are seeing five to six percent growth in followers each day and close to 300 percent in the last week alone.

Facebook allows us one more way to listen to and interact with our guests. It’s not so much a marketing tool as it is a communication tool.  I keep coming back to the fact that conventional websites are one-dimensional; with Facebook it’s all three-dimensional.  The point is to build a community of guides, guests and staff who are all talking up the experience and opportunities.  We see the exchanges and excitement growing along with the number of fans we now have. It’s really viral and quite impressive.

Hefferon: We have seen spikes in our website visits due to spikes in our fan count. We know that there are multiple drivers in inspiring people to book a trip. At Ciclismo we believe in the high touch approach and Facebook fits perfectly into this strategy. We know it takes time and effort on our part but if you want to succeed in today’s marketplace you have to spend time to get to know your customers better!

My attachment and interest in Facebook reminds me of how I started my business. While I love Italy and cycling, it is the sharing with people that gets me excited!  In the early days I not only knew my customer’s “face” (because I had been on a tour with them) I also got to know what made them tick through personal visits, talking on the phone and sharing pictures. Facebook feels very much like that experience.  It is simple, basic and the direct feedback allows me to shift and build my relationship with each customer in a very customized way.  With direct mail campaigns and ads, the owner looses touch with the customer experience which is paramount to growing a service business that is all about that experience.

Q:  How are you building followers/fans?

Austin: The fastest way we have been able to gain new fans is via our trip leaders and guide community. They are reaching out and sharing personal stories on Facebook and then inviting past, current and prospective guests to share their own experiences, photos, questions and suggestions with them. Guests love being able to vicariously travel and go adventuring through the posts from our guides, and then share (or brag) about their own personal exploits.

Hefferon: The best way to build fans and followers is to invite people one by one to share our Facebook fan page with their friends. I think this is the most authentic, caring way to do this.

Q: Can you provide any case studies or examples of people who have benefited one way or another from exchanges and info seen on your Facebook pages?

Austin: We are seeing fans creating exchanges between one another and a guide. It’s amazing to now see complete strangers planning future trips together for next season.

Hefferon: We always try to ask questions on almost every post. We try to get the readers interacting. One interesting example was a post I did about Truffle Hunting Dog Laura that is on our Piedmont tour. We had about 15 responses from people who loved that dog and wanted to share their own experiences. This post launched a whole discourse about truffles and dogs, a wonderfully interactive bit of storytelling shared with a large fan base bringing the power of the testimonial to new heights. We used the theme in a recent press release. I also discovered that this experience was a magical one for our guests and that it should be highlighted in corresponding promotional materials.

Visit the Facebook Pages for Austin-Lehman Adventures and Ciclismo Classico and join the fun!  And be sure to contact Dan or Lauren for more details on their Facebook experience.

Austin-Lehman Adventures: http://www.facebook.com/AustinLehmanAdventures

Ciclismo Classico: http://www.facebook.com/pages/Ciclismo-Classico/47442513274

Austin-Lehman Adventures, with a 35-year legacy dating back to 1974, provides “over the top” adventure vacations on four continents. ALA has built a stellar reputation on small group active travel, limited to 12 guests (18 on family departures), exceptional dining, distinctive accommodations and all-inclusive rates and services. ALA focuses solely on destinations in North, Central and South America, Europe and southern Africa. Founders Dan Austin and Paul Lehman believe the best way to enjoy the natural beauty, culture and history of a place is to experience it as a local; close-up, at one’s own pace far off the usual tourist track.

In addition to its scheduled group departures, ALA also offers customized trip planning for families, solo travelers and adults-only. To back up its strong commitment to the highest levels of guest service, ALA offers all its travelers a money back guarantee, a rarity among adventure travel companies.

For copies of the new 2010 catalog call toll-free 1.800.575.1540, or e-mail [email protected] To review current trips, schedules and itineraries go to: http://www.austinlehman.com/.

# # #

For more information and photos on Austin-Lehman Adventures or for owner interviews please contact:

Dave Wiggins / 303-554-8821 / [email protected]

Redondo Beach, CA – Banker and social media author, Jesse Torres, today urged banks and bank regulators to utilize social media (Web 2.0) as part of their Community Reinvestment Act (“CRA”) programs and financial literacy initiatives.

