The Anatomy of a Launch
May 6th, 2009Why do I hold up Stompernet launches as a model for you to follow?
First of all, they offer expertise and authority. In this latest launch, the initial video is scientific and authoritative. There is little hype. Leslie Rohde knows his subject. In fact, in the middle part of the video, and if you are not a scientist yourself, your eyes may start to glaze over! But this is rich, exciting and controversial information that anyone with an Internet business should follow closely. Leslie Rohde also has a dry sense of humor – I would rate him as second only to Dan Thies in the Stompernet Faculty for comic appeal! Why is humor important? To my mind, it is one of the best indicators of a rounded, fully human consciousness.
So this first video sets the tone for a second video on Referential Integrity, requiring your email address. A report is also on offer from Jerry West, another SEO expert on the Faculty, ‘7 Deadly SEO Mistakes’. I wonder what percentage of visitors will not wish to opt in for this valuable further training? Can you see where all this is leading? Step by step, you are being exposed to helpful, expert advice. You can learn from the advice and then go away. Or you can try out one of their offers at some point in the future.
I would advise you to study Stompernet’s method closely and apply a similar method in your own business. You can see the influence of Jeff Walker’s Product Launch Formula in Stompernet’s method here. The technique can be adapted to accountancy, auto repair or judo training – in fact almost any Internet niche.
View the Stompernet Video now.
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