Men are three times more likely to injure themselves on holiday than women, a poll by the UK’s fastest growing online independent travel agent has found, whilst the most likely way to get hurt on holiday is slipping by the poolside.

The latest research by online travel agent www.sunshine.co.uk of 1,956 holidaymakers has found that men are three times more likely to get hurt on holiday than women. The study also revealed the top five most likely ways to get hurt whilst on holiday.
11% of women that responded to the poll claimed to have suffered an injury whilst on holiday, compared to more than a third, 34%, of men. Of the 45% of total respondents who said they had hurt themselves whilst on holiday, 18% did so by slipping by the side of the pool.
Even though just under half had experienced an accident on holiday, 19% admitted to having previously gone on holiday without taking out a travel insurance policy. Of these, 32% did so to ‘save money’ and 41% claimed they thought it was ‘unnecessary’. 8% of these admitted to having forgotten.
Aside from being injured whilst on holiday, just more than a third, 34%, said they had fallen ill whilst on a trip abroad. The most common illness amongst the holidaymakers asked who had been unwell on a vacation was food poisoning, with 24% claiming to have suffered from it.
The top five most common ways of being injured on holiday, according to the poll by sunshine.co.uk are:

1. Slipping by the poolside – 18%
2. Drunken fall – 15%
3. Road accidents – 11%
4. Water sport injuries – 9%
5. Skiing injuries – 4%
The top five most common illnesses experienced on holiday by the respondents are:

1. Food poisoning – 24%
2. Sunstroke – 13%
3. Traveller’s diarrhoea – 12%
4. Jet lag – 9%
5. Altitude sickness – 7%
Chris Brown, co-founder of http://www.sunshine.co.uk, commented on the findings;
“Unfortunately, illness and injury on holiday can be all too common. The most obvious way to ensure you are protected from the problems found within our poll is to ensure that you take out an adequate travel insurance policy before jetting off abroad. We weren’t expecting to see such a high number of respondents admit to going on holiday without insurance in the past and hope this is something people will reconsider after seeing our research results.”
He continued, “We have produced a quick guide to staying protected whilst on holiday, as a trip can be easily ruined if the right precautions aren’t taken. We’d like to think all travellers would be as determined as we are to ensure they have a good holiday and as so many of these illnesses and injuries can be easily avoided, all it takes is a bit of common sense.”
Sunshine.co.uk have produced the following guide for travellers, to help protect holidaymakers from avoidable injury and illness.

Hydrate – always drink plenty of bottled water to prevent dehydration. If you take ice in your drinks, ensure that they ice cubes are made from mineral water, as tap water abroad should be avoided.
Only eat freshly prepared and thoroughly cooked food – Keep food poisoning at bay by avoiding salads that could have been washed in contaminated water. Try to stay away from fish and shellfish and steer clear of food that has been kept warm for long periods of time.
Leave with the essentials – Take any medication you think you might need on holiday, such as travel sickness pills, paracetamol and Imodium.
Insurance – Don’t leave home without it. Make sure you have the right travel insurance policy and a European Health Insurance Card (EHIC) which entitles you to free or discounted medical treatment in EEA countries and Switzerland.
Don’t hire a car unless you’re confident – Road accidents abroad account for a high number of insurance claims, so be 100% confident that you can drive on foreign roads before hiring a vehicle.
Apply plenty of sun cream – Sunburn can ruin a holiday, so make sure you pack a high factor cream and apply it regularly, especially after you’ve been in the pool or sea. Take further precautions by drinking water and wearing sunglasses and a hat.
You can’t be too careful – Use your common sense, don’t run by the poolside and don’t drink excessive amounts of alcohol.

LINK http://www.sunshine.co.uk

ENDS

For more information, or to arrange interviews with Chris Brown, please contact Shannon Haigh of 10 Yetis PR Agency on 01452 348211 or email [email protected]

Editors Notes

sunshine.co.uk is the UK’s leading online independent travel agent and was founded by Chris Brown and Chris Clarkson, the same people behind Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money. Sunshine.co.uk offers low cost holidays and budget flights to destinations all over the world as well as great deals and discounted hotels.

Research by one of the UK’s leading discount websites has found that 74% of women have lied about their size, with the majority of women claiming to be one size smaller than they are.

The average woman in the UK is a size 14, according to a recent study of 1,201 females – yet 59% said they had told friends and colleagues they were one size slimmer than they actually were, whilst 1 in 3 regularly lie about their weight. Three quarters of women said they’d lied about their weight.

The anonymous research, commissioned by the UK’s leading discount website www.MyVoucherCodes.co.uk, which provides discount voucher codes for fashion retailers including ASOS, Wallis, Quiz and more, found that just 12% of women had never lied about their size or weight.

When asked, “What size are you?”, the majority, 24%, of women said they were a size 14, whilst just 1 in 5 said they were a size 10 or under.

Here are the percentages of women with relation to their size:

Under Size 8 – 4%

Size 8 – 7%

Size 10 – 9%

Size 12 – 21%

Size 14 – 24%

Size 16 – 14%

Size 18 – 13%

Size 20+ – 8%

Of the 88% of women who had lied about their size and weight in the past, 53% said they lied about their size and weight because they were embarrassed, whilst a third had lied to a date or partner in a bid to impress them.

92% of women admitted that they had ‘body concerns’ with regards to weight and size – with 85% saying they’d like to lose weight. Of those who said they would like to lose weight, just 31% said they were exercising or eating healthier.