In an April 20, 2009 press release, Comptroller of the Currency (“OCC”) John C. Dugan stated that “financial literacy is the first step toward financial success for our kids and for many older consumers.  These programs spread the word that financial knowledge can help them protect, manage, and invest their money better.  For banks that means increased opportunities to expand their customer base and deposits, increase customer loyalty and satisfaction, and target initiatives to low- and moderate-income communities to earn positive CRA consideration.”

Social media is the ideal tool for banks and their CRA Officers.  Through social media banks can accomplish many of their CRA objectives including:

• Reaching and communicating with teens and young adults in a manner that they are comfortable with;
• Improving the bank’s reputation and positive word of mouth by demonstrating that the organization listens, cares and is capable of interacting with consumers at a human level;
• Leveraging of knowledgeable and scarce bank resources through increased use of video, blogs and other tools – reducing the amount of time spent outside of the bank; and,
• Providing a valuable service at a reasonable cost.

”Regulators have placed a premium on banks’ financial literacy efforts.  The FDIC has gone as far as developing and distributing financial literacy training materials to financial institutions in an effort to encourage broader participation by the banking industry,” said Mr. Torres.  “While everyone can benefit from such efforts, emphasis has been placed on outreach to children, youth and young adults, who may not have any financial management skills or training.  Of particular focus are those from low- and moderate-income communities, which the CRA explicitly seeks to benefit.”

“Based on Generation Y’s large-scale adoption of social media platforms such as Facebook, MySpace and Twitter, as well as a substantial increase in adoption of social media by Gen X and baby boomers, banks would be well served to leverage social media as a platform for financial literacy and CRA compliance.  With a modest cost of implementation and a tremendous potential for positive returns, social media is an ideal solution,” said Mr. Torres.  “As with any new product or service, there are pros and cons.  However, a well thought out strategy can provide not only valuable CRA credit as an “innovative” solution but can also positively affect a bank’s bottom line as positive word of mouth is converted to banking products and services.”

Jesse Torres is a banker and the author of The Community Banker’s Guide to Social Network Marketing, a free 70-page primer on social media and social networks available at http://www.tinyurl.com/cbgsnm.  Jesse can be reached by e-mail at [email protected].  He can also be found on LinkedIn at http://www.linkedin.com/in/jessetorres and on Twitter at http://www.twitter.com/jstorres.  His blog, Social Media and Banking, can be found at http://socialmediabanking.blogspot.com.

New Delhi, April 9, 2009: Digilogue Communications (www.digilogues.com) has launched India’s first comprehensive, integrated digital brand publishing and communications service. Digilogue services comprise Digital Content Publishing Services, Social Media Marketing, Online Public Relations, Digital CRM, Online Video Broadcasting Services, Mobile Marketing & Outreach, Online Brand Building, Search Marketing and Corporate Internet services. Digilogue uniquely brings together brand communications, creative content and technology providers through alliances and partnerships that would provide clients the strategy, creative content and technology solutions at one service location.

Digilogue Communications is promoted by media and communications professional, Supriyo Gupta. The digital services foray is being funded by e-infochips and Indian Angel’s Network’s Rajan Anandan and Puneet Vatsayan. The Client Digital Publishing and Brand Management Services market is the fastest growing marketing communications sphere.

Says Managing Director Supriyo Gupta, “The issue in brand communications is no longer about how many people see you but how many talk to you. The Digital Spaces on the web and mobile present companies the opportunity for direct conversations with clients, customers and stakeholders without third party inter-mediation or interpretation. Second, people gather directly around the content of the brand. Most importantly, in the years ahead, companies and brands will measure customer engagement by the audiences they gather directly, the manner in which they respond directly to the community and the extent to which they are able to directly arm their customers with first hand information.”

