Research by one of the UK’s leading discount websites has found that 74% of women have lied about their size, with the majority of women claiming to be one size smaller than they are.

The average woman in the UK is a size 14, according to a recent study of 1,201 females – yet 59% said they had told friends and colleagues they were one size slimmer than they actually were, whilst 1 in 3 regularly lie about their weight. Three quarters of women said they’d lied about their weight.

The anonymous research, commissioned by the UK’s leading discount website www.MyVoucherCodes.co.uk, which provides discount voucher codes for fashion retailers including ASOS, Wallis, Quiz and more, found that just 12% of women had never lied about their size or weight.

When asked, “What size are you?”, the majority, 24%, of women said they were a size 14, whilst just 1 in 5 said they were a size 10 or under.

Here are the percentages of women with relation to their size:

Under Size 8 – 4%

Size 8 – 7%

Size 10 – 9%

Size 12 – 21%

Size 14 – 24%

Size 16 – 14%

Size 18 – 13%

Size 20+ – 8%

Of the 88% of women who had lied about their size and weight in the past, 53% said they lied about their size and weight because they were embarrassed, whilst a third had lied to a date or partner in a bid to impress them.

92% of women admitted that they had ‘body concerns’ with regards to weight and size – with 85% saying they’d like to lose weight. Of those who said they would like to lose weight, just 31% said they were exercising or eating healthier.

A third of women said they had clothes in their wardrobe that no longer fitted them that they hoped to fit into again in the future.

6% of those asked said they had told people their dress size in American sizes to make them sound slimmer.

All of the fashion discount codes on MyVoucherCodes.co.uk, including 20% off all orders on ASOS are listed here: http://www.myvouchercodes.co.uk/fashion-women/discount-vouchers.

Mark Pearson, Managing Director of MyVoucherCodes.co.uk had the following to say,

“Weight is always a tricky subject, being such a personal issue to many.

“The fact that just 12% hadn’t lied about their weight or size is indicative of just how big an issue it is to people. It’s also interesting to note that so many women say they’d like to lose weight, yet just a third are doing anything about it.”

LINK http://www.myvouchercodes.co.uk

ENDS

For more information, please contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211, [email protected] or on Twitter @goodandbadpr

EDITORS NOTES

Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UK’s most popular discount site.

Global Weight Management Market – Unraveling the opportunities

“Global Weight Management Market Report” aims to identify and analyze products and services that specifically induce weight loss and enable individuals to maintain weight. The global weight management market is estimated to reach US$586 billion in 2014 from about US$363 billion in 2009.

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Weight management service market is lucrative as it exhibits the highest CAGR over the period of 2009 to 2014. There are not many food chains which specialize in serving health food. Diet chains service providers are now expanding this low tapped segment by providing better and healthy food.

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The significantly high rate of new products in the weight management segment necessitates industry participants to adopt proactive strategies. Moreover, the larger chunk of the market is not only driven by significant products such as fitness devices and food market, there also exist added opportunities in the minor market such as for fitness accessories. This necessitates a further need to understand clearly the characteristics and demand for the micro-markets so as to obtain a holistic view of the industry. North America is the largest market for weight management. However, Europe is catching up with an expected CAGR of 10.2% during the period 2009 to 2014, owing to increased adoption of the services and products. Asian markets are expected to ensure long term growth due to increased health awareness.

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http://www.aarkstore.com/reports/Global-Weight-Loss-and-Diet-Management-2009-2014–16958.html
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