Online clothing shop boutiquelafleur.com has launched a new Eco-Friendly category.

In today’s lifestyle, we are careful not to eat food that has been subjected to pesticides and toxic chemicals, but what about our clothes? Some of the clothing we wear next to our skin has been treated with chemicals, not only the material (cotton, bamboo etc) but also, the dyes that are used can be toxic.
Clothing produced in China has more toxicity than any other country. There are few regulations in Asian countries which mean that eco-unfriendly items are more likely to come from that region.

The best way to be sure your clothes are chemical free is to check the labels. If the label says ‘organic’ then the crop to produce the material must have been grown organically (without harmful pesticides).

‘Going Green’ does not mean you have to sacrifice fashion. Designer Allison Parris has an Eco-friendly line available at Boutique La Fleur.

The UK’s fastest growing independent celebrity fashion website is coming to Cheltenham on Thursday 29th April in a bid to track down the most stylish locals.

Leading celebrity fashion website www.MyCelebrityFashion.co.uk is soon to hit the streets of Cheltenham to find the most fashionable members of the public, as part of their search to find the most stylish places in the UK.

The team will be based outside House of Fraser on the Promenade at 12 o’clock next Thursday and will be filming the fashion savvy public to find out where they got their outfit and which celebrities inspire their wardrobe.

MyCelebrityFashion.co.uk will be recording vox-pops of the best dressed people in Cheltenham to discover more about their dress sense. The videos will then feature on the website and offer the Cheltenham fashionistas the chance to five minutes of fame.

At 1 o’clock, the team will move to the high street and will be found outside Topshop. This aims to get a collection of different styles and will compare the fashion on the Promenade, where shops such as Karen Millen offer designer wear, to the high street style on offer at stores such as New Look and Next.

After already visiting Gloucester, Cheltenham will be the next stop for the MyCelebrityFashion.co.uk crew, after which they will be hitting the streets of Bristol, Birmingham, Swindon and Bath to gage the style in various locations.

Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said;

“As a website that helps people steal the celebrity fashion of their favourite stars, we were keen to get out on the streets and speak to people about their fashion and to hear about which stars influence people’s dress sense the most.

“We started our journey in Gloucester, but are really excited about hitting the streets of Cheltenham to see just how different the style is there. We want people to come and see us and give us their thoughts on the fashion of today, as it’s great to hear opinions directly from our target audience.”

LINK http://www.mycelebrityfashion.co.uk

ENDS

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site.

Research by the UK’s fastest growing independent celebrity fashion website has found that a large amount of women would swap their relationship for a celebrity’s wardrobe.
In a new study by http://www.MyCelebrityFashion.co.uk of 1,206 women aged 18-30 it has been revealed that 34% of them would trade in their partner if it meant they could own Cheryl Cole’s wardrobe.
When asked which celebrity’s wardrobe they would swap their guy for, only 0.5% of participants chose Fearne Cotton’s wardrobe, whilst almost 20% opted for Lady Gaga’s style.
MyCelebrityFashion profiles the fashion of many celebrities including Cheryl Cole and has found an increase in interest for her contemporary yet classy style.
When asked why they liked Cheryl Cole’s style, the majority of participants, 52%, commented that they liked her strong Newcastle roots and background.
The top five celebrity wardrobes according to the participants, by the percentage who said they would swap their partner for them:
1. Cheryl Cole – 34%
2. Lady Gaga – 20%
3. Kate Moss – 8%
4. Dannii Minogue – 5%
5. Victoria Beckham – 4%

The bottom five:
1. Fearne Cotton – 0.5%
2. Katy Perry – 0.3%
3. Lindsay Lohan – 0.2%
4. Peaches Geldof – 0.1%
5. Madonna – 0.1%
With the importance of role models ever-important in the fashion industry, this study shows that the public are more likely to favour celebrities they can relate to such as Cheryl Cole, over Victoria Beckham who has recently declined in popularity on the site. However her other half David Beckham still remains a firm fashion icon, although he has less competition from the male fashion scene.
Speaking about these latest findings, Andy Barr, Marketing Director of http://www.MyCelebrityFashion.co.uk said:
“I think these results prove how important the role of celebrities in fashion has become, although I was surprised by the lengths women would go to achieve their dream wardrobe.“
He continued;
“It’s fascinating to see that women would want to wear the more controversial clothing of stars such as Lady Gaga. The fashion industry is going through so many changes, I think the best way to find out about them is from celebrities.”

LINK http://www.MyCelebrityFashion.co.uk

END

10 YETIS JOURNALIST TRIVIA QUIZ:

For a chance to win a prize, be the first to respond with the correct answer to the following question:

Q: What is the name of Cheryl Cole’s husband?

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

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