The world’s top 27 digital media firms increased their earnings to $74 billion in 2008, up 20 percent over 2007 totals of $61.5 billion, according to market intelligence firm Strategy Analytics. India is witnessing higher digital engagement than the global average across all web platforms. According to a recent survey, India has a much percentage of netizens blogging, video casting, podcasting and subscribing to RSS feeds, compared to the global average. Social networking in India has increased 51% in last year.

According to a DoT, Nasscom and Telescope survey, Over 78% of the Internet Users are in the age group 18 – 39 years. The capital cities (New Delhi and other state capital) accounts for 79% of Internet Connections of the country.  More than 86% of top Corporate Houses have endorsed internet and E-Commerce is an integral part of their corporate strategic framework.

Digilogue Communications is being staffed over the next year with over a hundred software developers, web designers, graphic artists, brand specialists, business strategists, content writers to provide clients the power of a digital media house. Digilogue has also tied up with companies engaged in development of mobile applications, blue tooth, animation, content sourcing and video and audio content.

ABOUT DIGILOGUE COMMUNICATIONS

Digital Dialogues is a Universal Digital Content Publishing & Broadcasting service.

SUPRIYO GUPTA is a leading communications consultant with over a decade of experience in journalism and over a dozen years of public relations consulting to India’s leading companies and a host of Fortune 500 firms. Over the past decade, he has built two leading public relations firm, including Torque Communications.

E-INFOCHIPS is led by Pratul Shroff who brings his formidable definition, vision and architecture skills to each project. E-Infochips is an IP driven Spec-to-Silicon-to-System solutions company, all under the one roof. eInfochips’ Headquarters are Ahmedabad, India while the USA headquarters are at Sunnyvale, CA . He has worked for 9 years at Intel and Daisy Systems. At Intel, he was one of the designers of the 80186 chip, fountainhead of the PC era.

INDIAN ANGEL NETWORK is India’s first & largest Angel network with successful entrepreneurs and high profile CEOs interested in investing in early stage businesses across India, which have potential to create disproportionate value.

PUNEET VATSAYAN is a serial entrepreneur, international business executive, and mentor. Prior to founding Mobera Systems, Puneet co-founded a venture-backed company in Silicon Valley.

RAJAN ANANDAN is an active angel investor in the US and in India. Rajan focuses on early stage investments in education, clean technology, internet, software and healthcare. Rajan, who is investing in his personal capacity, is currently the Managing Director of Microsoft India. Prior to joining Microsoft Rajan was the Vice President and Country General Manager of Dell in India. Prior to joining Dell, Rajan was a Partner with McKinsey & Company in Chicago.

For Immediate Release

Velocity, the B2B agency specialising in technology markets, has launched a new portfolio of Internet Marketing services.

According to Stan Woods, Velocity s managing director, Our new set of Internet marketing services transform your web strategy and online performance from a passive, broadcast model to a dynamic, fully-engaged process that proves its own value as it goes.

The new services are:

B2B Web Lead Generation Insight analysis to establish search engine and keyword performance and establishing the quality of a company s online presence and reputation

B2B Web Start – a fast-track website design and build process with integrated SEO.

B2B Lead Generation Content Factory content campaigns that drive traffic and response.

Digital Engagement and B2B Lead Generation Tactics – from micro-sites and traffic generation to pay-per-click, SEO, eNewsletters and banner ad campaigns.

Lead Nurturing and Scoring – automated campaigns that treat prospects differently based on their demographics and behaviours then tracks each prospect as they progress through the sales funnel.

Online PR – the creation of Online PR and Social Media buzz when and where its needed most (Twitter, blogger engagement, social networking sites, social sharing and bookmarking, plus a huge Google back-linkage halo effect.

B2B Lead Generation Analytics & Reporting – clear, compelling reports on the performance of any campaign or your ongoing web presence, over time.

B2B Web Training equipping clients to do their web marketing themselves.

For further information, contact Stan Woods at [email protected] or on +44 208 940 4099

Contact:
Velocity Partners
Street: Printworks, Unit 2, Dunstable Rd
City: Richmond
State: Surrey
Zip/Pin Code: TW9 1RR
Country: UK
Website: www.velocitypartners.co.uk
Email: [email protected]
Telephone: +44 (0)208 940 4099

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