Cairo, Egypt – January 20, 2010 – In 2009, Egypt Yellow Pages Ltd, the Local Search Company, achieved a number significant milestones. The company surpassed the 100,000-mark for the number of listings featured on Yellow.com.eg in mid-2009. However, arguably, the greater achievement was the addition of some 25,000 listings to Yellow.com.eg in the second half of 2009, raising the total to 125,000-plus listings accessible by Yellow.com.eg users by the end of year.

Of the current 125,000-plus listings, approximately 60%, or 75,000, are geocoded, meaning the listings include accurate maps of the related business location. The geocoding process is performed internally by the Egypt Yellow Pages Ltd Local Search Team.

“We remain the most trusted data provider and local search in Egypt,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. He added, “The team, through a program of continual improvements in internal operations and the methodologies we employ, envisions 2010 to be another year of great success.”

Egypt Yellow Pages Ltd achieved this breakthrough by expanding its Local Search Team to more than 40 professionals, who perform data compilation, verification, review, and geocoding on daily basis to ensure the accuracy and raise the quantity of data offered on Yellow.com.eg.

Unlike Egypt Yellow Pages Ltd‘s print directories, which are published once a year, the impact of data updates to Yellow.com.eg are seen on a daily basis, and reflected across the company’s various electronic platforms – web, mobile, and iPhone.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – January 3, 2010 – Egypt Yellow Pages Ltd, the Local Search Company, has enhanced its search engine, yet again offering Yellow.com.eg users a more rewarding online experience and allowing them to more easily locate businesses.

Yellow.com.eg now features a WHAT box, which clearly defines “what are you looking for,” along with a WHERE box, which clearly defines “in what area.” Areas are grouped together, meaning by region, city, area, and district.

“Why the enhancement?,” posed Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “Because the user already knows what they are looking for and how far they are willing to go to get it. For example, if I’m in Zamalek looking for an Italian restaurant, clearly I would like that restaurant to be as close as possible, preferably in Zamalek. However, if I’m looking for a car, I will gladly go anywhere across Cairo to buy it.”

As well, the WHERE box is now preemptive, meaning it recommends areas as you type. This enhancement makes it easier for the user and also often eliminates misspellings of Arabic area names when typed in English. Considering the demographics of the Yellow.com.eg user base and the difficulties with transliterating Arabic into English, this new refinement is particularly important. For example, Yellow.com.eg uses “Mohandeseen,” one of commonly accepted English transliterations of this Arabic place name. The many common misspellings – Mohendeseen, Mohandesin, and Mohandesine – are now avoided.

The new refinements to browsing by category on Yellow.com.eg will go live on January 4, 2009.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellow.com.eg/

Contact: Lars Mourey

+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – December 17, 2009 – Having trouble creating the perfect plan to ring in the New Year? Look no further than Yellow.com.eg.

“The recent strategic partnerships between Egypt Yellow Pages and both Ticketsmarche.com and Hotel Reservation Service Ltd (HRS) make it easier than ever to locate the main events and best hotel deals that Egypt is offering this New Year’s Eve,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd, the Local Search Company.

For tickets to the hottest events, users simply enter the event in the search bar or go directly to the Ticket Marche tab located under Really Cool Stuff on the Yellow.com.eg homepage. For example, City Centre at City Stars is hosting “Seduction Night II,” a live house/dance music event, featuring Andy Moor, Marco V, and the Gabriel Bros. Alternatively, one could book tickets to the El Sawy Culture Wheel’s New Year’s Eve Celebration and Dinner, featuring live Arabic music Nassir Shamma.

If spending the night away is more to your liking – even if it’s just on the other side of Cairo – visit our hotels category and look for the green “Book Now” icons – occasionally displaying additional “Hot Deals” or “Exclusive Price” icons – to discover all the best hotel deals being offered this New Year’s Eve. By searching key word hotel and refining your search by location, you’re just a click away from celebrating the holiday in Sharm El-Sheikh, Hurgada, or at one of Cairo’s many top hotels. The “Book Now” link allows you to check room availability and prices. Many of Egypt’s 5-star hotels offer gala dinners to ring in the New Year.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346

http://www.yellow.com.eg/

Contact: Lars Mourey
+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – November 1, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, has re-branded its electronic products, changing to Yellow.com.eg from YellowPages.com.eg, a move in line with what many other Yellow Pages publishers have done or are in the process of doing worldwide.

