Artists often detect and capture trends before anyone else.
The Fourth Plinth is a project in London’s Trafalgar Square that allows artists to use a plinth for their own ideas. Distinguished artists including Mark Wallinger, Bill Woodrow, Rachel Whiteread, Marc Quinn and Thomas Schütte have used this space in unique ways.
Antony Gormley opened up his installation to volunteers. From July 6 – October 14, 2009 – 100 days – One & Other consisted of contributions from 2,400 members of the public selected to spend one hour on the plinth; each of them making their own art work.
Antony Gormley has identified a trend that you should take account of too. Your customers no longer want obscurity. They are quite as intelligent as you and just as creative. Are you willing to trust them? Are you willing to take them into your confidence? If so, you need to find a way for them to participate in your organization. You need to let them take you to task and point out your faults. Are you willing to give them their voice? If not, you are heading for obscurity.
PRfriend has just opened up a new channel, Fylko, for you to demonstrate what you are best at. Think of it as your own plinth to stand on but also with a connection back to your organization. The Web is endlessly adaptable. We are only now beginning to scratch the surface of what it can do for us. You are an expert at something. Make sure that your potential customers know about you and what you you can do for them. But you also need to listen to your customers and find out what they think of you and where you are failing them.
Here is one of the plinth contributions:
Add your thoughts below, and if you found this article useful, please Twitter it Now.