A third of women said they had clothes in their wardrobe that no longer fitted them that they hoped to fit into again in the future.

6% of those asked said they had told people their dress size in American sizes to make them sound slimmer.

All of the fashion discount codes on MyVoucherCodes.co.uk, including 20% off all orders on ASOS are listed here: http://www.myvouchercodes.co.uk/fashion-women/discount-vouchers.

Mark Pearson, Managing Director of MyVoucherCodes.co.uk had the following to say,

“Weight is always a tricky subject, being such a personal issue to many.

“The fact that just 12% hadn’t lied about their weight or size is indicative of just how big an issue it is to people. It’s also interesting to note that so many women say they’d like to lose weight, yet just a third are doing anything about it.”

LINK http://www.myvouchercodes.co.uk

ENDS

For more information, please contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211, [email protected] or on Twitter @goodandbadpr

EDITORS NOTES

Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UK’s most popular discount site.

Research by the UK’s fastest growing independent celebrity fashion website has found that a large amount of women would swap their relationship for a celebrity’s wardrobe.
In a new study by http://www.MyCelebrityFashion.co.uk of 1,206 women aged 18-30 it has been revealed that 34% of them would trade in their partner if it meant they could own Cheryl Cole’s wardrobe.
When asked which celebrity’s wardrobe they would swap their guy for, only 0.5% of participants chose Fearne Cotton’s wardrobe, whilst almost 20% opted for Lady Gaga’s style.
MyCelebrityFashion profiles the fashion of many celebrities including Cheryl Cole and has found an increase in interest for her contemporary yet classy style.
When asked why they liked Cheryl Cole’s style, the majority of participants, 52%, commented that they liked her strong Newcastle roots and background.
The top five celebrity wardrobes according to the participants, by the percentage who said they would swap their partner for them:
1. Cheryl Cole – 34%
2. Lady Gaga – 20%
3. Kate Moss – 8%
4. Dannii Minogue – 5%
5. Victoria Beckham – 4%

The bottom five:
1. Fearne Cotton – 0.5%
2. Katy Perry – 0.3%
3. Lindsay Lohan – 0.2%
4. Peaches Geldof – 0.1%
5. Madonna – 0.1%
With the importance of role models ever-important in the fashion industry, this study shows that the public are more likely to favour celebrities they can relate to such as Cheryl Cole, over Victoria Beckham who has recently declined in popularity on the site. However her other half David Beckham still remains a firm fashion icon, although he has less competition from the male fashion scene.
Speaking about these latest findings, Andy Barr, Marketing Director of http://www.MyCelebrityFashion.co.uk said:
“I think these results prove how important the role of celebrities in fashion has become, although I was surprised by the lengths women would go to achieve their dream wardrobe.“
He continued;
“It’s fascinating to see that women would want to wear the more controversial clothing of stars such as Lady Gaga. The fashion industry is going through so many changes, I think the best way to find out about them is from celebrities.”

LINK http://www.MyCelebrityFashion.co.uk

END

10 YETIS JOURNALIST TRIVIA QUIZ:

For a chance to win a prize, be the first to respond with the correct answer to the following question:

Q: What is the name of Cheryl Cole’s husband?

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

New research by the UK’s fastest growing affiliate fashion website has found the top things men hate about women’s fashion trends include UGG boots, Jeggings and tattoos.

In a revealing new study of 1,564 men aged between 18 and 30, www.MyCelebrityFashion.co.uk found that certain things women find fashionable is a turn-off for some men, including too much makeup and tattoos.

Just over half of the men disliked the fashion phenomenon of Jeggings.  Just 21% liked the look, while a third didn’t even know what they were. UGG boots were the most hated item of clothing with 57% of men saying so. A third said they liked them, making Uggs the most well known on the list. 38% of men disliked the Harem style trousers and leg warmers were hated by 30%.

It was not only style, but colour that proved to make a massive impact on men. A massive 73% hated the recent trend in neon fashions; this was closely followed by pink. Darker colours were considered much more popular with 3 in 5 men saying they found dark coloured clothing sexy.

44% of men didn’t like the idea of tattoos on women, the main reason for this being poor designs whilst 1 in 5 thought they looked tacky. One third of the men liked tattoos and 23% said they didn’t mind them.

The subject of makeup provided a mix of answers, 68% of men said they disliked too much slap, however 20% of these said some make up was better than none at all.

Alexandra Burke, Alexa Chung and Cheryl Cole were deemed the most stylish women in showbiz, claiming 83% of all answers. From the men, Rhianna failed to score many points and 3 in 5 men labelled her the worst dressed celebrity of 2009.

In contrast, when questioned on which female fashion trends they liked the most, the top answer with 37% was the maxi-dress. The one shoulder dress was second with 25%, and other contenders included A-Line skirts and skinny jeans.

However when asked what styles that men hated on other men, skinny jeans were rated top hated taking 57% of the answers.

Speaking about these latest findings, Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said;

“It’s really interesting to see that some of last year’s fashions have been so unappealing, particularly when they have sold so successfully. It’s a fascinating look at how men and women think so differently.”

He continued;

“Even though this is what the men think, I doubt it will change what women like and how they dress. It’s all a matter of personal opinion and feeling comfortable in your own skin.”

LINK http://www.mycelebrityfashion.co.uk

END

10 YETIS JOURNALIST TRIVIA QUIZ:

For a chance to win a prize, be the first to respond with the correct answer to the following question:

Q:  What is the difference between Jeggings and Treggings?

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected]

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site