US Market for Alternative Sweeteners to reach $1.3 billion by 2013, forecasts New Report
May 26th, 2009Report Buyer, the online destination for business intelligence for major industry sectors, has added a report providing detailed forecasts of the US industry for alternative sweeteners.
“Alternative Sweeteners: US industry forecasts for 2013 & 2018”, available at http://www.reportbuyer.com/go/FED00280 reports that nearly $12 billion sweeteners were consumed in the US during 2008. For the most part, sugar and high-volume corn sweeteners such as high fructose corn syrup (HFCS) remain the dominant products, with sugar benefiting more recently from its rebranding as a pure, natural product (and by lower costs than HFCS). But sugar and HFCS are increasingly challenged by alternative sweeteners, which target consumers that want to reduce their caloric intake or who are concerned about diseases such as diabetes.
Alternative sweeteners are expected to account for 12 percent of the market by 2013 (totalling $1.3 billion), with growth driven by strong advances for established products like sucralose and by the development of new products like stevia extract. While the large, but now slow growing, carbonated soft drink market has been the key focus of alternative sweetener suppliers in the past, growth in other food applications will become more critical to future success. That success also depends on the development of products with better taste profiles than the existing leading brands and a continued reduction of sweetener costs.
To date, the great successes for alternative sweeteners have been in diet soft drinks, sugarless gum, and tabletop sweetener products. Diet soft drinks have gained a third of the market, mainly because aspartame and ace-K have found consumer favour as an alternative to sugar and HFCS, building on a much smaller share of the market held by drinks sweetened with saccharin. Sugarless gum now outsells sugared gum, as blends of polyols and high-intensity sweeteners such as sucralose and ace-K can be combined to provide the right combination of bulk, texture, flavour profile and
sweetness. The tabletop segment has long been receptive to alternative sweeteners. Saccharin retains a presence there and, more recently, sucralose has become dominant in the tabletop market. Natural alternatives such as reb-A and agave nectar are also gaining market presence.
In other potential markets, adoption of alternative sweeteners has been slower. Although they can deliver the requisite sweetness for nearly any food or beverage application, they have generally fallen short in one way or another. Some are insufficiently stable when heated, limiting their use in baked goods and other processed foods, while others have an unpleasant aftertaste. And few alternatives successfully mimic the other hysical properties beyond sweetness that make sugar a nearly indispensible ingredient in many food items. In some cases, the reasons for sluggish growth are less readily explained.
“Alternative Sweeteners: US industry forecasts for 2013 & 2018” is available from Report Buyer. For more information, go to: http://www.reportbuyer.com/food_drink/sugar_sweeteners/alternative_sweeteners.html
Report Buyer product ID: FED00280
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