Your Connections Now Matter More Than Your Defences

There is some evidence that The Internet is not only changing how we do business but also how we think. In the past, businesses tended to be separate entities. An employee would have a job, often for life, within the same walls.

The business world is not like this anymore. Businesses overlap and collaborate and individuals are starting to see themselves as associated with groups rather than in splendid isolation. The process of learning has changed in a similar way. It is carried out more now through engagement with others rather than on your own in a library.

The Internet has encouraged cooperation. We now have immediate access not only to information but also to other people. What does this mean for the small business? It means that we must now work with others rather than against them. We must prize collaboration and sharing rather than impenetrable walls to protect our expertise. The danger now is that we will be left out of a global brain and a global market because we have not been willing to extend the hand of friendship to everyone in our arena.

The more we invite others in and contribute to a global consciousness, the more we will be perceived as valuable to this connected world.

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