FOR IMMEDIATE RELEASE

Vienna, Austria – Tupalo.com, the Viennese-American Social Yellow Pages community has announced a strategic partnership and round of funding from Austria’s leading publisher of Yellow Pages products and data, HEROLD Business Data.

Since 2007, Tupalo.com has provided Vienna locals with a community to discover the best local businesses in their neighborhood and around the World. And discover they have, with thousands of social reviewers writing hundreds of thousands of words describing their experiences at their favorite (and not so favorite) local restaurants, cafes, salons, bars, clubs and other businesses and services around Austria, Europe, North America and the World.

A quick peek at Tupalo.com’s Social Yellow Pages at http://tupalo.com immediately shows locals and travelers the most popular local businesses in their city, giving users an immediate view into the hottest spots in the hottest cities around the World, via traditional Yellow Pages content such as address, telephone number and website address, as well as user-generated content such as user reviews, ratings, favorites lists, photos, questions and answers, and many other experiences.

With HEROLD Business Data joining as a strategic investor, Tupalo.com will have access to HEROLD’s database of over 300,000 local businesses and services, giving Austrian-based social reviewers, urbanistas and foodies, known as Tupaleros, more local businesses to share their experiences about, and many more new shops, boutiques, cafes and more in their area to discover. Additional funding from the partnership will enable Tupalo.com to rapidly accelerate product and community development activities around Austria and Europe, together with Tupalo.com’s local partners, i5invest, a startup incubator with offices in New York, Vienna, Austria, and Salzburg, Austria.

“With Tupalo.com bringing HEROLD on board, our users will have access to loads of new business data and Information. The professionally edited HEROLD content complements the user-generated recommendations, ratings and reviews from our Tupaleros perfectly, “says Michael Borras, who together with partner Clemens Beer, are CEOs of Tupalo.com. “Since our users are very passionate about their favorite local businesses and services, our user-generated content will add a valuable addition to the hundreds of thousands of new business listings data HEROLD provides us. ” Clemens Beer adds.

“Tupalo.com took the concept of Yellow Pages, which we at HEROLD brought to Austria, and successfully developed and led it into the “Web 2.0″ era. The Social Yellow Pages community Tupalo.com has created matches perfectly with our business. Both companies will benefit from this deal” says Managing Director of HEROLD, Thomas Friess.

In addition to HEROLD as a strategic investor, Tupalo.com has received private funding from startup incubator i5invest, who have provided business development and market guidance to Tupalo.com since late 2008. “Tupalo.com complements our project portfolio perfectly. The Tupaleros developed an extremely good product, which we will support with our network, our expertise in financing, marketing and in Market Approach,” says Markus Wagner, founder of i5invest.

About Tupalo.com
Tupalo.com is a Social Yellow Pages community for locals and travelers alike. Reviewers and users are able to discover, rate and review local businesses and services in their neighborhood and around the World. By sharing their experiences with local bars, restaurants, cafes, salons, boutiques, hotels, services and more, Tupaleros are creating intimate and first-hand looks at the hottest spots, in the hottest cities in Austria and around the World.

Tupalo.com is available in English – http://tupalo.com and German – http://tupalo.com/de/ and was founded and bootstrapped in 2007 by an Austrian / American team led by Clemens Beer and Michael Borras. Tupalo.com is based in Vienna, Austria, where they are trying to visit every Wiener Kaffeehaus for a hot cup of coffee and apple strudel at least once -

About i5invest
i5invest GmbH, with offices in New York, Vienna and Salzburg, is a business incubator and angel investor for internet startups. With a team of internationally experienced entrepreneurs and a network spanning New York, the Silicon Valley and Europe, i5invest acts as an incubator for the online business models of tomorrow. http://i5invest.com

About HEROLD Business Data
HEROLD Business Data provides a platform for consumers and businesses in Austria to find relevant data on companies, products, brands and services, in addition to Yellow Pages data, such as phone numbers and addresses.

HEROLD’s core business is the publication of Austria’s telephone and Yellow Pages print editions, in addition to online and mobile directories. In addition HEROLD offers other lead generation services, from direct marketing, to data, to search engine marketing. http://herold.at

Stuttgart (Germany) – InfoCom has more and more investigated the market for IMS, (IP Multimedia Subsystem), and in particular, how IMS can help operators and carriers to innovate their product portfolio. InfoCom has been looking at which operators are implementing which IMS and, in particular, at drivers and obstacles and the ROI business case for IMS. InfoCom’s investigation included a deep analysis regarding web-based communities business models, and how crucial it is for network operators to embrace actively the web 2.0 world, which combined with IMS applications, would greatly help to innovate carriers’ portfolio.

