India’s Ministry of Tourism organised four impressive Road Shows during October, 2009 in the high potential markets in the Middle East at Dubai, Doha, Kuwait and Jeddah. These road shows were supported by Indian Medical Travel Association (IMTA) and many of IMTA’s leading members that included leading lights from Indian Hospitals, Wellness services providers, Government and medical tourism facilitators participated in these events.
Middle East and Gulf in particular as a market for promoting medical tourism to India holds great potential. Traditionally patients have been coming to India from the region to leading hospitals in Mumbai and Chennai and the more affluent of them were preferring to go to Europe and America. But now with the establishing of over 100 most modern NABH and JCI internationally accredited hospitals in top ten cities of India during the last five years, no other country in the world can match the capacity, quality and cost value proposition that Indian hospitals have to offer to the overseas patients looking for advanced medical treatment options.
The phenomenon, now popularly known as Medical Tourism is often cited as the next big opportunity for India after the IT outsourcing to earn billions of dollars in forex earnings and create jobs in the healthcare sector. So far only a select group of Indian hospitals have been making valiant attempts to market their services in international arena. More than a million overseas patients already treated at top Indian corporate hospitals like Fortis, Artemis, Max, MIOT, Manipal and many others have already proved to the world that the clinical quality, technology and cost proposition offered by India is unmatched. The capacity in super specialty segment Indian hospitals is expanding fast and there is no waiting period for local or overseas patients.
Indian Medical Travel Association joined hands with the Indian Ministry of Tourism to promote these road shows that were attended by good numbers of local Insurance companies, travel and tour operators hospital administrators and medical tourism facilitators. India’s Ministry of Tourism has achieved phenomenal success in last five years with its much acclaimed “Incredible India “campaign that has multiplied the arrival of foreign tourists to India. Recently it has notified the Market Development Assistance (MDA) Scheme to eligible Medical Tourism players which enables them to get financial support for participation in overseas promotional events.
About Indian Medical Travel Association.
A non profit body aimed at preparing India for facing the challenges of global competition in Medical Tourism space and actualise the tremendous opportunity for India to become a leading global healthcare destination. IMTA’s membership has a diverse base of India’s leading JCI, NABH accredited hospitals, Indian System of Medicine and Wellness service providers, travel industry, Insurance, Assistance and Medical Tourism facilitation companies.
For more details please contact :-
Ms. Anoushka Singh, Manager PR, Indian Medical Travel Association
Phone – 91 9899993637
Email – [email protected]
Website – http://indianmedicaltravelassociation.com/

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