All television, magazine, newspaper, and billboard ads will bear the new Egypt Yellow Pages Ltd logo (to the right), as will the search company’s brochures, vehicles, business cards, and signs. However, its printed products will continue being branded as Yellow Pages.

“It’s time for change,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “Clearly, our future lies in electronic products in which the word ‘pages’ has little relevance conceptually. Pages are made of paper, and paper is printed by printers … hardly the words or processes that conjure up images of the fresh, new, exciting, dynamic direction of our business.”

A significant portion of the Egypt Yellow Pages Ltd user base is quickly shifting to electronic internet and mobile products, and the change fits the new, dynamic applications that the company is integrating into its electronic products. While print editions continue to be Egypt Yellow Pages Ltd’s biggest revenue generators, its electronic products are growing faster year-over-year than its print products, and will surpass print revenues in the near term. This pattern is well in line with an ever-growing worldwide trend of local search users turning to electronic directive mediums for accurate and up-to-date business listing information.

The Egypt Yellow Pages Ltd print products will continue to develop and progress as long as there is a market for them.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 350 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellow.com.eg/

Contact: Lars Mourey

+20122196954

http://www.yellow.com.eg/

Cairo, Egypt – September 13, 2009 – With more than 1,100 listings for hotels and resorts on its popular YellowPages.com.eg and Mobile Yellow Pages sites, Egypt Yellow Pages Ltd, the Local Search Company, is a leading resource for travelers planning vacations in Egypt.

Whether you seek the sun and fun of Red Sea resorts, or want to experience Egypt’s historical treasures, or are a budget-conscious backpacker, YellowPages.com.eg and Mobile Yellow Pages will help you locate the destination that fits your needs and desires.

Non-residents, who want to create their own holiday visit to Egypt, can obtain contact information for hotels and communicate directly with the properties they choose. Through the Egypt Yellow Pages Ltd links to many hotel websites, travelers can find out rates, availability, and leisure and service offerings.

Residents will find the “map it” feature most useful. Egypt Yellow Pages Ltd offers regular, satellite, and hybrid map views for most leisure locations, making driving to your destination in Egypt easier. “When living in Egypt, it’s fairly straight-forward to get from city to city, however, once you’ve hit the city limits, finding a specific location usually involves asking shop owners and others for directions,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “Now, you need only to access Mobile Yellow Pages to get where you’re going on your own,” Mr. Lambert added.

The satellite and hybrid map views on YellowPages.com.eg and Mobile Yellow Pages also allow travelers to view the layout of the property from their computer or mobile phone. “For instance, if you’re curious how close a certain hotel is to the beach, or what the layout of a resort’s golf course is, YellowPages.com.eg maps will let you see it,” said Mr. Lambert.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on YellowPages.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellowpages.com.eg

Contact: Lars Mourey

+20122196954

www.yellowpages.com.eg

Cairo, Egypt – August 10, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, announced today that it has added a new option to its Mobile Yellow Pages (MYP) website, which allows users to send business listings by SMS, vCard (business card via a mobile telephone), or e-mail.

To use this new forwarding service, the user accesses the mobile landing page of any Mobile Yellow Pages listing, clicks on the link ‘Send Listing,’ and enters the mobile number or e-mail address to which the listing is to be delivered.

“From the standpoint of our users, the best part about this new option might be that it’s free,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. The cost of the SMS is charged to Yellow Pages not the user. “We continuously seek to improve the capabilities of our products, while passing on cost-savings to our costumers,” Mr. Lambert added.

The new feature is also available on Internet Yellow Pages (IYP), and will be integrated into the iPhone application very soon.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on YellowPages.com.eg electronic properties.

Egypt Yellow Pages Ltd

6A/18, Intersection 205 & 253

Degla, Maadi, Cairo, Egypt

+2 02 2521 3346

http://www.yellowpages.com.eg

Contact: Lars Mourey

+20122196954

www.yellowpages.com.eg