IMS enjoys a wide industry support and a number of drivers are pushing IMS implementation, among which the migration towards all IP networks as well as FMC progression and related OPEX savings thanks to operations of one core converged network with one control plane for all services. Currently, deployments concern existing mass market services, especially voice; but IMS is expected to make a definite ROI case for multimedia services. While there is no single application that can justify IMS, as legacy systems get older, OPEX to manage them grows and so does the need to replace them. InfoCom’s Chief Research Analyst commented: “Combining the network operators’ assets, in particular in relation to mobile networks, with the web 2.0 strengths is quite simply the only way forward for network operators. Or else become a bit pipe”.

About InfoCom: InfoCom is a market research and consultancy company with over 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. InfoCom’s independent and fact-based analyses highlight trends and opportunities, supporting decision makers to understand market dynamics in order to improve their competitive advantage.

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The Internet has definitely changed over the years and has now become more interactive than ever. With the advent of Web 2.0, link building strategies have been able to take on a whole new approach. Not only can you submit articles through sites like Ezinearticles.com but through sites where other users get to decide the quality of your content. If you are serious about link building and about marketing your site, these web sites can help you.

The idea of Web 2.0 first started around 2004. After the first wave of big sites burst financially, new ones were beginning to replace them and to bring a new level of interactivity that had been missing. For this new generation of sites, the emphasis was on information sharing. Link building strategies have had to adapt to these changes.

Part of the Web 2.0 revolution was sites, such as Digg.com, which allow users like you to upload content. This part of the link building works very much like any other related to article submission. You write the content and add a resource box. Both the article and the resource box are added to the site and made available for other users. However, the interactive aspect is that the users decide the popularity and the ranking of your content at the site.

Of course, the success of your content at these sites is dependent on a view issues. While the content is important as it is for any articles used for link building strategies, you also have to choose topics that are relevant and interesting to a wide audience. If you are tackling the same topics as everyone else or covering ground that others have traversed before you, your uploaded article is likely to get little attention and very little popularity at the sites.

To use Web 2.0 sites for your link building, you should begin by doing some research on the content that exists there already. By familiarizing yourself with the topics and the writing style of the most popular stories, you will give yourself an edge when it comes to creating your own material to upload to the sites. Another option is to hire copywriters who are experienced at writing this type of content.

If your link building strategies do include hiring writers to prepare the content on your behalf, be sure to check their portfolio for examples of the content they have written for the site. Better yet, you should review their profiles at the site and look at the popularity of their existing content. You do not want to trust someone inexperienced with this your Web 2.0 link building process.

Making the most of your link building campaign activities means you need to begin by having a solid link building strategy in place before getting started.

For Immidiate Release

Indus Net Technologies today announced the free “Website Clinic” Program that they are offering to all the exhibitors and the attendees at Internet World. This clinic is ideally suited to those who have a web site and want to improve the results from their site. This service will give them a chance to get their website assessed by seasoned professionals who have spent years in building and marketing websites.

Internet World is Europe’s biggest event related to digital marketing and online business and is being held at Earl’s Court in London from 28-30 April this year. The attendees come from marketing and management field and are looking for suppliers in Search, Online Advertising, eCommerce, Web 2.0, Content Management, Usability/Accessibility and more.

“Most websites do not get nearly the amount, or quality of traffic they had hoped for. People who visit these sites might leave quickly because they find it boring, confusing or just plain frustrating. And this is a lost opportunity for the company that owns the website.” said Abhishek Rungta, CEO of Indus Net Technologies. “Some minor tweaks can do wonders to the response rate of your website. And a few secret strategies can drive hordes of customers to your web site. At the clinic, experts will review your website from the point of view of the customer and the search engines and give you up to five actionable tips specific to your website, to instantly improve the response rate and your profits substantially”, he added.

The broad areas that will be covered for the tips will be:
1. Website look and feel
2. Headlines and content
3. Credibility building
4. Search engine compatibility
5. Ease of use

The web sites are much more economic and responsive marketing tools for any business in these times of recession and it is important that the marketers make their sites work at the best possible performance level.
“As this is a no-obligation, 100% free review and the time we can devote to these reviews is limited, we are expecting heavy response to the ‘Website Clinic’ and you should register early to avoid disappointment” advised Mr. Mukul Gupta, who will be co-ordinating the event.

Contact Details:
Abhishek Rungta ([email protected])
Indus Net Technologies (http://www.indusnet.co.uk)
105 Baker Street
London, W1U 6NY
United Kingdom

Web Site: http://www.hire-web-designers.co.uk/
Email: [email protected]
Phone: +44-20-8144-4070
Fax : 1-(760)-284-6062
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